An evaluation on sustainable tourism demand: The case of Muğla, Turkey

Year 2019, , 370 - 379, 01.07.2019

Ozan Bahar , Nur Çelik İlal

https://doi.org/10.24288/jttr.522426

Cited By: 1

Abstract

Tourism sector that is one of the most important, driving power of
social, economic and cultural development, has a significant role, especially
for developing countries. In this sense, the countries aiming to get a bigger
share in tourism have to carefully observe the fast progression in this sector
and fulfill the changing expectations of the customers.  In order to fulfill quality service and
customer satisfaction, sustainability is very important in the sector in
general. In this study which primarily discusses sustainable tourism,
sustainable tourism practices affecting tourism demand will be referred. The
ultimate aim of this research is to evaluate the level of the effect of
sustainable tourism practices on tourism demand. The sample of the study is
a total of 600 persons of foreign tourists who visited Mugla. According to data
acquired from the questionnaires; protection of ecological, cultural and
natural heritage, slow city, eco-label, concept and the competition power of
the enterprise are the affecting factors on the tourism demand. Such results
showed that sustainable tourism practices influence tourism demand
positively. 

Keywords

sustainable tourism, tourism demand, sustainable tourism demand, Muğla

References

• Akıs, S. (1999). Surdurulebilir turizm ve Turkiye, Anatolia Turizm Arastirmalari Dergisi,10, 36-46.
• Bahar, O. (2004). Turkiye turizm sektorunun rekabet gucu analizi uzerine bir alan arastirmasi: Mugla ornegi (yayinlanmamıs doktora tezi), Mugla Sıtkı Koçman Universitesi, Mugla.
• Berno, T. & Kelly, B. (2001). Sustainable tourism development: The long road from theory to practice, International Journal of Economic Development, 3(3), pp.1-18.Brau, R. (2008). Demand-driven sustainable tourism? A choice modelling analysis, Tourism Economics,14(4), 691-708.
• Ceylan, T. (2001). Turizm ve surdurulebilir gelisme, Anatolia Turizm Arastırmalari Dergisi,12, 169-177.
• Celik, N. ve Bahar, O. (2014). Surdurulebilir turizm talebini etkileyen faktorler. A. Kılıclar (Ed.), 15. Ulusal Turizm Kongresi icinde (pp. 368-383). Ankara: Gazi Universitesi.
• Cımat, A. ve Bahar, O. (2003). Turizm sektorunun Turkiye ekonomisi icindeki yeri ve onemi uzerine bir degerlendirme. Akdeniz Iktisadi Idari Bilimler Dergisi, 6, 1-18.Edgell, D. (2006). Managing Sustainable Tourism A Legacy for the Future, New York, London, Oxford: The Haworth Pres.
• Hassan, S. S. (2000). Determinants of market competitiveness in an environmentally sustainable tourism industry. Journal of Travel Research, 38 (3), 239-245.Kaypak, S. (2011). Kuresellesme surecinde surdurulebilir bir kalkınma için surdurulebilir bir cevre, Kahramanoglu Mehmet Bey Universitesi Sosyal ve Ekonomik Arastırmalar Dergisi, 13 (20), pp.19-33.
• Kozak, M. (Ed.) (2014). Surdurulebilir Turizm Kavramlar Uygulamalar, Ankara: Detay Yayincilik.
• Lane, B. (1994). Sustainable Rural Tourism Strategies: A Tool for Development and Conservation. In Rural Tourism and Sustainable Rural Development, B. Bramwell and B. Lane (Eds) pp. 102—111. Clevedon: Channel View
• Liu, Z. (2013). Sustainable Tourism Development: A Critique, Journal of Sustainable Tourism, 11 (6): 459-475.
• Mckercher, B. (2003). Sustainable tourism development – guiding principles for planning and management, National Seminar on Sustainable Tourism Development, 5-9 Kasım 2003, Biskek.
• Tusiad (2012), Surdurulebilir Turizm Raporu [URL:http://www.tusiad.org.tr/__rsc/shared/file/SurdurulebilirTurizm-rapor.pdf] (Erişim:10.02.2017).
• Unep & Unwto, (2005). Making tourism more sustainable: A guide for policy makers, UNWTO, Madrid.
• Unwto, (2013). Sustainable tourism governance and management in coastal areas of Africa, UNWTO, Madrid.
• Wehrli, R. vd. (2011). Is There Demand for Sustainable Tourism?, ITW Working Paper Series, Lucerne University of Applied Sciences and Arts, Institute of Tourism ITW, Switzerland: 1-153.
• The Ministry of Culture and Tourism, (2017). [URL: http://www.muglakulturturizm.gov.tr/Eklenti/50090,aralikpdf.pdf?0], (Erişim:10.03.2017).