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DESTİNASYON İMAJI, ALGILANAN DEĞER, AİDİYET VE DAVRANIŞSAL NİYETLER ARASINDAKİ İLİŞKİLERİN BELİRLENMESİ

Year 2017, Issue: 12, 387 - 418, 01.12.2017

Abstract

Bu çalışmada destinasyon imajı, algılanan değer, aidiyet ve davranışsal niyetler değişkenleri destinasyon bağlamında incelenmeye çalışılmıştır. Bu amaçla Antalya ili Kemer ilçesinde tatil yapan turistler üzerinde bir uygulama gerçekleştirilmiştir. 414 turistten elde edilen veriler SPSS 16.0 ve Lisrel 8.8 For Windows paket programları kullanılarak analiz edilmiştir. Çalışmada destinasyon imajı, destinasyondan algılanan değer, aidiyet ve destinasyona yönelik davranışsal niyetler değişkenleri arasındaki etkiler bir model yardımıyla incelenmiştir. Değişkenler arasındaki etkiler incelendiğinde alan yazındaki araştırmalara benzer bulgulara ulaşıldığı görülmektedir. Bu noktada dikkate değer bulgulardan biri, turizm yazınında az sayıda çalışmada yer alan aidiyet değişkeni ile destinasyon imajı, algılanan değer ve davranışsal niyetler arasındaki ilişkilerin araştırılması sonucunda alan yazına katkı sağlayacak yeni ilişkilerin tespit edilmiş olmasıdır. Ayrıca farklı hizmet sektörlerine yönelik geliştirilip kullanılan algılanan değer ölçekleri destinasyona uyarlanarak yeni bir çok boyutlu algılanan değer ölçeği geliştirilmeye çalışılmıştır. Araştırmanın teorik modeli yapısal eşitlik modeli ile test edilmiştir. İstatistiksel olarak anlamlı bulunan bu model ile birlikte destinasyon boyutunda destinasyon imajı, algılanan değer, aidiyet ve davranışsal niyetler arasındaki ilişkiler incelenmiştir.

References

  • Baloglu, S. (1999). A Path-Analytical Model of Visitation Intention Involving Information Sources, Socio-Psychological Motivations And Destination Images. In A. Woodside .
  • Baloglu, S. ve Mangaloglu, M. (2001). Tourism Destination Images of Turkey, Egypt, Greece, and Italy as Perceived by US-Based Tour Operators and Travel Agents. Tourism Management , 22, 1-9.
  • Baloglu, S. ve McCleary, K. W. (1999). A Model of Destination Image Formation. Annals of Tourism Research , 26 (4), 870.
  • Beerli, A. ve Martin, J. D. (2004). Factors Influencing Destination Image. Annals of Tourism Research , 31 (3), 657-681.
  • Bianchi, C. ve Pike, S. (2011). Antecedents of Destination Brand Loyalty for a Long- Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing (28:7), 736-757.
  • Bigne, J. E., Sanchez, M. I. ve Sanchez, J. (2001). Tourism Image, Evaluation Variables and After Purchase Behavior: Inter-Relationship. Tourism Management , 22 (6), 607-616.
  • Boo, S., Busser, J. ve Baloglu, S. (2009). A Model of Customer-Based Brand Equity and İts Application to Multiple Destinations. Tourism Management , 30 (2), 219-231.
  • Brady, M. K., Robertson, C. J. ve Cronin, J. J. (2001). Managing Behavioural Intentions In Diverse Cultural Environments. An Investigation Of Service Quality, Service Value and Satisfaction For American and Ecuadorian Fast-Food Customers. Journal of International Management , 129–149.
  • Brown, G.,ve Raymond, C. (2007). The relationship between place attachment and landscape values: Toward mapping place attachment. Applied geog- raphy, 27(2), 89-111.
  • Chen, H.P., Hu, C.C. ve Fan, C.M. (2007). Activity Involvement, Place Attachment and Willenness to Revisit of Leisure Farm Visitors. Bio and Leisure Industry Resarch , 5 (2), 119-133.
  • Chen, C. ve Tsai, D. (2007). How Destination Image and Evaluative Factors Affect Behavioral Intentions?, Tourism Management , 28 (4), 1115–1122.
  • Chen, C.-F. (2008). Investigating Structural Relationships Between Service Quality, Perceived Value, Satisfaction and Behavioral İntentions for Air Passengers: Evidence from Taiwan. Transportation Research Part A , 42, 79-717.
  • Chen, C.-F. ve Chen, F.-S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral İntentions for Heritage Tourists. Tourism Management , 31, 29-35.
  • Cheng, T. M., Wu, H. C. ve Huang, L.M. (2010). The Influence of Place Attachment on The Relationship Between Destination Attractiveness and Environmentally Responsible Behavior for İsland Tourism in Penghu, Taiwan. Journal of Sustainable Tourism , DOI:10.1080/09669582.2012.750329, 1-23.
  • Chi, C. G.Q. ve Qu, H. (2008). Examining The Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach. Tourism Management , 29, 624–636.
  • Chou, S.C., Boldy, D. P. ve Lee, A. H. (2002). Measuring Job Satisfaction in Residential Aged Care. International Journal For Quality İn Health Care , 14 (1), 49-54.
  • Cronin, J. J., Brady, M. K. ve Hult, G. M. (2000). Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments”, , Vol.76, No.2, 193-218. Journal of Retailing , 76 (2), 193-218.
  • Dodds, W. B., Monroe, K. B. ve Grewal, D. (1991). Effects of Price,Brand and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research , 28, 307-319.
  • Echtner, C. M. ve Ritchie, J. R. (1991). The Meaning and Measurement of Destination Image. The Journal of Tourism Studies, , 2 (2), 2-12.
  • Fornell, C. ve Larcker, D. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research , 18, 39-50.
  • Gill, D., Byslma, B. ve Ouschan, R. (2007). Customer Perceived Value in A Cellar Door Visit: The Impact on Behavioural Intentions. International Journal of Wine Business Research , 19 (4), 257-275.
  • Grewal, D., Krishnan, R., Baker, J. ve Borin, N. (1998). The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions. Journal of Retailing , 74 (3), 331-352.
  • Gross, M. J. ve Brown, G. (2008). An Empirical Structural Model of Tourists and Places: Progressing Involvement and Place Attachment into Tourism. Tourism Management (29), 1141-1151.
  • Horng, J.S., Liu, C.H., Chou, H.Y. ve Tsai, C.Y. (2012). Understanding the Impact of Culinary Brand Equity and Destination Familiarity on Travel Intentions. Tourism Management , 33, 815-824.
  • Hou, J. S., Lin, C. H. ve Morais, D. B. (2005). Antecedents of Attachment to A Cultural Tourism Destination: The Case of Hakka and Non-Hakka Taiwanese Visitors to Pei-Pu, Taiwan. Journal of Travel Research , 44 (2), 221-233.
  • Hung, C.H. (2007). Relationships Among Place Attachment, Leisure Involvement Satisfaction and After Travel Behavior of Surfers, Unpublished Master Thesis. Taiwan.
  • Hwang, S.N., Chen, H.J. ve Lee, C. (2005). The Relationship among Tourists’ Involvement, Place Attachment and Interpretation Satisfaction in Taiwan's National Parks. Tourism Management (26), 143-156.
  • İnan, E. A., Akıncı, S., Kıymalıoğlu, A. ve Akyürek, M. S. (2011). Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon İmajının Etkisi. Ege Akademik Bakış , 11 (3), 487-497.
  • Jang, S. ve Feng, R. (2007). Temporal Destination Revisit Intention: The Effects of Novelty Seeking and Satisfaction. Tourism Management , 28, 580–590.
  • Kandampully, J. ve Suhartanto, D. (2000). Customer Loyalty in The Hotel İndustry; The Role of Customer Satisfaction and Image . İnternational Journal Of Contemporary Hospitality Management , 12 (6), 346-351.
  • Keller, K. L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Jersey: Prentice Hall.
  • Kim, D. ve Perdue, R. R. (2011). The Influence of Image on Destination Attractiveness. Journal of Travel & Tourism Marketing , 28, 225-239.
  • Konencnik, M. ve Gartner, W. (2007). Customer-Based Brand Equity for a Destination. Annals of Tourism Research , 34 (2), 400-421.
  • Kyle, G., Graefe, A., Manning, R. ve Bacon, J. (2004a). Effect of Activity Involvement and Place Attachment on Recreationists' Perceptions of Setting Density. Journal of Leisure Research , 36 (2), 209-231.
  • Mahasuweerachai, P. ve Qu, H. (2011, January 6-8). The Impact of Destination Image on Value, Satisfaction, and Loyalty: Moderating Effects of Tourists’ Characteristics and Involvement. Graduate Student Research Conference in Hospitality and Tourism .
  • Mansfeld, Y. (1992). From Motivation to Actual Travel. Annals of Tourism Research , 19.
  • Ozturk, A. B. ve Qu, H. (2008). The Impact of Destination Images on Tourists' Perceived Value, Expectations, and Loyalty. Journal of Quality Assurance In Hospitality & Tourism , 9 (4), 275-297.
  • Meng, S.M., Liang, G.S. ve Yang, S.H. (2011). The Relationships of Cruise Image, Perceived Value, Satisfaction, and Post-Purchase Behavioral Intention on Taiwanese Tourists. African Journal of Business Management , 5 (1), 19-29.
  • Petrick, J. F. (2002). Development of Multi-Dimensional Scale for Measuring the Perceived Value of a Sevice. Journal of Leisure Reseach , 34 (2), 119-134.
  • Petrick, J. F. ve Backman, S. J. (2002). An Examination of The Construct of Perceived Value for The Prediction of Golf Travelers’ Intentions To Revisit. Journal of Travel Research , 41, 38-45.
  • Petrick, J. F. (2004). First Timers’ and Repeaters’ Perceived Value. Journal of Travel Research , 43, 29-38.
  • Phillips, W. J., Wolfe, K., Hodur, N. ve Leistritz, F. L. (2011). Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota, USA. Internatıonal Journal Of Tourısm Research , 15 (1), 93–104.
  • Qu, H., Kim, L. H. ve Im, H. H. (2011). A Model of Destination Branding: Integrating The Concepts of The Branding and Destination Image. Tourism Management (31), 465-476.
  • Ryu, K., Han, H. ve Kim, T.H. (2008). The Relationships Among Overall Quick-Casual Restaurant Image, Perceived Value, Customer Satisfaction, and Behavioral Intentions. International Journal of Hospitality Management , 27, 459-469.
  • Shamsuddin, S. ve Ujang, N. (2008). Making Places: The Role of Attachment in Creating The Sense of Place for Traditional Streets in Malaysia. Habitat International , 32, 399-409.
  • Sanchez, J., Callarisa, L., Rodriguez, R. M. ve Moliner, M. A. (2006). Perceived Value of the Purchase of a Tourism Product. Tourism Management , 27, 394-409.
  • Schmoll, G. A. (1977). Tourism Promotion. Tourism International Press.
  • Sweeney, J. C., Soutar, G. N. ve Johnson, L. W. (1997). Retail Service Quality and Perceived Value. Journal of Retailing and Consumer Services , 4 (1), 39-48.
  • Sweeney, J. C. ve Soutar, G. N. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing , 77, 203-220.
  • Stabler, M. (1990). The Concept of Opportunity Sets As A Methodological Framework for The Analysis of Selling Tourism Places: The Industry View. Marketing tourism places , 23-41.
  • Tsai, S. (2005). Utility, Cultural Symbolism & Emotion: A Comprehensive Model of Brand Purchase Value. International Journal of Research in Marketing , 22, 277- 291.
  • Tsai, C.F., Kan, T.C. ve Jiang, J.Y. (2008). Visitor's Awereness of Recreation Information and Their Satisfaction, Place Attachment and Revisit Intentions. Journal of Sports and Recreation Resarch , 3 (1), 125-152.
  • Tosun, C. ve Bilim, Y. (2004). Hatay'ın Bir Turistik Şehir Olarak Pazarlanması, 1.Balıkesir Ulusal Turizm Kongresi, 15-16 Nisan 2004, Balıkesir Üniversitesi, s. 269-288. Balıkesir.
  • Wang, L.H., Weng, T.S. ve Yeh, S.S. (2011). A Study of The Relationship Among Experience Value, Destination Image and Place Attachment. African Journal of Business Management , 5 (26), 10869-10877.
  • Williams, D. R. ve Roggenbuck, J. W. (1989). Measuring Place Attachment: Some Preliminary Results Paper Presented at the Session on Outdoor Planning and Management NRPA Symposium on Leisure Research San Antonio, Texas . Virginia: Department of Forestry Virginia Polytechnic Institute & State University Blacksburg.
  • Um, S., Chon, K. ve Ro, Y. (2006). Antecedents of Revisit Intention. Annals of Tourism Research , 33 (4), 1141-1158.
  • Yücenur, G. N., Demirel, N. Ç., Ceylan, C. ve Demirel, T. (2011). Hizmet Değerinin Müşterilerin Davranışsal Niyetleri Üzerindeki Etkisinin Yapısal Eşitlik Modeli İle Ölçülmesi. Doğuş Üniversitesi Dergisi , 12 (1), 156-168.
  • Yüksel, A., Yüksel, F. ve Bilim, Y. (2010). Destination Attachment: Effects on Customer Satisfaction and Cognitive, Affective and Conative Loyalty. Tourism Management , 274-284.

DETERMINING THE RELATIONSHIPS BETWEEN DESTINATION IMAGE, PERCEIVED VALUE, PLACE ATTACHMENT AND BEHAVIORAL INTENTIONS

Year 2017, Issue: 12, 387 - 418, 01.12.2017

Abstract

In this study destination image, perceived value, place attachment and behavioral intentions variables have been analyzed in the context of destination. For this purpose, a survey was carried out on the tourists in Kemer, Antalya. The data obtained from 414 tourists were analyzed using SPSS 16.0 and Lisrel 8.8 For Windows software packages. In the study, the effects between destination image, the value gathered from destination, place attachment and the behavioral intentions towards destination have been analysed via a model. When the effects between the variables have been studied, it is clearly seen that there are similar findings with the studies in literature.One of the most notable findings at this point is new relations found in few studies which will contribute to tourism literature have been identified after researching the relations between place attachment variable and destination image, perceived value and behavioral intentions. Moreover, perceived value scales used in different service industries have been adapted to destination so that new, multi-dimensional perceived value scales have been improved. The theoretical model was tested by structural equation model. With this model found statistically significant, relations between destination image, perceived value, place attachment and behavioral intentions have been studied.

References

  • Baloglu, S. (1999). A Path-Analytical Model of Visitation Intention Involving Information Sources, Socio-Psychological Motivations And Destination Images. In A. Woodside .
  • Baloglu, S. ve Mangaloglu, M. (2001). Tourism Destination Images of Turkey, Egypt, Greece, and Italy as Perceived by US-Based Tour Operators and Travel Agents. Tourism Management , 22, 1-9.
  • Baloglu, S. ve McCleary, K. W. (1999). A Model of Destination Image Formation. Annals of Tourism Research , 26 (4), 870.
  • Beerli, A. ve Martin, J. D. (2004). Factors Influencing Destination Image. Annals of Tourism Research , 31 (3), 657-681.
  • Bianchi, C. ve Pike, S. (2011). Antecedents of Destination Brand Loyalty for a Long- Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing (28:7), 736-757.
  • Bigne, J. E., Sanchez, M. I. ve Sanchez, J. (2001). Tourism Image, Evaluation Variables and After Purchase Behavior: Inter-Relationship. Tourism Management , 22 (6), 607-616.
  • Boo, S., Busser, J. ve Baloglu, S. (2009). A Model of Customer-Based Brand Equity and İts Application to Multiple Destinations. Tourism Management , 30 (2), 219-231.
  • Brady, M. K., Robertson, C. J. ve Cronin, J. J. (2001). Managing Behavioural Intentions In Diverse Cultural Environments. An Investigation Of Service Quality, Service Value and Satisfaction For American and Ecuadorian Fast-Food Customers. Journal of International Management , 129–149.
  • Brown, G.,ve Raymond, C. (2007). The relationship between place attachment and landscape values: Toward mapping place attachment. Applied geog- raphy, 27(2), 89-111.
  • Chen, H.P., Hu, C.C. ve Fan, C.M. (2007). Activity Involvement, Place Attachment and Willenness to Revisit of Leisure Farm Visitors. Bio and Leisure Industry Resarch , 5 (2), 119-133.
  • Chen, C. ve Tsai, D. (2007). How Destination Image and Evaluative Factors Affect Behavioral Intentions?, Tourism Management , 28 (4), 1115–1122.
  • Chen, C.-F. (2008). Investigating Structural Relationships Between Service Quality, Perceived Value, Satisfaction and Behavioral İntentions for Air Passengers: Evidence from Taiwan. Transportation Research Part A , 42, 79-717.
  • Chen, C.-F. ve Chen, F.-S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral İntentions for Heritage Tourists. Tourism Management , 31, 29-35.
  • Cheng, T. M., Wu, H. C. ve Huang, L.M. (2010). The Influence of Place Attachment on The Relationship Between Destination Attractiveness and Environmentally Responsible Behavior for İsland Tourism in Penghu, Taiwan. Journal of Sustainable Tourism , DOI:10.1080/09669582.2012.750329, 1-23.
  • Chi, C. G.Q. ve Qu, H. (2008). Examining The Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach. Tourism Management , 29, 624–636.
  • Chou, S.C., Boldy, D. P. ve Lee, A. H. (2002). Measuring Job Satisfaction in Residential Aged Care. International Journal For Quality İn Health Care , 14 (1), 49-54.
  • Cronin, J. J., Brady, M. K. ve Hult, G. M. (2000). Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments”, , Vol.76, No.2, 193-218. Journal of Retailing , 76 (2), 193-218.
  • Dodds, W. B., Monroe, K. B. ve Grewal, D. (1991). Effects of Price,Brand and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research , 28, 307-319.
  • Echtner, C. M. ve Ritchie, J. R. (1991). The Meaning and Measurement of Destination Image. The Journal of Tourism Studies, , 2 (2), 2-12.
  • Fornell, C. ve Larcker, D. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research , 18, 39-50.
  • Gill, D., Byslma, B. ve Ouschan, R. (2007). Customer Perceived Value in A Cellar Door Visit: The Impact on Behavioural Intentions. International Journal of Wine Business Research , 19 (4), 257-275.
  • Grewal, D., Krishnan, R., Baker, J. ve Borin, N. (1998). The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions. Journal of Retailing , 74 (3), 331-352.
  • Gross, M. J. ve Brown, G. (2008). An Empirical Structural Model of Tourists and Places: Progressing Involvement and Place Attachment into Tourism. Tourism Management (29), 1141-1151.
  • Horng, J.S., Liu, C.H., Chou, H.Y. ve Tsai, C.Y. (2012). Understanding the Impact of Culinary Brand Equity and Destination Familiarity on Travel Intentions. Tourism Management , 33, 815-824.
  • Hou, J. S., Lin, C. H. ve Morais, D. B. (2005). Antecedents of Attachment to A Cultural Tourism Destination: The Case of Hakka and Non-Hakka Taiwanese Visitors to Pei-Pu, Taiwan. Journal of Travel Research , 44 (2), 221-233.
  • Hung, C.H. (2007). Relationships Among Place Attachment, Leisure Involvement Satisfaction and After Travel Behavior of Surfers, Unpublished Master Thesis. Taiwan.
  • Hwang, S.N., Chen, H.J. ve Lee, C. (2005). The Relationship among Tourists’ Involvement, Place Attachment and Interpretation Satisfaction in Taiwan's National Parks. Tourism Management (26), 143-156.
  • İnan, E. A., Akıncı, S., Kıymalıoğlu, A. ve Akyürek, M. S. (2011). Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon İmajının Etkisi. Ege Akademik Bakış , 11 (3), 487-497.
  • Jang, S. ve Feng, R. (2007). Temporal Destination Revisit Intention: The Effects of Novelty Seeking and Satisfaction. Tourism Management , 28, 580–590.
  • Kandampully, J. ve Suhartanto, D. (2000). Customer Loyalty in The Hotel İndustry; The Role of Customer Satisfaction and Image . İnternational Journal Of Contemporary Hospitality Management , 12 (6), 346-351.
  • Keller, K. L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Jersey: Prentice Hall.
  • Kim, D. ve Perdue, R. R. (2011). The Influence of Image on Destination Attractiveness. Journal of Travel & Tourism Marketing , 28, 225-239.
  • Konencnik, M. ve Gartner, W. (2007). Customer-Based Brand Equity for a Destination. Annals of Tourism Research , 34 (2), 400-421.
  • Kyle, G., Graefe, A., Manning, R. ve Bacon, J. (2004a). Effect of Activity Involvement and Place Attachment on Recreationists' Perceptions of Setting Density. Journal of Leisure Research , 36 (2), 209-231.
  • Mahasuweerachai, P. ve Qu, H. (2011, January 6-8). The Impact of Destination Image on Value, Satisfaction, and Loyalty: Moderating Effects of Tourists’ Characteristics and Involvement. Graduate Student Research Conference in Hospitality and Tourism .
  • Mansfeld, Y. (1992). From Motivation to Actual Travel. Annals of Tourism Research , 19.
  • Ozturk, A. B. ve Qu, H. (2008). The Impact of Destination Images on Tourists' Perceived Value, Expectations, and Loyalty. Journal of Quality Assurance In Hospitality & Tourism , 9 (4), 275-297.
  • Meng, S.M., Liang, G.S. ve Yang, S.H. (2011). The Relationships of Cruise Image, Perceived Value, Satisfaction, and Post-Purchase Behavioral Intention on Taiwanese Tourists. African Journal of Business Management , 5 (1), 19-29.
  • Petrick, J. F. (2002). Development of Multi-Dimensional Scale for Measuring the Perceived Value of a Sevice. Journal of Leisure Reseach , 34 (2), 119-134.
  • Petrick, J. F. ve Backman, S. J. (2002). An Examination of The Construct of Perceived Value for The Prediction of Golf Travelers’ Intentions To Revisit. Journal of Travel Research , 41, 38-45.
  • Petrick, J. F. (2004). First Timers’ and Repeaters’ Perceived Value. Journal of Travel Research , 43, 29-38.
  • Phillips, W. J., Wolfe, K., Hodur, N. ve Leistritz, F. L. (2011). Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota, USA. Internatıonal Journal Of Tourısm Research , 15 (1), 93–104.
  • Qu, H., Kim, L. H. ve Im, H. H. (2011). A Model of Destination Branding: Integrating The Concepts of The Branding and Destination Image. Tourism Management (31), 465-476.
  • Ryu, K., Han, H. ve Kim, T.H. (2008). The Relationships Among Overall Quick-Casual Restaurant Image, Perceived Value, Customer Satisfaction, and Behavioral Intentions. International Journal of Hospitality Management , 27, 459-469.
  • Shamsuddin, S. ve Ujang, N. (2008). Making Places: The Role of Attachment in Creating The Sense of Place for Traditional Streets in Malaysia. Habitat International , 32, 399-409.
  • Sanchez, J., Callarisa, L., Rodriguez, R. M. ve Moliner, M. A. (2006). Perceived Value of the Purchase of a Tourism Product. Tourism Management , 27, 394-409.
  • Schmoll, G. A. (1977). Tourism Promotion. Tourism International Press.
  • Sweeney, J. C., Soutar, G. N. ve Johnson, L. W. (1997). Retail Service Quality and Perceived Value. Journal of Retailing and Consumer Services , 4 (1), 39-48.
  • Sweeney, J. C. ve Soutar, G. N. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing , 77, 203-220.
  • Stabler, M. (1990). The Concept of Opportunity Sets As A Methodological Framework for The Analysis of Selling Tourism Places: The Industry View. Marketing tourism places , 23-41.
  • Tsai, S. (2005). Utility, Cultural Symbolism & Emotion: A Comprehensive Model of Brand Purchase Value. International Journal of Research in Marketing , 22, 277- 291.
  • Tsai, C.F., Kan, T.C. ve Jiang, J.Y. (2008). Visitor's Awereness of Recreation Information and Their Satisfaction, Place Attachment and Revisit Intentions. Journal of Sports and Recreation Resarch , 3 (1), 125-152.
  • Tosun, C. ve Bilim, Y. (2004). Hatay'ın Bir Turistik Şehir Olarak Pazarlanması, 1.Balıkesir Ulusal Turizm Kongresi, 15-16 Nisan 2004, Balıkesir Üniversitesi, s. 269-288. Balıkesir.
  • Wang, L.H., Weng, T.S. ve Yeh, S.S. (2011). A Study of The Relationship Among Experience Value, Destination Image and Place Attachment. African Journal of Business Management , 5 (26), 10869-10877.
  • Williams, D. R. ve Roggenbuck, J. W. (1989). Measuring Place Attachment: Some Preliminary Results Paper Presented at the Session on Outdoor Planning and Management NRPA Symposium on Leisure Research San Antonio, Texas . Virginia: Department of Forestry Virginia Polytechnic Institute & State University Blacksburg.
  • Um, S., Chon, K. ve Ro, Y. (2006). Antecedents of Revisit Intention. Annals of Tourism Research , 33 (4), 1141-1158.
  • Yücenur, G. N., Demirel, N. Ç., Ceylan, C. ve Demirel, T. (2011). Hizmet Değerinin Müşterilerin Davranışsal Niyetleri Üzerindeki Etkisinin Yapısal Eşitlik Modeli İle Ölçülmesi. Doğuş Üniversitesi Dergisi , 12 (1), 156-168.
  • Yüksel, A., Yüksel, F. ve Bilim, Y. (2010). Destination Attachment: Effects on Customer Satisfaction and Cognitive, Affective and Conative Loyalty. Tourism Management , 274-284.
There are 58 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Muammer Bezirgan This is me

Ahmet Köroğlu This is me

Mehmet Oğuzhan İlban This is me

Publication Date December 1, 2017
Published in Issue Year 2017 Issue: 12

Cite

APA Bezirgan, M., Köroğlu, A., & İlban, M. O. (2017). DESTİNASYON İMAJI, ALGILANAN DEĞER, AİDİYET VE DAVRANIŞSAL NİYETLER ARASINDAKİ İLİŞKİLERİN BELİRLENMESİ. Kesit Akademi Dergisi(12), 387-418.