Profiling Tourists in the Bed and Breakfast Establishments in Port Alfred, Eastern Cape

Year 2019, Volume: 2 Issue: 1, 47 - 60, 28.06.2019

Dinesh Vallabh , Kanyisa Manengele

Abstract

Worldwide, the tourism industry is one of the largest
industries that provides reasonable opportunities to business persons. For
instance, persons can easily convert their homes into registered Bed and
Breakfast establishments (B&B) and thereby offer accommodation services if
they meet the B&Bs standards. The purpose of this study is to know which
types of tourists are visiting B&Bs. The study also determines the profile
of this typical tourist visiting Port Alfred B&Bs. Primary and secondary data
sources were consulted to understand the phenomenon. The convenience sampling
method was utilised to collect data. The findings of the study show that 68% of
the respondents were from the Eastern Cape province. 68% of the respondents
were females. Therefore, the study recommend that B&Bs should focus on
segment leisure and business tourists. The business tourism market can be
segmented further, depending on whether the purpose of the trip is for a
meeting, an incentive, a conference or an exhibition. The leisure tourism
market can be also further segmented into holiday travel. 

Keywords

Profiling Tourists, B&B Establishments, Port Alfred

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