Tüketicilerde Marka Güveni Yaratmada Önemli Bir Etken Mağaza İmajı
Year 2009,
Issue: 15, 0 - 0, 01.07.2009
Yeşim Ulusu
References
- Aaker, A. D. (1991). “Managing Brand Equity: Capitalizing on the Value of a Brand Name” Free Press New York
Year 2009,
Issue: 15, 0 - 0, 01.07.2009
Yeşim Ulusu
References
- Aaker, A. D. (1991). “Managing Brand Equity: Capitalizing on the Value of a Brand Name” Free Press New York
There are 1 citations in total.