Profiling Tourists in the Bed and Breakfast Establishments in Port Alfred, Eastern Cape

Abstract

Worldwide, the tourism industry is one of the largest industries that provides reasonable opportunities to business persons. For instance, persons can easily convert their homes into registered Bed and Breakfast establishments (B&B) and thereby offer accommodation services if they meet the B&Bs standards. The purpose of this study is to know which types of tourists are visiting B&Bs. The study also determines the profile of this typical tourist visiting Port Alfred B&Bs. Primary and secondary data sources were consulted to understand the phenomenon. The convenience sampling method was utilised to collect data. The findings of the study show that 68% of the respondents were from the Eastern Cape province. 68% of the respondents were females. Therefore, the study recommend that B&Bs should focus on segment leisure and business tourists. The business tourism market can be segmented further, depending on whether the purpose of the trip is for a meeting, an incentive, a conference or an exhibition. The leisure tourism market can be also further segmented into holiday travel. 

Keywords

• Profiling Tourists,B&B Establishments,Port Alfred

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