Endonezya'da Kentli Kadınları Güçlendirmek: Anne, Ekonomik ve Sivil Katılımda Sosyal Medyanın Rolü

Abstract

Bu çalışma, Cakarta ve çevresindeki kentsel alanlarda yaşayan kadınların güçlendirilmesinde sosyal medyanın rolünü incelemektedir. Instagram, Facebook, WhatsApp ve YouTube gibi platformlara odaklanarak, kadınların bilgi ve iletişim teknolojilerini (BİT) annelik, girişimcilik ve toplumsal rollerinde nasıl öz-güçlendirme aracı olarak kullandıkları araştırılmaktadır. Yapılan görüşmeler, sosyal medyanın anlık bilgi sağlama, akran desteği sunma ve ağ oluşturma fırsatları yaratma konusundaki kritik rolünü ortaya koymakta, hem kişisel hem de profesyonel gelişimi kolaylaştırdığını göstermektedir. Bulgular, çocuk sağlığı, finansal yönetim ve girişimcilik konularında deneyimsel bilgi ve uzman tavsiyeleri sunan çeşitli içeriklerin, kadınların öz farkındalıklarını, itibarlarını ve toplumsal katılımlarını nasıl etkilediğini vurgulamaktadır. Yararlarına rağmen, bilgi kirliliği ve güvenilir kaynaklara duyulan ihtiyaç gibi zorluklar devam etmektedir. Çalışma, kadınların ekonomik katılımını artırmak için dijital okuryazarlık ve e-ticaret girişimlerini önermektedir. Bu araştırma, toplumsal cinsiyet eşitliği ve BİT konusundaki literatüre katkı sunarak Endonezya'daki kentsel kadınların karşılaştığı özgün zorlukları aydınlatmaktadır.

Keywords

• Sosyal medya güçlendirme
• kentsel kadınlar
• bilgi ve iletişim teknolojisi
• annelik öz-gelişimi
• dijital girişimcilik

Empowering Urban Women in Indonesia: The Role of Social Media in Maternal, Economic, and Civic Participation

Abstract

The rapid advancement of digital technology, particularly social media, has transformed the socio-economic landscape for urban women in Indonesia. This study examines the role of social media in maternal, economic, and civic empowerment, focusing on platforms such as Instagram, Facebook, WhatsApp, and YouTube. Through a qualitative descriptive approach, in-depth interviews with women in Jakarta and surrounding areas reveal how social media fosters self-awareness, entrepreneurship, and community engagement. The findings indicate that social media facilitates access to critical information on parenting, health, and financial management, enhances women's participation in digital entrepreneurship, and strengthens their engagement in civic advocacy and activism. However, the study also highlights challenges, including misinformation, cyber harassment, and algorithmic biases, which can limit the full realization of digital empowerment. The research contributes to theoretical discussions on digital inclusion and gender empowerment by demonstrating how social media serves as both an enabler and a constraint in women's self-empowerment journeys. It underscores the importance of digital literacy, policy interventions, and platform accountability to ensure equitable and safe digital participation for women. The study calls for targeted government and private sector initiatives to enhance online safety, support women-led businesses, and promote digital education. By addressing these issues, social media can continue to be a transformative force for gender equity and women's empowerment in Indonesia.

Keywords

• Social media empowerment
• urban women
• information and communication technology
• maternal self-development
• digital entrepreneurship

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