Targeted soft power in Turkish new foreign policy and its impact on origins of in-bound tourists

Year 2019, Volume: 5 Issue: 1, 65 - 74, 01.01.2019

Onur Şen

https://doi.org/10.24288/jttr.532357

Abstract

This article is a
preliminary study on impact of targeted soft power on origins of in-bound
tourists. By focusing on the case of Turkey, it argues that the origins of
foreign visitors to Turkey is affected by its targeted soft power policies
within the new Turkish foreign policy. Since the AKP government came to power
in 2002, Turkey experienced a significant foreign policy orientation shift.
This new foreign policy doctrine prioritizes increasing country’s soft power
towards targeted regions. Using several foreign policy tools, Turkey tries to
increase its soft power among countries that have cultural and historical ties
to itself. Increasing soft power of Turkey in these targeted countries
significantly and positively impacts the number of in-bound tourists since
early 2000s. 

Keywords

Targeted Soft Power, Turkish Foreign Policy, Turkish tourism

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