MÜŞTERİ HİZMET SİSTEMİNİN BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ AÇISINDAN İNCELENMESİ VE TÜRKİYE’DEKİ TURKCELL ÇAĞRI MERKEZLERİNDE BİR UYGULAMA
Year 2010,
Volume: 17 Issue: 17, 146 - 161, 01.07.2010
M. Serdar Erciş
References
- Hoffman, K.D. & Bateson, J.E. (2006). Essentials of service Marketing, 4th Ed. The Dryden Press.
Year 2010,
Volume: 17 Issue: 17, 146 - 161, 01.07.2010
M. Serdar Erciş
References
- Hoffman, K.D. & Bateson, J.E. (2006). Essentials of service Marketing, 4th Ed. The Dryden Press.
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