Targeted soft power in Turkish new foreign policy and its impact on origins of in-bound tourists

Year 2019, , 65 - 74, 01.01.2019

Onur Şen

https://doi.org/10.24288/jttr.532357

Abstract

This article is a
preliminary study on impact of targeted soft power on origins of in-bound
tourists. By focusing on the case of Turkey, it argues that the origins of
foreign visitors to Turkey is affected by its targeted soft power policies
within the new Turkish foreign policy. Since the AKP government came to power
in 2002, Turkey experienced a significant foreign policy orientation shift.
This new foreign policy doctrine prioritizes increasing country’s soft power
towards targeted regions. Using several foreign policy tools, Turkey tries to
increase its soft power among countries that have cultural and historical ties
to itself. Increasing soft power of Turkey in these targeted countries
significantly and positively impacts the number of in-bound tourists since
early 2000s. 

Keywords

Targeted Soft Power, Turkish Foreign Policy, Turkish tourism

References

• Altunisik, M. B. (2008). The possibilities and limits of Turkey’s soft power in the Middle East. Insight Turkey 10: pp. 41-54.
• Baldwin, D. (2002). Power and international relations. In W. Carlness, T. Risse & B. A. Simmons (Eds.), Handbook of International Relations. (pp. 273-297). Sage Publication, Los Angeles.
• Dahl, R. A. (1957). The Concept of Power, Behavioral Science 2 (3), pp. 201-215.
• Davutoglu, A. (2001). Stratejik Derinlik. Istanbul: Kure Yayinlari.
• Davutoglu, A. (2008) Turkey’s new foreign policy vision: An assessment of 2007. Insight Turkey 10, pp. 77–96.
• Demir, M. (2014). Seyahat Acentacılığı ve Tur Operatörlüğü: İlkeler ve Yönetim. Ankara: Detay Yayıncılık.
• Ipek, P. (2015). Ideas and change in foreign policy instruments: Soft power and the case of the Turkish International Cooperation and Development Agency. Foreign Policy Analysis 11, pp. 173-193.
• Kalin, I. (2011). Soft power and public diplomacy in Turkey. Perceptions 16 (3), pp. 5-23. Lasswell, H. D. and Kaplan, A. (1950). Power and society: a framework for political inquiry. New Haven: Yale University Press.
• Nye, J. S. (1990). Bound to lead: The changing nature of American power. New York: Basic Books.
• Nye, J. S. (2004). Soft Power: The Means to Succeed in World Politics, New York: PublicAffairs.
• Nye, J. S. (2008). Public diplomacy and soft power, The Annals of the American Academy of Politics and Social Science 616 (1), pp. 94-109.
• Nye, J. S. (2011). The future of power. New York: PublicAffairs.
• Office of Public Diplomacy (KDK). (2017). Vision and Mission.https://kdk.gov.tr//en/faaliyetler/vision-mission/8 (accessed November 2017).
• Office of Public Diplomacy (KDK). (2017). 65 new missions in 13 years: The number of the Turkish missions abroad reached to 228.https://kdk.gov.tr//en/sayilarla/65-new-missions-in-13-years-the-number-of-the-turkish-missions-abroad-reached-to-228/41 (accessed October 2017).
• Office of Public Diplomacy (KDK). (2017). Turkey’s soap opera exports reaches 200 billion dollars. https://kdk.gov.tr//en/haber/turkeys-soap-opera-exports-reaches-200-billion-dollars/507 (accessed December 2017).
• Office of Public Diplomacy (KDK). (2017). Turkey’s international prestige gains strength with THY. https://kdk.gov.tr//en/sayilarla/turkeys-international-prestige-gains-strength-with-thy/13 (accessed November 2017).
• Office of Public Diplomacy (KDK). (2017). Thousands of Foreign Students in Turkey with “Turkey Scholarships” Project.https://kdk.gov.tr//en/sayilarla/thousands-of-foreign-students-in-turkey-with-turkey-scholarships-project-/7 (accessed October 2017).
• Republic of Turkey Ministry of Culture and Tourism. (2018). Yillik Bultenler. http://yigm.kulturturizm.gov.tr/TR-201114/yillik-bultenler.html (accessed December 2018).