A Study on Sustainable Tourism Development in Bhutan: Quantifying the Awareness of Millennial People of Bhutan towards Sustainable Development

Abstract

Sustainable development in the tourism industry is the key concern in this present world. Many countries are trying to focus on that. Tourism policy of Bhutan is focusing on sustainable development to conserve the natural and cultural heritage and improving the prosperity of the residents which is the general idea of Gross National Happiness (GNH). The government of Bhutan has already taken many steps to develop the tourism industry as it is the major source of the country’s economy. But it is not possible to develop the tourism industry without the participation of local people. Millennial people are an important part of the local people and those millennial will dominate the tourism industry as they are the future of tomorrow. That’s why millennial people should be aware of sustainable development for a better future. On this research, we have tried to quantify the awareness of millennial people towards sustainable tourism development.

Keywords

• Sustainable Tourism,Gross National Happiness,Government Initiatives,Millennial People,Bhutan

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