Research Article
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Year 2019, Volume: 2 Issue: 1, 47 - 60, 28.06.2019

Abstract

References

  • Barbie, E. & Mouton, J. (2011). The practice of social research. Cape Town: Oxford University Press.
  • Brand South Africa. (2012). South Africa’s tourism industry. Available on: https://www.brand southafrica.com/investmentsimmigration/business/economy/sectors/tourism-overview Date of Access: May 2018.
  • Bryman, A. (2009). Social research methods. London: Oxford University Press.
  • Creswell, J. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (3rd ed.). Thousand Oaks, CA: Sage.
  • Deng, J. & Li, J. (2015). Self-identification of ecotourists. Journal of Sustainable Tourism, 23(2): 255-279.
  • Descombe, M. (2007). The Good Research Guide: for small-scale social research projects (3rd ed). Maidenhead: Open University Press.
  • Discover Hospitality. (2015). What is hospitality?. Available on: http://web.achirve.org/web/2015081407102/discoverhospitality.com.au/what-ishospitality Date of Access: January 2019.
  • Douglas, M. (2015). Sources of data. Available on: https://portal.co u.fi/ebrary/lib/cop/docDetail.action?docID=10416095&p00=accommodation Date of Access: May 2018.
  • Eastern Cape Parks and Tourism Agency. (2018). Reviews of the Eastern from real travellers. Available on: www.visiteasterncape.co.za Date of Access: June 2018.
  • Esu, B. B. (2016). Marketing of public water utility services: a segmentation analysis. Australian Academy of Business and Economics Review, 2(2): 118-134.
  • Flick, U. (2008). Doing focus groups. Singapore: Sage Publications, Ltd.
  • Fraenkel, J. R. & Wallen, N. E. (2003). How to design and evaluate research in education (6th ed.). New York, NY: McGraw-Hill.
  • Gartner, C. M. (2009). Tourism, Development, and Poverty Reduction: A Case Study from Nkhata Bay, Malawi. Unpublished Masters Dissertation, University of Waterloo, Canada.
  • Goeldner, C. R. & Ritchie, J. R. (2008). Tourism principles: practices and philosophies (8th ed.). New York: Wiley.
  • Hosany, S. & Witham, M. (2009). Dimensions of cruises experiences, satisfaction and intention to recommend. Journal of Travel Research, 49(3): 351-364.
  • Henn, M., Weinstein, M. & Foard, N. (2009). A critical Introduction to Social Research (second edition). New Delhi: Sage.
  • Ilker, E., Sulaiman, A. M. & Rukayya, S.A. (2015). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1): 1-4.
  • Tourism Grading Council of South Africa. (2016). Minimum Requirements: Guest Accommodation Country Houses, Guest Houses and Bed And Breakfast Establishments. Available on: http://www.tourismgrading.co.za/assets/assets/Guest AccommodationMinimumRequirements-of-Entry.pdf Date of Access: May 2018.
  • Kumar, S. A. (2008). Small business and Entrepreneurship. I.K. International Publishing House, New Delhi.
  • Kumar, R. (2014). Research methodology: a step by step guide for beginners (4th ed.). London: SAGE.
  • McMillan, J. & Schumacher, S. (2010). Research in education: Evidence-based inquiry (7th ed.) Boston, MA: Allyn & Bacon.
  • Mesly, O. (2015). Data-Wikipedia, the free encyclopaedia. Available on: http://en. wikipedia.org/wiki/data Date of Access: July 2018.
  • Moutinho, L. (2000). Consumer behaviour in tourism. European Journal of Marketing, 21(10): 5-7.
  • National Department of Tourism. (2015). Annual Tourism Report 2013/14. Available on: http://www.tourism.gov.za/AboutNDT/Publications/NDT%20Annual%Report%202013_14pdf Date of Access: January 2019.
  • Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N. ve Hoagwood, K. (2013). Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research. Administration and Policy in Mental Health, 42(5): 533-544.
  • Shuttleworth, M. (2008). How to choose between different research methods. Experiment Resources. Available on: http://www.experiment-resources.com/different-research-methods.html. Date of Access: October 2018.
  • Sikarwar, N. S. & Verma, D. (2012). Micro segmentation: today’s success formulae. International Journal of Operations Management and Services, 2(1): 1-6.
  • Sunshine Coast Tourism. (2018). Available on: https://www.sunshinecoast.tourism.co.za Date of Access: October 2018.
  • Tourism Australia. (2015). China market profile. Available on: http://www.tourism.australia. com/documents/markets/market.profile.2015.China.pdf.
  • UNWTO. (2015). Glossary of tourism terms. Available on: http://cf.cdn.unwto.org/sites /all/files/glossary+of+terms Date of Access: May 2018
  • Van Schalkwyk, M. (2013). Department of Tourism. Minister Van Schalkwyk speaks on the New Tourism Bill 2012. 12 February 2013. Available on: http://www.tourism.gov.za/ AboutNDT/Ministry/News/Pages/New-TourismBill2012.aspx Date of Access: May 2018.
  • Youn, S. & Ryu, S. (2016). The impacts of CSR program on young students’ attitude toward the corporation and natural environment: Tourism study from a convergence perspective. Journal of Science and Technology, 9(26): 1-8.
  • Walters, G. & Ruhanen, L. (2015). From white to green: Identifying viable visitor segments for climate-affected Alpine destinations. Journal of Hospitality & Tourism Research, 39(4): 517-539.

Profiling Tourists in the Bed and Breakfast Establishments in Port Alfred, Eastern Cape

Year 2019, Volume: 2 Issue: 1, 47 - 60, 28.06.2019

Abstract

Worldwide, the tourism industry is one of the largest
industries that provides reasonable opportunities to business persons. For
instance, persons can easily convert their homes into registered Bed and
Breakfast establishments (B&B) and thereby offer accommodation services if
they meet the B&Bs standards. The purpose of this study is to know which
types of tourists are visiting B&Bs. The study also determines the profile
of this typical tourist visiting Port Alfred B&Bs. Primary and secondary data
sources were consulted to understand the phenomenon. The convenience sampling
method was utilised to collect data. The findings of the study show that 68% of
the respondents were from the Eastern Cape province. 68% of the respondents
were females. Therefore, the study recommend that B&Bs should focus on
segment leisure and business tourists. The business tourism market can be
segmented further, depending on whether the purpose of the trip is for a
meeting, an incentive, a conference or an exhibition. The leisure tourism
market can be also further segmented into holiday travel. 

References

  • Barbie, E. & Mouton, J. (2011). The practice of social research. Cape Town: Oxford University Press.
  • Brand South Africa. (2012). South Africa’s tourism industry. Available on: https://www.brand southafrica.com/investmentsimmigration/business/economy/sectors/tourism-overview Date of Access: May 2018.
  • Bryman, A. (2009). Social research methods. London: Oxford University Press.
  • Creswell, J. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (3rd ed.). Thousand Oaks, CA: Sage.
  • Deng, J. & Li, J. (2015). Self-identification of ecotourists. Journal of Sustainable Tourism, 23(2): 255-279.
  • Descombe, M. (2007). The Good Research Guide: for small-scale social research projects (3rd ed). Maidenhead: Open University Press.
  • Discover Hospitality. (2015). What is hospitality?. Available on: http://web.achirve.org/web/2015081407102/discoverhospitality.com.au/what-ishospitality Date of Access: January 2019.
  • Douglas, M. (2015). Sources of data. Available on: https://portal.co u.fi/ebrary/lib/cop/docDetail.action?docID=10416095&p00=accommodation Date of Access: May 2018.
  • Eastern Cape Parks and Tourism Agency. (2018). Reviews of the Eastern from real travellers. Available on: www.visiteasterncape.co.za Date of Access: June 2018.
  • Esu, B. B. (2016). Marketing of public water utility services: a segmentation analysis. Australian Academy of Business and Economics Review, 2(2): 118-134.
  • Flick, U. (2008). Doing focus groups. Singapore: Sage Publications, Ltd.
  • Fraenkel, J. R. & Wallen, N. E. (2003). How to design and evaluate research in education (6th ed.). New York, NY: McGraw-Hill.
  • Gartner, C. M. (2009). Tourism, Development, and Poverty Reduction: A Case Study from Nkhata Bay, Malawi. Unpublished Masters Dissertation, University of Waterloo, Canada.
  • Goeldner, C. R. & Ritchie, J. R. (2008). Tourism principles: practices and philosophies (8th ed.). New York: Wiley.
  • Hosany, S. & Witham, M. (2009). Dimensions of cruises experiences, satisfaction and intention to recommend. Journal of Travel Research, 49(3): 351-364.
  • Henn, M., Weinstein, M. & Foard, N. (2009). A critical Introduction to Social Research (second edition). New Delhi: Sage.
  • Ilker, E., Sulaiman, A. M. & Rukayya, S.A. (2015). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1): 1-4.
  • Tourism Grading Council of South Africa. (2016). Minimum Requirements: Guest Accommodation Country Houses, Guest Houses and Bed And Breakfast Establishments. Available on: http://www.tourismgrading.co.za/assets/assets/Guest AccommodationMinimumRequirements-of-Entry.pdf Date of Access: May 2018.
  • Kumar, S. A. (2008). Small business and Entrepreneurship. I.K. International Publishing House, New Delhi.
  • Kumar, R. (2014). Research methodology: a step by step guide for beginners (4th ed.). London: SAGE.
  • McMillan, J. & Schumacher, S. (2010). Research in education: Evidence-based inquiry (7th ed.) Boston, MA: Allyn & Bacon.
  • Mesly, O. (2015). Data-Wikipedia, the free encyclopaedia. Available on: http://en. wikipedia.org/wiki/data Date of Access: July 2018.
  • Moutinho, L. (2000). Consumer behaviour in tourism. European Journal of Marketing, 21(10): 5-7.
  • National Department of Tourism. (2015). Annual Tourism Report 2013/14. Available on: http://www.tourism.gov.za/AboutNDT/Publications/NDT%20Annual%Report%202013_14pdf Date of Access: January 2019.
  • Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N. ve Hoagwood, K. (2013). Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research. Administration and Policy in Mental Health, 42(5): 533-544.
  • Shuttleworth, M. (2008). How to choose between different research methods. Experiment Resources. Available on: http://www.experiment-resources.com/different-research-methods.html. Date of Access: October 2018.
  • Sikarwar, N. S. & Verma, D. (2012). Micro segmentation: today’s success formulae. International Journal of Operations Management and Services, 2(1): 1-6.
  • Sunshine Coast Tourism. (2018). Available on: https://www.sunshinecoast.tourism.co.za Date of Access: October 2018.
  • Tourism Australia. (2015). China market profile. Available on: http://www.tourism.australia. com/documents/markets/market.profile.2015.China.pdf.
  • UNWTO. (2015). Glossary of tourism terms. Available on: http://cf.cdn.unwto.org/sites /all/files/glossary+of+terms Date of Access: May 2018
  • Van Schalkwyk, M. (2013). Department of Tourism. Minister Van Schalkwyk speaks on the New Tourism Bill 2012. 12 February 2013. Available on: http://www.tourism.gov.za/ AboutNDT/Ministry/News/Pages/New-TourismBill2012.aspx Date of Access: May 2018.
  • Youn, S. & Ryu, S. (2016). The impacts of CSR program on young students’ attitude toward the corporation and natural environment: Tourism study from a convergence perspective. Journal of Science and Technology, 9(26): 1-8.
  • Walters, G. & Ruhanen, L. (2015). From white to green: Identifying viable visitor segments for climate-affected Alpine destinations. Journal of Hospitality & Tourism Research, 39(4): 517-539.
There are 33 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Articles
Authors

Dinesh Vallabh 0000-0003-1381-9181

Kanyisa Manengele This is me

Publication Date June 28, 2019
Submission Date May 20, 2019
Published in Issue Year 2019 Volume: 2 Issue: 1

Cite

APA Vallabh, D., & Manengele, K. (2019). Profiling Tourists in the Bed and Breakfast Establishments in Port Alfred, Eastern Cape. Journal of Tourism Intelligence and Smartness, 2(1), 47-60.