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Seyahat Acentalarında İnternetin Rolü ve Önemi Üzerine Bir Araştırma

Year 2006, Issue: 12, 128 - 148, 01.12.2006

Abstract

Son yirmi yıl içerisinde internet uygulamaları tüm dünyada hızla yaygınlaşmış ve e-ticaret birçok işletmenin en önemli pazarlama araçlarından birisi haline gelmiştir. Küresel ticaretin önemli bir parçası olan turizm endüstrisinde de internet uzun süredir birçok farklı amaç için kullanılmaktadır. Günümüzde araştırmacı ve yöneticiler internet kullanımının gerekliliğini ve bunun sınırlarını tartışmaktadırlar. Bu araştırmanın temel amacı internet kullanımının seyahat acentalarındaki rolünün ve öneminin belirlenmesidir. Ayrıca seyahat acentalarının pazarlamada öncelik verdikleri dağıtım kanallarının belirlenmesi de amaçlar arasında yer almaktadır. İstanbul’da faaliyet gösteren 148 A grubu seyahat acentesi seçilmiş ve kapalı uçlu sorulardan oluşan bir anket bu işletmelerin yöneticilerine uygulanmıştır. Bulgulara göre, işletmelerin %87’sinin internet sayfasına sahip olduğu ve bu sayfaları genellikle işletme içindeki bir uzman ile veya dışarıdan danışmanlık hizmeti alarak oluşturdukları anlaşılmaktadır. İnternet kullanımının en önemli gerekçeleri kolay ulaşılabilme ve müşteriyle iletişimi kolaylaştırması şeklinde ortaya çıkmıştır. İnternet sayfalarında en çok sunulan hizmetler ise; adres bilgileri, satış fiyatları ve politikaları ve rezervasyon bilgileridir. Anova testi sonucunda, eğitim ve deneyim düzeylerine göre yöneticilerin görüşleri arasında anlamlı farklılıklar saptanmıştır

References

  • Aksu A. ve Tarcan E. (2002), “A Grubu Seyahat Acentelerinde Web Kullanıcılarının Eğitim İhtiyaçlarının Belirlenmesi: Antalya Yöresi Araştırması”, Turizmde Bilgi teknolojileri, Hafta Sonu Seminerleri, Nevşehir, 1–17.
  • Alamdari, F. (2002), “Regional Development in Airlines and Travel Agents Relationship”, Journal of Air Transport Management, 8(5),339–348.
  • Bacchus L., ve Molina, A. (2001), Internet-Based Tourism Services: Business Issues and Trends.Futures, 33(7), 589–605.
  • Baloğlu Ş.ve Pekcan Y.A. (2006), “The Website Design and Internet Site Marketing Practices of Upscale and Luxury Hotels in Turkey”, Tourism Management, 27( 1), 171–176.
  • Barnes, J.G., ve Cumby, J. A. (2002), “Establishing Customer Relationships On The Inter- net Requires More Than Technology”, Australasian Marketing Journal, 10(1), 36–36.
  • Barwise, P., Elberse, A., ve Hammond, K. (2002), “Marketing and the Internet: A Research Review. London Business School”, http://forum.london.edu/lbsfacpubs.nsf/researchCentre/
  • Bennett, M. M. (1993), “Information Technology and Travel Agency: A Customer Service Perspective”, Tourism Management, 14(4), 259–266.
  • Bloch, M., ve Segev, A. (1996), “The Impact of Electronic Commerce on The Travel Industry”, University of California, http://groups.haas.berkeley.edu/citm
  • Bolin, R. (2002), “Domestic Tourism Internet Usage: Pinning Down the E-Tourist”, Paper Presented at The 12th İnternational Research Conference Of The Council For Australian University Tourism and Hospitality Education. Tourism and Hospitality on The Edge, Fremantle, Australia.
  • Borbely, C.S.ve Vasudavan, T. (1999), A Study of Web Diffusion in Travel Agencies. Thirty- Second Annual HICSS Proceedings. http://www.computer.org/proceedings/hicss.
  • Brian, W. (1998), Your Network’s not Ready for E-Commerce. Network Computing 9 (22), 22–25.
  • Buhalis, D. (1993), “RICIRMS As A Strategic Tool for Small and Medium Tourism Enterprises”, Tourism Management, 14(5), 366–378.
  • Buhalis, D. (1998), “Strategic Use of Information Technologies in the Tourism Industry”, Tourism Management, 19(3), 409–423.
  • Cano, V.ve Prentice, R. (1998), “Opportunities for Endearment to Place Through Electronic ‘Visiting: WWW Homepages and The Tourism Promotion of Scotland”, Tourism Management, 19(1), 67–73.
  • Chu, R. (2001), “What Online Hong Kong Travelers Look for on Airline/Travel Websites?”, International Journal of Hospitality Management, 20, 95–100.
  • Connolly, D. J., Olsen, M. D., ve Moore, R. G. (1998), “The Internet as a Distribution Channel”, Cornell Hotel and Restaurant Administration Quarterly, 39(4), 42–54.
  • Cooper, C. (2000),Tourism: Principles and Practice. London: Longman.
  • Çetinkaya A.Ş. (2002), “Konaklama ve Seyahat İşletmelerinde İnternet Kullanımı”, Turizm- de Bilgi Teknolojileri, Haftasonu Seminerleri, Nevşehir, 33–75.
  • Dev, C. S., ve Olsen, M. (2000), “Marketing Challenges for the Next Decade”, Cornell Hotel and Restaurant Administration Quarterly, 42(1), 55–62.
  • Dube, L., ve Renaghan, L. M. (2000), “Marketing your Hotel to and Through Intermediaries”, Cornell Hotel And Restaurant Administration Quarterly, 41(1), 73–83.
  • George, B., ve Stefanos, V. (1999), “Some Attitudinal Predictors of Home-Shopping Through The Internet”, Journal Of Marketing Management, 15(5), 361–385.
  • Gronroos, C. (1994), “From Marketing Mix to Relationship Marketing”, Management Decision, 32(1), 4–20.
  • Heung V.C.S. (2003), “Barriers to Implementing E-Commerce in The Travel Industry: A Practical Perspective”, Research note Hospitality Management, 22, 111–118.
  • Internetnews.com (1999a), “Travel Suppliers Missing Online Market Potential”, www.internetnews.com, May 14.
  • Internetnews.com (1999b), Survey predicts Online Rush for Holiday Travel Planning. www.internetnews.com, November 8.
  • Jarvenpaa, S. L., ve Todd, P. A. (1997), “Consumer Reactions to Electronic Shopping on the World Wide Web”, International Journal of Electronic Commerce, 1(2), 59–88.
  • Jeong, M., Oh, H., ve Gregoire, M. (2001). An Internet Marketing Strategy Study for The Lodging Industry. American Hotel & Lodging Foundation.
  • Kim W.G., Ma X ve Kim D. J. (2004), “Determinants of Chinese Hotel Customers’ E- Satisfaction and Purchase Intentions”, Tourism Management. artical in press.
  • Kotler, P., Bowen, J. ve Markens, J. (1999), Marketing for Hospitality and Tourism, 2nd Edition. Prentice Hall, Upper Saddle River, NJ.
  • Lang, T. C. (2000), “The Effect of The Internet on Travel Consumer Purchasing Behaviour and İmplications for Travelagencies”, Journal of Vacation Marketing, 6(4), 368–385.
  • Law, R., Law, A. ve Wai, E. (2001), “The Impact of The Internet on Travel Agencies in Hong Kong”, Journal of Travel and Tourism Marketing, 11, 105–126.
  • Law, R., ve Wong, J. (2003), “Successful Factors for A Travel Web Site: Perceptions of On-Line Purchasers in Hong Kong”, Journal of Hospitality and Tourism Research, 27(1),118–124.
  • Law, R. ve Leung, R. (2000), “A Study of Airlines’ Online Reservation Service on the Inter- net”, Journal of Travel Research 39, 202–211.
  • Liang, T. ve Huang, J. (1998), “An Empirical Study on Consumer Acceptance of Products in Electronic Markets: A Transaction Cost Model”, Decision Support Systems, 24(1), 29–43.
  • Ma J.X., Buhalis D. ve Song H. (2003), “ICTs and Internet Adoption in China’s Tourism Industry”, International Journal of Information Management, 23, 451–467
  • Marino, D. (1999), “Internet Experts Urge Development of E-Commerce Models”, ASTA Agency Management, 68(1), 32–34.
  • Maselli, J. (2002), “E-Ticketing Threatens Travel Agents”, Information Week, 881, 28–29.
  • Michels J. (1999), “Airlines Romancing Direct Business are Warned that Agents Remain in The Mix”, Travel Agent.
  • Millman, H. (1998), “Online Travel arrangements Begin to Catch on”, Infoworld, 20(9), 78.
  • Milne, S. (1996), Tourism Marketing and Computer Reservations Systems in The Pacific, Tourism in The Pacific: Issues and Cases. London: International Thomson Business Press.
  • Newell, F. (2000), Loyalty.Com: Customer Relationship Management in The New Era of In- ternet Marketing. New York: Mcgraw Hill Professional Book.
  • O’Connor, P. (1999), Electronics Information Distribution in Tourism and Hospitality. CAB International, Oxford, UK.
  • O’Connor, P. veFrew, A. J. (2002), “The Future of Hotel Electronic Distribution”, Cornell Hotel and Restaurant Administration Quarterly, June, 33–45.
  • Ozturan M. ve Roney S. A. (2004). “Internet Use Among Travel Agencies in Turkey: An Exploratory Study”, Tourism Management 25 259–266.
  • Palmer, A. ve McCole, P. (1999), “The Virtual Re-İntermediation of Travel Services: A Conceptual Framework and Empirical Investigation”, Journal of Vacation Marketing 6(1), 33–47.
  • Park, C. (2002), “A Content Analysis of Travel Agency Web-Sites in Korea. Asia”, Pacific Journal of Tourism Research 7 (1), 11–18.
  • Payne, A., Ballantyne, D. ve Christopher, M. (1993), Relationship Marketing: Bringing Quality, Customer Service and Marketing together, London: Butterworth-Heinemann.
  • Porter, M. (2001), “Strategy and The Internet”, Harvard Business Review, 79(3), 63–77.
  • Raymond, L. (2001), “Determinants of Web Site Implementation in Small Businesses”, In- ternet Research: Electronic Networking Applications and Policy, 11(5), 411–422.
  • Rao, S. S. (2000), “E-Commerce: The medium is the Mart”, New Library World, 101(2), 53–59.
  • Reinders, J. ve Baker, M. (1997), “The Future for Direct Retailing of Travel and Tourism Products: The Influence of Information Technology”, Proceedings of The International Conference on Information and Communication Technologies in Tourism, Edinburgh, Scotland, 119–127.
  • Sarı, Y. ve Kozak M. (2004), “Yabancı Turistlerin İnterneti Kullanma Eğilimleri; Uluslar Ba- zında Bir Araştırma”, Anatolia, 15(2), 169–184.
  • Sheldon, P. (1997). Information Technologies for Tourism. Oxford: CABI.
  • Siguaw, J. A., Enz, C. A., ve Namasivayam, K. (2000), “Adoption of Information Technology in US Hotels: Strategically Driven Objectives”, Journal of Travel Research, 39(2), 192–201.
  • Sileo, L. (2001), Death of Online Agencies Exaggerated: Newmodels Lead to Profits, Report Finds. Web Travel News, May 30, 1–4.
  • Standing, C. ve Vasudavan, T. (2000), “The Impact of Internet on Travel Industry in Australia”,Tourism Recreation Research, 25(3), 45–54.
  • Sussmann, S. ve Baker, M. (1996), “Responding to The Electronic Marketplace: Lessons From Destination Management Systems”, International Journal of Hospitality Management, 15(2), 99–112.
  • TIA (1999). “More Travelers Turning to Internet”,Travel Industry of Association of America.
  • Tsai H. T., Huangb L. ve Linc C.G. (2005), “Emerging E-Commerce Development Model for Taiwanese Travel Agencies”,Tourism Management, 26 787–796.
  • Tweney, D. (1997), “Making Money on The Web: What is Really Working?”, InfoWorld 19 (36), 63–64.
  • Underwood, E. (1996), “Electronic Sky Way”, Brandweek, 37(32), 30.
  • Van Slyke, C. (2000), “The Role of Technology Clusters in Small Business Electronic Commerce Adoption”, Proceedings of the Fifth CollECTeR Conference on Electronic Commerce, Brisbane, December, s.8.
  • Walle, A. H. (1996), “Tourism and the Internet: Opportunities for Direct Marketing”, Journal of Travel Research, 35, 72–77.
  • Wang, F., Head, M. ve Archer, N. (2000), “A Relationship-Building Model for The Web Retail Marketplace”, Internet Research: Electronic Networking Applications and Policy 10(5), 310–321.
  • Wardell, D. J. (1998), “The Impact of Electronic Distribution on Travel Agents”, Travel and Tourism Analyst, 2, 41–55.
  • Weber, K. ve Roehl, W. (1999), “Profiling People Searching for and Purchasing Travel Products on The World Wide Web”, Journal of Travel Research 37 (3), 291–298.
  • Werthner, H. Ve Klein, S. (1999), Information Technology and Tourism—A Challenging Relationship. Austria: Springer- Verlag.
  • Willaim, H. S. (1999), “Are You Ready for The New Service User?”, Journal of Hospitality and Leisure Marking, 6, 67–73.
  • Williams, A. P. ve Palmer, A. J. (1999), “Tourism Destination Brands and Electronic Commerce: Towards Synergy”, Journal of Vacation Marketing, 5(3), 263–275.
  • WTO (2001), E-Business for Tourism: Practical Guidelines for Tourism Destinations and Business. Madrid: WTO.
  • Wu J.J. ve Chang Y.S. (2004), “Effect of Transaction Trust on E-Commerce Relationships Between Travel Agencies”, Tourism Management. artical in press.
  • Zonis, M. (1999), “The Impact of E-Commerce”, Chief Executive, 8–9, www.pcworld.com.tr. www.istanbul.gov.tr www.tursab.org.tr

A Research on the Role and Importance of Internet in Travel Agencies

Year 2006, Issue: 12, 128 - 148, 01.12.2006

Abstract

In last two decades, the implementations of internet has been fastly
widespread and also e-business has become one of the most important marketing
tools in many companies all around the world. In tourism industry, the main part of
global trade, the internet has been used for many varied purposes for a long time.
Nowadays, researchers and managers have discussed the necessity of internet and
its border. The main aim of this research is to determine the role and importance of
internet in travel agencies. This study also aims to determine distribution channels
travel agencies apply initially. In this research 148 A group travel agencies were
chosen in Istanbul, and a questionnaire with close-ended questions were applied to
their managers.
According to the findings, % 87 of travel agencies had web pages that have done
currently by an inside or outside operator. The usage of the main reasons are to
make contact and communicate easilier with the customers by using web pages. The
addresses of the companies, selling prices and policies and reservations information
were the most supplied services on web pages. The results of the Anova analysis
showed that, it was observed significant differences in the aspects of the travel
agencies managers due to the level of education and experiences.
Key words:

References

  • Aksu A. ve Tarcan E. (2002), “A Grubu Seyahat Acentelerinde Web Kullanıcılarının Eğitim İhtiyaçlarının Belirlenmesi: Antalya Yöresi Araştırması”, Turizmde Bilgi teknolojileri, Hafta Sonu Seminerleri, Nevşehir, 1–17.
  • Alamdari, F. (2002), “Regional Development in Airlines and Travel Agents Relationship”, Journal of Air Transport Management, 8(5),339–348.
  • Bacchus L., ve Molina, A. (2001), Internet-Based Tourism Services: Business Issues and Trends.Futures, 33(7), 589–605.
  • Baloğlu Ş.ve Pekcan Y.A. (2006), “The Website Design and Internet Site Marketing Practices of Upscale and Luxury Hotels in Turkey”, Tourism Management, 27( 1), 171–176.
  • Barnes, J.G., ve Cumby, J. A. (2002), “Establishing Customer Relationships On The Inter- net Requires More Than Technology”, Australasian Marketing Journal, 10(1), 36–36.
  • Barwise, P., Elberse, A., ve Hammond, K. (2002), “Marketing and the Internet: A Research Review. London Business School”, http://forum.london.edu/lbsfacpubs.nsf/researchCentre/
  • Bennett, M. M. (1993), “Information Technology and Travel Agency: A Customer Service Perspective”, Tourism Management, 14(4), 259–266.
  • Bloch, M., ve Segev, A. (1996), “The Impact of Electronic Commerce on The Travel Industry”, University of California, http://groups.haas.berkeley.edu/citm
  • Bolin, R. (2002), “Domestic Tourism Internet Usage: Pinning Down the E-Tourist”, Paper Presented at The 12th İnternational Research Conference Of The Council For Australian University Tourism and Hospitality Education. Tourism and Hospitality on The Edge, Fremantle, Australia.
  • Borbely, C.S.ve Vasudavan, T. (1999), A Study of Web Diffusion in Travel Agencies. Thirty- Second Annual HICSS Proceedings. http://www.computer.org/proceedings/hicss.
  • Brian, W. (1998), Your Network’s not Ready for E-Commerce. Network Computing 9 (22), 22–25.
  • Buhalis, D. (1993), “RICIRMS As A Strategic Tool for Small and Medium Tourism Enterprises”, Tourism Management, 14(5), 366–378.
  • Buhalis, D. (1998), “Strategic Use of Information Technologies in the Tourism Industry”, Tourism Management, 19(3), 409–423.
  • Cano, V.ve Prentice, R. (1998), “Opportunities for Endearment to Place Through Electronic ‘Visiting: WWW Homepages and The Tourism Promotion of Scotland”, Tourism Management, 19(1), 67–73.
  • Chu, R. (2001), “What Online Hong Kong Travelers Look for on Airline/Travel Websites?”, International Journal of Hospitality Management, 20, 95–100.
  • Connolly, D. J., Olsen, M. D., ve Moore, R. G. (1998), “The Internet as a Distribution Channel”, Cornell Hotel and Restaurant Administration Quarterly, 39(4), 42–54.
  • Cooper, C. (2000),Tourism: Principles and Practice. London: Longman.
  • Çetinkaya A.Ş. (2002), “Konaklama ve Seyahat İşletmelerinde İnternet Kullanımı”, Turizm- de Bilgi Teknolojileri, Haftasonu Seminerleri, Nevşehir, 33–75.
  • Dev, C. S., ve Olsen, M. (2000), “Marketing Challenges for the Next Decade”, Cornell Hotel and Restaurant Administration Quarterly, 42(1), 55–62.
  • Dube, L., ve Renaghan, L. M. (2000), “Marketing your Hotel to and Through Intermediaries”, Cornell Hotel And Restaurant Administration Quarterly, 41(1), 73–83.
  • George, B., ve Stefanos, V. (1999), “Some Attitudinal Predictors of Home-Shopping Through The Internet”, Journal Of Marketing Management, 15(5), 361–385.
  • Gronroos, C. (1994), “From Marketing Mix to Relationship Marketing”, Management Decision, 32(1), 4–20.
  • Heung V.C.S. (2003), “Barriers to Implementing E-Commerce in The Travel Industry: A Practical Perspective”, Research note Hospitality Management, 22, 111–118.
  • Internetnews.com (1999a), “Travel Suppliers Missing Online Market Potential”, www.internetnews.com, May 14.
  • Internetnews.com (1999b), Survey predicts Online Rush for Holiday Travel Planning. www.internetnews.com, November 8.
  • Jarvenpaa, S. L., ve Todd, P. A. (1997), “Consumer Reactions to Electronic Shopping on the World Wide Web”, International Journal of Electronic Commerce, 1(2), 59–88.
  • Jeong, M., Oh, H., ve Gregoire, M. (2001). An Internet Marketing Strategy Study for The Lodging Industry. American Hotel & Lodging Foundation.
  • Kim W.G., Ma X ve Kim D. J. (2004), “Determinants of Chinese Hotel Customers’ E- Satisfaction and Purchase Intentions”, Tourism Management. artical in press.
  • Kotler, P., Bowen, J. ve Markens, J. (1999), Marketing for Hospitality and Tourism, 2nd Edition. Prentice Hall, Upper Saddle River, NJ.
  • Lang, T. C. (2000), “The Effect of The Internet on Travel Consumer Purchasing Behaviour and İmplications for Travelagencies”, Journal of Vacation Marketing, 6(4), 368–385.
  • Law, R., Law, A. ve Wai, E. (2001), “The Impact of The Internet on Travel Agencies in Hong Kong”, Journal of Travel and Tourism Marketing, 11, 105–126.
  • Law, R., ve Wong, J. (2003), “Successful Factors for A Travel Web Site: Perceptions of On-Line Purchasers in Hong Kong”, Journal of Hospitality and Tourism Research, 27(1),118–124.
  • Law, R. ve Leung, R. (2000), “A Study of Airlines’ Online Reservation Service on the Inter- net”, Journal of Travel Research 39, 202–211.
  • Liang, T. ve Huang, J. (1998), “An Empirical Study on Consumer Acceptance of Products in Electronic Markets: A Transaction Cost Model”, Decision Support Systems, 24(1), 29–43.
  • Ma J.X., Buhalis D. ve Song H. (2003), “ICTs and Internet Adoption in China’s Tourism Industry”, International Journal of Information Management, 23, 451–467
  • Marino, D. (1999), “Internet Experts Urge Development of E-Commerce Models”, ASTA Agency Management, 68(1), 32–34.
  • Maselli, J. (2002), “E-Ticketing Threatens Travel Agents”, Information Week, 881, 28–29.
  • Michels J. (1999), “Airlines Romancing Direct Business are Warned that Agents Remain in The Mix”, Travel Agent.
  • Millman, H. (1998), “Online Travel arrangements Begin to Catch on”, Infoworld, 20(9), 78.
  • Milne, S. (1996), Tourism Marketing and Computer Reservations Systems in The Pacific, Tourism in The Pacific: Issues and Cases. London: International Thomson Business Press.
  • Newell, F. (2000), Loyalty.Com: Customer Relationship Management in The New Era of In- ternet Marketing. New York: Mcgraw Hill Professional Book.
  • O’Connor, P. (1999), Electronics Information Distribution in Tourism and Hospitality. CAB International, Oxford, UK.
  • O’Connor, P. veFrew, A. J. (2002), “The Future of Hotel Electronic Distribution”, Cornell Hotel and Restaurant Administration Quarterly, June, 33–45.
  • Ozturan M. ve Roney S. A. (2004). “Internet Use Among Travel Agencies in Turkey: An Exploratory Study”, Tourism Management 25 259–266.
  • Palmer, A. ve McCole, P. (1999), “The Virtual Re-İntermediation of Travel Services: A Conceptual Framework and Empirical Investigation”, Journal of Vacation Marketing 6(1), 33–47.
  • Park, C. (2002), “A Content Analysis of Travel Agency Web-Sites in Korea. Asia”, Pacific Journal of Tourism Research 7 (1), 11–18.
  • Payne, A., Ballantyne, D. ve Christopher, M. (1993), Relationship Marketing: Bringing Quality, Customer Service and Marketing together, London: Butterworth-Heinemann.
  • Porter, M. (2001), “Strategy and The Internet”, Harvard Business Review, 79(3), 63–77.
  • Raymond, L. (2001), “Determinants of Web Site Implementation in Small Businesses”, In- ternet Research: Electronic Networking Applications and Policy, 11(5), 411–422.
  • Rao, S. S. (2000), “E-Commerce: The medium is the Mart”, New Library World, 101(2), 53–59.
  • Reinders, J. ve Baker, M. (1997), “The Future for Direct Retailing of Travel and Tourism Products: The Influence of Information Technology”, Proceedings of The International Conference on Information and Communication Technologies in Tourism, Edinburgh, Scotland, 119–127.
  • Sarı, Y. ve Kozak M. (2004), “Yabancı Turistlerin İnterneti Kullanma Eğilimleri; Uluslar Ba- zında Bir Araştırma”, Anatolia, 15(2), 169–184.
  • Sheldon, P. (1997). Information Technologies for Tourism. Oxford: CABI.
  • Siguaw, J. A., Enz, C. A., ve Namasivayam, K. (2000), “Adoption of Information Technology in US Hotels: Strategically Driven Objectives”, Journal of Travel Research, 39(2), 192–201.
  • Sileo, L. (2001), Death of Online Agencies Exaggerated: Newmodels Lead to Profits, Report Finds. Web Travel News, May 30, 1–4.
  • Standing, C. ve Vasudavan, T. (2000), “The Impact of Internet on Travel Industry in Australia”,Tourism Recreation Research, 25(3), 45–54.
  • Sussmann, S. ve Baker, M. (1996), “Responding to The Electronic Marketplace: Lessons From Destination Management Systems”, International Journal of Hospitality Management, 15(2), 99–112.
  • TIA (1999). “More Travelers Turning to Internet”,Travel Industry of Association of America.
  • Tsai H. T., Huangb L. ve Linc C.G. (2005), “Emerging E-Commerce Development Model for Taiwanese Travel Agencies”,Tourism Management, 26 787–796.
  • Tweney, D. (1997), “Making Money on The Web: What is Really Working?”, InfoWorld 19 (36), 63–64.
  • Underwood, E. (1996), “Electronic Sky Way”, Brandweek, 37(32), 30.
  • Van Slyke, C. (2000), “The Role of Technology Clusters in Small Business Electronic Commerce Adoption”, Proceedings of the Fifth CollECTeR Conference on Electronic Commerce, Brisbane, December, s.8.
  • Walle, A. H. (1996), “Tourism and the Internet: Opportunities for Direct Marketing”, Journal of Travel Research, 35, 72–77.
  • Wang, F., Head, M. ve Archer, N. (2000), “A Relationship-Building Model for The Web Retail Marketplace”, Internet Research: Electronic Networking Applications and Policy 10(5), 310–321.
  • Wardell, D. J. (1998), “The Impact of Electronic Distribution on Travel Agents”, Travel and Tourism Analyst, 2, 41–55.
  • Weber, K. ve Roehl, W. (1999), “Profiling People Searching for and Purchasing Travel Products on The World Wide Web”, Journal of Travel Research 37 (3), 291–298.
  • Werthner, H. Ve Klein, S. (1999), Information Technology and Tourism—A Challenging Relationship. Austria: Springer- Verlag.
  • Willaim, H. S. (1999), “Are You Ready for The New Service User?”, Journal of Hospitality and Leisure Marking, 6, 67–73.
  • Williams, A. P. ve Palmer, A. J. (1999), “Tourism Destination Brands and Electronic Commerce: Towards Synergy”, Journal of Vacation Marketing, 5(3), 263–275.
  • WTO (2001), E-Business for Tourism: Practical Guidelines for Tourism Destinations and Business. Madrid: WTO.
  • Wu J.J. ve Chang Y.S. (2004), “Effect of Transaction Trust on E-Commerce Relationships Between Travel Agencies”, Tourism Management. artical in press.
  • Zonis, M. (1999), “The Impact of E-Commerce”, Chief Executive, 8–9, www.pcworld.com.tr. www.istanbul.gov.tr www.tursab.org.tr
There are 72 citations in total.

Details

Other ID JA32FY24BP
Journal Section Articles
Authors

Mehmet Sarıışık This is me

Orhan Akova This is me

Publication Date December 1, 2006
Published in Issue Year 2006 Issue: 12

Cite

APA Sarıışık, M., & Akova, O. (2006). Seyahat Acentalarında İnternetin Rolü ve Önemi Üzerine Bir Araştırma. Kocaeli Üniversitesi Sosyal Bilimler Dergisi(12), 128-148.

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