A Study on Sustainable Tourism Development in Bhutan: Quantifying the Awareness of Millennial People of Bhutan towards Sustainable Development

Year 2019, Volume: 2 Issue: 1, 1 - 13, 28.06.2019

Md. Tariqul Islam Aswajit Boro Namgay Phuntsho

Abstract

Sustainable development in the tourism industry is
the key concern in this present world. Many countries are trying to focus on
that. Tourism policy of Bhutan is focusing on sustainable development to
conserve the natural and cultural heritage and improving the prosperity of the
residents which is the general idea of Gross National Happiness (GNH). The
government of Bhutan has already taken many steps to develop the tourism
industry as it is the major source of the country’s economy. But it is not possible
to develop the tourism industry without the participation of local people.
Millennial people are an important part of the local people and those
millennial will dominate the tourism industry as they are the future of tomorrow.
That’s why millennial people should be aware of sustainable
development for a better future. On this research, we have tried to quantify the
awareness of millennial people towards sustainable tourism development.

Keywords

Sustainable Tourism, Gross National Happiness, Government Initiatives, Millennial People, Bhutan

References

• Bhap, T. D. (2017, May 18).. Bhutan a Champion of Sustainable Tourism. Retrieved from http://www.bhutanmindvacation.com/blog/2017/05/18/bhutan-a-champion-of-sustaina ble-tourism
• Bhutan Awarded World's Sustainable Destination's Earth Award. (n.d.). Retrieved from Tourism Council of BHUTAN: https://www.bhutan.travel/blogs/bhutan-awarded-worlds-sustainable-destinations-earth-award-1
• Bhutan, R. G. (2002). Bhutan: In Pursuit of Sustainable Development. The United Nations Conference. Retrieved from https://sustainabledevelopment.un.org/content/documents/ 798bhutanreport.pdf
• Chhewang, R., Walter J.V. Vermeulen & Pieter, G. (2007). Ecotourism as a mechanism for sustainable development: the case of Bhutan. Journal of Integrative Environmental Sciences, 4(2), 109-125.
• Dorji, T. (2001). Sustainability of Tourism in BHUTAN. Journal of Bhutan Studies, 84-104.
• Harmeet Matharu Mousime Xalxo (November 2017). A study on sustainable tourism and its practices with reference to “Bhutan”. International Conference People Connect: Networking For Sustainable Development. IJCRT .
• Jamyang, D., Sherab, D., Tshetrim, D. & Kinley, C. (2013). Public Awareness of Environmental Policies in Bhutan. Bhutan Journal of Research & Development, Spring, 1-14.
• Jiaying, L. & Sanjay, N. (2009). Sustainable tourism research: An analysis of papers published in the Journal of Sustainable Tourism.  Journal of Sustainable Tourism, 17(1), 5-16.
• Lepeley, M. T. (2017). Bhutan’s Gross National Happiness: An Approach to Human Centred Sustainable Development. South Asian Journal of Human Resources Management, 4(2), 174-184.
• Two Distinguished Lectures on Bhutan: The Land of the Thunder Dragon and Gross National Happiness. (2019, January 9). Retrieved from Oxford Poverty and Human Development Initiative: https://ophi.org.uk/ophi_stories/two-distinguished-public-lectures-on-bhutans-democracy-and-development