HOW DOES THE FINTECH INNOVATION WAVE AFFECT FINANCIAL MARKETS, THE BANKING INDUSTRY, AND CUSTOMER BEHAVIOR?

Year 2023, Volume: 8 Issue: 2, 549 - 574, 20.12.2023

Nuray Yuzbaşıoğlu

https://doi.org/10.54452/jrb.1350890

Abstract

This study investigate FinTech’s on financial markets, the banking sector, and consumers. It aims to examine the role and effects FinTech in the presentation and use of financial services. The study focuses on FinTech investment areas in countries such as America, Canada, Brazil, Germany, France, Israel, China, and India, which are prominent in FinTech investments, between 2012 and 2020, using the panel data method and fixed effects model. FinTech investments are grouped according to payment management, insurance, information technologies, software, financial services, and other categories, and the relationships between them have been empirically tested. The FinTech investment amount was used as the dependent variable Inflation, number of branches, unemployment, and GDP were considered as independent variables.
The results show that the increase in FinTech investment is affected by inflation and the number of branches in a negative and statistically significant manner. However, the results concluded that the individual Internet usage variable positively affected the FinTech investment amount. These findings provide strong empirical evidence that FinTech investments can increase profitability levels in the finance and banking sectors. This study highlights the impact of FinTech on the transformation process in the financial sector, and it can offer valuable insights for financial service providers and policymakers. It may also be essential for understanding consumers' demands and expectations for financial technologies. Such studies can offer a valuable roadmap for understanding

Keywords

FinTech, Financial Markets, Banking Industry, Banks profitability, FinTech Investments.

FİNTECH İNOVASYON DALGASI FİNANSAL PİYASALARI, BANKACILIK SEKTÖRÜNÜ VE MÜŞTERİ DAVRANIŞINI NASIL ETKİLER?

Abstract

Bu çalışma FinTech’lerin finansal piyasalar, bankacılık sektörü ve tüketiciler üzerindeki etkilerinin yanı sıra FinTech’in finansal hizmetlerin sunumu ve kullanımındaki rolünü incelemektedir. FinTech yatırımlarında öne çıkan Amerika, Kanada, Brezilya, Almanya, Fransa, İsrail, Çin ve Hindistan gibi ülkelerdeki FinTech yatırım alanlarını konu alan çalışmada 2012-2022 yılları arasında panel veri yöntemi ile sabit etkiler modeli kullanılmış ve veriler dünya bankası ve KPMM’den elde edilmiştir. FinTech yatırımları ödeme yönetimi, sigorta, bilgi teknolojileri, yazılım, finansal hizmetler ve diğer kategorilere göre gruplandırılmış ve aralarındaki ilişkiler analiz edilmiştir. Bağımlı değişken olarak FinTech yatırım tutarı, bağımsız değişken olarak enflasyon, şube sayısı, işsizlik ve GSYH kullanılmıştır. Elde edilen sonuçlara göre FinTech yatırımlarındaki artışın enflasyon ve şube sayısından olumsuz etkilendiğini göstermektedir. Ancak sonuçlar bireysel internet kullanım değişkeninin FinTech yatırım tutarını pozitif yönde etkilediği sonucu ortaya çıkmıştır. Bu bulgular, FinTech yatırımlarının finans ve bankacılık sektörlerinde karlılık düzeylerini artırabileceğine dair güçlü ampirik kanıtlar sunmaktadır. Bu çalışma, FinTech’in finans sektöründeki dönüşüm süreci üzerindeki etkisini vurgulamakta ve finansal hizmet sağlayıcılar ve politika yapıcılar için değerli bilgiler sunmaktadır. Bu tür çalışmalar tüketicilerin finansal teknolojilere yönelik talep ve beklentilerini anlamak açısından da önemlidir ve gerekli bir yol haritası olacaktır.

Keywords

FinTech, Finansal Piyasalar, Bankacılık Sektörü, Bankaların karlılığı, FinTech Yatırımları

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