Tüketicilerde Marka Güveni Yaratmada Önemli Bir Etken Mağaza İmajı
Abstract
Keywords
References
- Aaker, A. D. (1991). “Managing Brand Equity: Capitalizing on the Value of a Brand Name” Free Press New York
Details
Primary Language
Turkish
Subjects
Linguistics
Journal Section
-
Authors
Yeşim Ulusu
This is me
Publication Date
July 1, 2009
Submission Date
November 16, 2016
Acceptance Date
-
Published in Issue
Year 2009 Number: 15
