A Case Study on Representativeness Heuristic in Employed and Unemployed Women in Turkey

Year 2022, Volume: 23 Issue: 1, 67 - 92, 17.09.2022

Aysun Yerlikaya , Deniz Özyakışır

Abstract

This study discusses whether decisions made under uncertain conditions are affected by the representativeness heuristic in terms of employed and unemployed women. For this purpose, we investigated whether female physicians and housewives use prior information when making predictions. The main purpose of study is to understand the disadvantaged position of women in the labor market. The study’s main contribution to the literature is to explore the effect of the representativeness heuristic on women’s deviations from rationality. To measure the representativeness heuristic, 14 questions were asked to 428 employed and unemployed women with an online survey. Our results were consistent with the literature, and we concluded that decisions made under uncertain conditions are influencedby the representativeness heuristic, resulting in deviations from rationality

Keywords

behavioral economics, woman, representtativeness heuristic, employment

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