Investigating the Factors Affecting Tourists’ Revisit Behavioral Intention: Evidence from Tourism Destinations in Bangladesh

Abstract

Tourism generates significant economic benefits for both the host country and the origin country of the travellers. The creation and development of local infrastructure are one of the major benefits of tourism, and it is one of the most important. Bangladesh has tremendous potential to attract both domestic and international tourists, which presents tremendous opportunities for the country. Tourism and destination marketers, on the other hand, should employ a variety of marketing strategies to keep and retain existing customers while also attracting new and prospective customers. As a result, the primary goal of this research is to determine the characteristics that influence visitors' revisit behavior intentions toward tourism locations in Bangladesh. The information is gathered from 200 respondents using a standardized questionnaire with five-point Likert scales, which was administered through a survey approach. The method of purposeful sampling is employed. The data is analyzed using descriptive statistics, reliability statistics, and regression analysis, among other methods. Almost all aspects affecting tourists' intentions to return to a particular tourism location in Bangladesh, including service quality, destination image, perceived value, and novelty, have a substantial impact on their intentions to return. This research may lead to the reexamination of issues related to tourism destinations. The findings of this study can be used by government and non-government organizations, public institutions, the Bangladesh Tourism Board and the Bangladesh Planning Commission, policymakers, and even researchers to motivate them to return to certain tourism locations in Bangladesh. This study, according to the researchers, will add significant value to the literature since it employs a conceptual framework to explain the elements that influence visitors' revisit behavioral intentions toward selected tourism destinations in Bangladesh.

Keywords

• tourism destinations
• tourists
• revisit behavioral intention
• factors
• Bangladesh

Supporting Institution

International University of Business Agriculture and Technology

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