Examining E-Holiday Purchase Behavior through Technology Acceptance Model and FoMO

Year 2024, Issue: Special Issue 2 - Sustainability, Innovation and Changing Dynamics in Tourism: From Local to Global, 23 - 32

Yunus Doğan , Sevgi Balıkçıoğlu Dedeoğlu , İbrahim İlhan

Abstract

The primary objective of this study is to examine the relationship between public institution employees' fear of missing out on social media developments and their intention to purchase holidays through electronic means using the technology acceptance model. In order to accomplish this objective, a survey was conducted with 397 public institution employees in Ankara, the capital city of Turkey. The findings indicate that trust and perceived risk play a crucial role as antecedents for e-holiday purchase intention. Additionally, the results suggest that the fear of missing out (FOMO) has a moderating effect on the associations between the three dimensions of the technology acceptance model (TAM) and e-holiday purchase intention.

Keywords

Fear of Missing Out, E-Holiday Purchase Intention, Technology Acceptance Model, public institution employees

References

• Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
• Atsız, O. (2021). Virtual reality technology and physical distancing: A review on limiting human interaction in tourism. Journal of Multidisciplinary Academic Tourism, 27–35.
• Aydın, H. (2018). Sosyal Medyadaki Gelişmeleri Kaçırma Korkusunun (Fomo) İçgüdüsel Alımlara Etkisinin Öz Belirleme Kuramı İle Açıklanması, International Journal of Economic and AdministrativeStudies, 17.UİK özel sayısı: 415-426.
• Belkhamza, Z. & Wafa, S.A. (2009). The Effect of Perceived Risk on the Tendency to Use E-commerce: The Case of Algeria.Journal of Internet Banking and Commerce, 14-1.
• Çelik, F. & Diker, E. (2021).Covid-19 Sürecinde Depresyon, Stres, Gelişmeleri Kaçırma Korkusu ve Zorlayıcı Sosyal Medya Kullanımı Arasındaki İlişkiler. Ayna Klinik Psikoloji Dergisi, 8(1), 17 – 43.
• Çetinkaya, F.Ö. & Şahbaz, R.P. (2020). Gelişmeleri Kaçırma Korkusunun Kuşaklar Üzerindeki Tatil Satın Alma Niyetlerine Etkisi, Journal of Tourism and Gastronomy Studies, 2020, Special Issue (4), 152-167.
• Çetinsöz, B. C. (2015). Yerli Turistlerin E-Satın Alma Eğilimlerinin Teknoloji Kabul Modelinde Analizi, Elektronik Sosyal Bilimler Dergisi, 14 (53), 242-258.
• Cheng, J.M.S., Sheen, G.J. & Lou, G.C. (2006), “Consumer Acceptance of The Internet As A Channel Of Distribution InTaiwan - A Channel Function Perspective”, Technovation, 26 (7), 856-864.
• Çınar, ÇY. & Mutlu, E. (2019). İnternet Bağımlılığının Benlik Saygısı, Dikkat, Gelişmeleri Kaçırma Korkusu, Yaşam Doyumu ve Kişilik Özellikleri ile İlişkisi, Journal of Dependence, 20(3), 133-142.
• Davis, F.D. (1989). Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology, MIS Quarterly, Vol.13, 318–339.
• Devaraj, S. Fan, M. & Kohli, R. (2002). Antecedents of Channel Satisfaction and Preference: Validating e-Commerce Metrics. Informatıon Systems Research. 13, 316-333.
• Dnasky, K. H., Gamm, L.D., Vasey, J.J. & Barsukiewich, C.K. (1999). Electronic medical cecords: Arephysiciansready? Journal of Healthcare Management. 44 (6): 318-329.
• Erdoğan, P. & Şanlı, Y. (2019). Gelişmeleri Kaçırma Korkusunun Sosyal Medya Tutumları Üzerine Etkisi, Selçuk Üniversitesi Sosyal Bilimler MYO Dergisi, 22 (2), 615-627.
• Gefen, D., Karahanna, E. & Straub, D.W. (2003). Trustand TAM in Online Shopping: An Integrated Model. MIS Quarterly, 27, 51-90.
• Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51-90.
• Gökler, ME. Aydın, R. Ünal, E. & Metintaş, S. (2016).Sosyal Ortamlarda Gelişmeleri Kaçırma Korkusu Ölçeğinin Türkçe sürümünün geçerlilik ve güvenilirliğinin değerlendirilmesi, Anatolian Journal of Psychiatry, 17 (Suppl.1), 53-59.
• Gürbüz, S. & Şahin, F. (2018). "Sosyal bilimlerde araştırma yöntemleri (5. Baskı)", Seçkin Yayıncılık, Ankara.
• Guritno, S. & Siringoringo, H. (2013). Perceived Usefulness, Ease of Use, and Attitude Towards Online Shopping Usefulness Towards Online Airlines Ticket Purchase, Procedia Social and Behavioral Sciences, 81, 212-216.
• Han, H. (2021). Consumer behavior and environmental sustainability in tourism and hospitality: A review of theories, concepts, and latest research. Journal of Sustainable Tourism, 29 (7), 1021-1042.
• Hoşgör, H. Koç Tütüncü, S. Gündüz Hosgör D. & Tandoğan, Ö. (2017). Öğrencileri Arasında Sosyal Medyadaki Gelişmeleri Kaçırma Korkusu Yaygınlığının Farklı Değişkenler Açısından İncelenmesi, International of Academic Value Studies, 3 (17), 213-223.
• Jahangir N. & Begum N. (2008). The Role of Perceived Usefulness, Perceived Ease of Use, Security and Privacy, and Customer Attitude to Engender Customer Adaptation in the Context of Electronic Banking, African Journal of Business Management, 2 (1), 32-40.
• Kavak, B. Özkul, N.E. & Tunçel, N. (2021). Gelişmeleri kaçırma korkusu (FoMO) nun sosyal medya temelli satın alma eğilimi üzerindeki etkisinde cinsiyetin düzenleyici rolü, Disiplinlerarası Yeni Araştırmalar Dergisi, 1(1), 94-103.
• Keller, C. (2005). Virtual learning environments: three implementation perspectives. Learning, Media and Technology, 30, 299-311.
• Law, R., Leung, K. & Wong, J. (2004). The Impact of The Internet on Travel Agencies, International Journal of Contemporary Hospitality Management, 16 (2), 100-107.
• Ling, K.C., Daud, D.B., Piew, T.H., Keoy, K.H. & Hassan, P. (2011). Perceived Risk, Perceived Technology, Online Trust for the Online Purchase Intention in Malaysia, International Journal of Business and Management, 6 (6), 167-182.
• Mandilas, A., Karasavvoglou, A., Nikolaidis, M., Tsourgiannis, L. (2013). Predicting Consumer’s Perceptions in Online Shopping, Procedia Technology, 8, 435-444.
• Nunkoo, R. & Ramkissoon, H.(2013). Travelers’ E-Purchase Intent of Tourism Products and Services, Journal of Hospitality Marketing and Management, 22, 505-529.
• Onat, G., & Karakuş, Y. (2021). Using digital technologies in destination management. Ed: Krystev, V., Çelik Uğuz, S., Efe, R., Kapluhan, E. içinde, Tourism Stuiıes And Social Sciences, ST. Kliment Ohridski University, 119-133.
• Özer, G., Özcan, M. & Aktaş, S.(2010). Muhasebecilerin Bilgi Teknolojisi Kullanımının Teknoloji Kabul Modeli (Tkm) İle İncelenmesi, Journal of Yaşar University, 3278-3293.
• Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134.
• Phatthana W. & Mat, N.K.N. (2011). The Application of Technology Acceptance Model (TAM) on Health Tourism E-Purchase Tendency Predictors in Thailand, 2010 International Conference on Business and Economics Research, IACSIT Press, Kuala Lumpur, Malaysia, vol.1, 196-199.
• Przybylski, A.K., Murayama, K., De Haan, C.R. & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29, 1841–1848.
• Rahmafitria, F., Suryadi, K., Oktadiana, H., Putro, H. P. H., & Rosyidie, A. (2021). Applying knowledge, social concern and perceived risk in planned behavior theory for tourism in the Covid-19 pandemic. Tourism Review.
• Ramayah, T. & Ignatius, J. (2005). Impact of Perceived Usefulness, Perceived Ease of Use and Perceived Enjoyment on the Tendency to Shop Online, ICFAI Journal of Systems Management, 3 (3), 36-51.
• Soydal, H. (2006). Küçük ve Orta Büyüklükteki İşletmelerde E-Ticaret, Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 15, 539-552.
• Tutar, F. Kocabay, M. & Kılınç, N. (2007). Turizm Sektöründe E-Ticaret Uygulamaları: Nevşehir Örneği, Selçuk Üniversitesi Karaman İİBF Dergisi, 12 (9), 196-206.
• Tuthill, L. (2016). E-Commerce and, the WTO. https://www.wto.org/english/forums_e/business (E.T.: 10/02/2024)
• Tzou, R.C. & Lu, H.P. (2009). Exploring the Emotional, Aesthetic, and Ergonomic Facets of Innovative Product on Fashion Technology Acceptance Model. Behaviour and Information Technology, 28(4), 311-322.
• Wenting, X. (2019). Discussion on Strategies of Crisis Management in University Under The Back Ground of Social Media. Science Journal of Education, 7(1), 14.