Research Article
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Year 2023, Volume: 12 Issue: 4, 459 - 472, 31.12.2023
https://doi.org/10.33714/masteb.1375842

Abstract

References

  • Alam, S. S., Ahmad, M., Ho, Y. H., Omar, N. A., & Lin, C. Y. (2020). Applying an extended theory of planned behavior to sustainable food consumption. Sustainability, 12(20), 8394. https://doi.org/10.3390/su12208394
  • Anger, N., Brouns, B., & Onigkeit, J. (2009). Linking the EU emissions trading scheme: economic implications of allowance allocation and global carbon constraints. Mitigation and Adaptation Strategies for Global Change, 14, 379-398. https://doi.org/10.1007/s11027-009-9180-y
  • Arseculeratne, D., & Yazdanifard, R. (2013). How green marketing can create a sustainable competitive advantage for a business. International Business Research, 7(1), 130-137. https://doi.org/10.5539/ibr.v7n1p130
  • Bartle, J. R., Lutte, R. K., & Leuenberger, D. Z. (2021). Sustainability and air freight transportation: Lessons from the global pandemic. Sustainability, 13(7), 3738. https://doi.org/10.3390/su13073738
  • Borghesi, S., Franco, C., & Marin, G. (2019). Outward foreign direct investment patterns of Italian firms in the European Union’s emission trading scheme*. Scandinavian Journal of Economics, 122(1), 219-256. https://doi.org/10.1111/sjoe.12323
  • Bruce, M., & Daly, L. (2006). Buyer behaviour for fast fashion. Journal of Fashion Marketing and Management: An International Journal, 10(3), 329-344. https://doi.org/10.1108/13612020610679303
  • Chang, D. S., Chen, S. H., Hsu, C. W., & Hu, A. H. (2015). Identifying strategic factors of the implantation CSR in the airline industry: The case of Asia-Pacific airlines. Sustainability, 7(6), 7762-7783. https://doi.org/10.3390/su7067762
  • Choi, J., & Park, Y. (2020). Investigating paradigm shift from price to value in the air cargo market. Sustainability, 12(23), 10202. https://doi.org/10.3390/su122310202
  • Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.
  • Creswell, J. W., & Clark, V. L. P. (2017). Designing and Conducting Mixed Methods Research. Sage Publications.
  • Dechezleprêtre, A., Nachtigall, D., & Venmans, F. (2023). The joint impact of the European Union emissions trading system on carbon emissions and economic performance. Journal of Environmental Economics and Management, 118, 102758. https://doi.org/10.1016/j.jeem.2022.102758
  • Delcea, C., Cotfas, L. A., & Paun, R. (2018). Agent-based evaluation of the airplane boarding strategies’ efficiency and sustainability. Sustainability, 10(6), 1879. https://doi.org/10.3390/su10061879
  • Epstein, A. H., & O’Flarity, S. M. (2019). Considerations for reducing aviation’s CO2 with aircraft electric propulsion. Journal of Propulsion and Power, 35(3), 572-582. https://doi.org/10.2514/1.B37015
  • Fonseca, L. M., & Domingues, J. P. (2018). Exploratory research of ISO 14001: 2015 transition among Portuguese organizations. Sustainability, 10(3), 781. https://doi.org/10.3390/su10030781
  • Fuller, D. A. (1999). Sustainable marketing: Managerial-ecological issues. Sage Publications.
  • Goetz, A. R., & Graham, B. (2004). Air transport globalization, liberalization and sustainability: Post-2001 policy dynamics in the United States and Europe. Journal of Transport geography, 12(4), 265-276. https://doi.org/10.1016/j.jtrangeo.2004.08.007
  • Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11(2), 143-163. https://doi.org/10.1177/1470593111403218
  • Green, K. W., Toms, L. C., & Clark, J. M. (2015). Impact of market orientation on environmental sustainability strategy. Management Research Review, 38(2), 217-238. https://doi.org/10.1108/MRR-10-2013-0240
  • Harvey, G., Williams, K., & Probert, J. (2013). Greening the airline pilot: HRM and the green performance of airlines in the UK. The International Journal of Human Resource Management, 24(1), 152-166. https://doi.org/10.1080/09585192.2012.669783
  • ICAO (2019). International Civil Aviation Organization. Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA). Retrieved on July 20, 2023, from https://www.icao.int/environmental-protection/CORSIA/Pages/default.aspx
  • Islam, M. T., Islam, J., Pervez, A. K., & Nabi, N. (2019). Green HRM and green business: A proposed model for organizational sustainability. Environmental Management and Sustainable Development, 8(3), 1-12. https://doi.org/10.5296/emsd.v8i3.14926
  • Jaafari, Z., Eybpoosh, S., Sharifi, H., & Karamouzian, M. (2022). Exploration of the impact of coronavirus disease 2019 on people living with HIV in Kerman, Iran: A qualitative study. Journal of the Association of Nurses in AIDS Care, 33(4), 386-394. https://doi.org/10.1097/JNC.0000000000000303
  • Karagiannis, I., Vouros, P., Skouloudis, A., & Evangelinos, K. (2019). Sustainability reporting, materiality, and accountability assessment in the airport industry. Business Strategy and the Environment, 28(7), 1370-1405. https://doi.org/10.1002/bse.2321
  • Karakosta, C. (2016). A holistic approach for addressing the issue of effective technology transfer in the frame of climate change. Energies, 9(7), 503. https://doi.org/10.3390/en9070503
  • Kerimray, A., Baimatova, N., Ibragimova, O. P., Bukenov, B., Kenessov, B., Plotitsyn, P., & Karaca, F. (2020). Assessing air quality changes in large cities during COVID-19 lockdowns: The impacts of traffic-free urban conditions in Almaty, Kazakhstan. Science of the Total Environment, 730, 139179. https://doi.org/10.1016/j.scitotenv.2020.139179
  • Khalili, S., Rantanen, E., Bogdanov, D., & Breyer, C. (2019). Global transportation demand development with impacts on the energy demand and greenhouse gas emissions in a climate-constrained world. Energies, 12(20), 3870. https://doi.org/10.3390/en12203870
  • Koščák, P., Berežný, Š., Vajdová, I., Koblen, I., Ojciec, M., Matisková, D., & Puškáš, T. (2020). Reducing the negative environmental impact of winter airport maintenance through its model design and simulation. International Journal of Environmental Research and Public Health, 17(4), 1296. https://doi.org/10.3390/ijerph17041296
  • Kreiss, C., Nasr, N. A., & Kashmanian, R. M. (2016). Making the business case for sustainability: how to account for intangible benefits-a case study approach. Environmental Quality Management, 26(1), 5-24. https://doi.org/10.1002/tqem.21478
  • Krippendorf, K. (2013). Content Analysis: An Introduction to its Methodology. Sage Publications Inc.
  • Kulanovic, A., & Nordensvärd, J. (2021). Exploring the political discursive lock-ins on sustainable aviation in Sweden. Energies, 14(21), 7401. https://doi.org/10.3390/en14217401
  • Linnenluecke, M. K., Griffiths, A., & Winn, M. I. (2013). Firm and industry adaptation to climate change: a review of climate adaptation studies in the business and management field. Wiley Interdisciplinary Reviews: Climate Change, 4(5), 397-416. https://doi.org/10.1002/wcc.214
  • Lopez-Arboleda, E., Sarmiento, A. T., & Cardenas, L. M. (2019). Systematic review of integrated sustainable transportation models for electric passenger vehicle diffusion. Sustainability, 11(9), 2513. https://doi.org/10.3390/su11092513
  • Lu, L., Bock, D., & Joseph, M. (2013). Green marketing: what the Millennials buy. Journal of Business Strategy, 34(6), 3-10. https://doi.org/10.1108/JBS-05-2013-0036
  • Lungu, M. (2022). The coding manual for qualitative researchers. American Journal of Qualitative Research, 6(1), 232-237. https://doi.org/10.29333/ajqr/12085
  • Noy, K., & Givoni, M. (2018). Is ‘smart mobility’ sustainable? Examining the views and beliefs of transport’s technological entrepreneurs. Sustainability, 10(2), 422. https://doi.org/10.3390/su10020422
  • Ogryzek, M., Adamska-Kmieć, D., & Klimach, A. (2020). Sustainable transport: An efficient transportation network—Case study. Sustainability, 12(19), 8274. https://doi.org/10.3390/su12198274
  • Ovdiienko, O., Hryhorak, M., Marchuk, V., & Bugayko, D. (2021). An assessment of the aviation industry’s impact on air pollution from its emissions: Worldwide and the Ukraine. Environmental & Socio-economic Studies, 9(2), 1-10. https://doi.org/10.2478/environ-2021-0006
  • Park, J. Y., Perumal, S. V., Sanyal, S., Ah Nguyen, B., Ray, S., Krishnan, R., & Thangam, D. (2022). Sustainable marketing strategies as an essential tool of business. American Journal of Economics and Sociology, 81(2), 359-379. https://doi.org/10.1111/ajes.12459
  • Perera, C., & Hewege, C. (2018). Climate change risk perceptions among green conscious young consumers: implications for green commodity marketing. Journal of Consumer Marketing, 35(7), 754-766. https://doi.org/10.1108/JCM-01-2018-2537
  • Priti, C. (2021). Green Marketing: An Evolving Phenomenon. International Journal on Recent Trends in Business and Tourism, 5(2), 25-31. https://doi.org/10.31674/ijrtbt.2021.v05i02.005
  • Renukappa, S., Akintoye, A., Egbu, C., & Goulding, J. S. (2013). Carbon emission reduction strategies in the UK industrial sectors: an empirical study. International Journal of Climate Change Strategies and Management, 5(3), 304-323. https://doi.org/10.1108/IJCCSM-02-2012-0010
  • Ruban, D. A., & Yashalova, N. N. (2020). Climate-friendly ethics prescribed by top world airlines: Empirical evidence. Climate, 8(10), 119. https://doi.org/10.3390/cli8100119
  • Simionescu, M., Albu, L., Szeles, M. R., & Bilan, Y. (2017). The impact of biofuels utilisation in transport on the sustainable development in the European Union. Technological and Economic Development of Economy, 23(4), 667-686. https://doi.org/10.3846/20294913.2017.1323318
  • Sopdie, E., Wolf, T., Spicer, S., Kennedy, S., Errecaborde, K. M., Colombo, B., & Travis, D. (2021). Ecosystem health education: teaching leadership through team-based assignments. Journal of Higher Education Theory and Practice, 21(6), 175-188. https://doi.org/10.33423/jhetp.v21i6.4385
  • Stamos, I., Mitsakis, E., & Grau, J. M. S. (2015). Roadmaps for adaptation measures of transportation to climate change. Transportation Research Record, 2532(1), 1-12. https://doi.org/10.3141/2532-01
  • Taoketao, E., Feng, T., Song, Y., & Nie, Y. (2018). Does sustainability-marketing strategy achieve payback profits? A signaling theory perspective. Corporate Social Responsibility and Environmental Management, 25(6), 1039-1049. https://doi.org/10.1002/csr.1518
  • Tyler, E., & Chivaka, R. (2011). The use of real options valuation methodology in enhancing the understanding of the impact of climate change on companies. Business Strategy and the Environment, 20(1), 55-70. https://doi.org/10.1002/bse.668
  • Urhan, B., Hoştut, S., Güdekli, İ. A., & Aydoğan, H. (2023). Climate change and marketing: A bibliometric analysis of research from 1992 to 2022. Environmental Science and Pollution Research, 30, 81550-81572. https://doi.org/10.1007/s11356-023-26071-9
  • Widyastuti, S. K., Said, M., Siswono, S., & Firmansyah, D. A. (2019). Customer trust through green corporate image, green marketing strategy, and social responsibility: A case study. European Research Studies Journal, 22(2), 83-99. https://doi.org/10.35808/ersj/1427
  • Yadav, A., & Sharma, U. (2020). Green marketing – A theoretical study of opportunities and threats in the context of Indian market. Journal of Management Research and Analysis, 7(3), 122-126. https://doi.org/10.18231/j.jmra.2020.028
  • Zhang, C., Hui, X., Lin, Y., & Sung, C. (2016). Recent development in studies of alternative jet fuel combustion: Progress, challenges, and opportunities. Renewable and Sustainable Energy Reviews, 54, 120-138. https://doi.org/10.1016/j.rser.2015.09.056
  • Zhang, R., He, Q., Chen, L., Zhang, Y., Qu, H., Smeltzer, C., & Burrows, J. P. (2017). Enhanced trans-Himalaya pollution transport to the Tibetan plateau by cut-off low systems. Atmospheric Chemistry and Physics, 17(4), 3083-3095. https://doi.org/10.5194/acp-17-3083-2017

Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies

Year 2023, Volume: 12 Issue: 4, 459 - 472, 31.12.2023
https://doi.org/10.33714/masteb.1375842

Abstract

The aviation industry contributes significantly to global greenhouse gas emissions, thereby contributing to the phenomenon of climate change. Green marketing strategies, which integrate environmental considerations into marketing practices, have emerged as a potential solution for reducing the environmental impact of airlines. This study’s primary objective is to examine how airline companies address the challenges of climate change, sustainability, and green marketing in the transportation sector. The investigation utilized qualitative analysis, employing the MAXQDA-20 program to meticulously examine a variety of corporate documents, including sustainability reports, business reports, and investor presentations, to gain insight into how these companies address critical sustainability challenges and promote environmentally responsible practices. The findings emphasize the substantial overlap between climate change and sustainability-related topics, emphasizing their interdependence in academic discourse and business practices. The study illuminates the crucial role of green marketing in promoting eco-friendly travel options to consumers, suggesting that it can boost a company’s reputation, appeal to environmentally conscious consumers, and contribute to a more sustainable future. This study offers valuable insights into the transportation sector’s efforts to comply with sustainability-related regulations, particularly the carbon tax, while also offering insights into future strategies.

Ethical Statement

For this type of study, formal consent is not required.

Thanks

A preliminary version of this study was presented at I. International Maritime and Logistics Congress in Zonguldak, Türkiye.

References

  • Alam, S. S., Ahmad, M., Ho, Y. H., Omar, N. A., & Lin, C. Y. (2020). Applying an extended theory of planned behavior to sustainable food consumption. Sustainability, 12(20), 8394. https://doi.org/10.3390/su12208394
  • Anger, N., Brouns, B., & Onigkeit, J. (2009). Linking the EU emissions trading scheme: economic implications of allowance allocation and global carbon constraints. Mitigation and Adaptation Strategies for Global Change, 14, 379-398. https://doi.org/10.1007/s11027-009-9180-y
  • Arseculeratne, D., & Yazdanifard, R. (2013). How green marketing can create a sustainable competitive advantage for a business. International Business Research, 7(1), 130-137. https://doi.org/10.5539/ibr.v7n1p130
  • Bartle, J. R., Lutte, R. K., & Leuenberger, D. Z. (2021). Sustainability and air freight transportation: Lessons from the global pandemic. Sustainability, 13(7), 3738. https://doi.org/10.3390/su13073738
  • Borghesi, S., Franco, C., & Marin, G. (2019). Outward foreign direct investment patterns of Italian firms in the European Union’s emission trading scheme*. Scandinavian Journal of Economics, 122(1), 219-256. https://doi.org/10.1111/sjoe.12323
  • Bruce, M., & Daly, L. (2006). Buyer behaviour for fast fashion. Journal of Fashion Marketing and Management: An International Journal, 10(3), 329-344. https://doi.org/10.1108/13612020610679303
  • Chang, D. S., Chen, S. H., Hsu, C. W., & Hu, A. H. (2015). Identifying strategic factors of the implantation CSR in the airline industry: The case of Asia-Pacific airlines. Sustainability, 7(6), 7762-7783. https://doi.org/10.3390/su7067762
  • Choi, J., & Park, Y. (2020). Investigating paradigm shift from price to value in the air cargo market. Sustainability, 12(23), 10202. https://doi.org/10.3390/su122310202
  • Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.
  • Creswell, J. W., & Clark, V. L. P. (2017). Designing and Conducting Mixed Methods Research. Sage Publications.
  • Dechezleprêtre, A., Nachtigall, D., & Venmans, F. (2023). The joint impact of the European Union emissions trading system on carbon emissions and economic performance. Journal of Environmental Economics and Management, 118, 102758. https://doi.org/10.1016/j.jeem.2022.102758
  • Delcea, C., Cotfas, L. A., & Paun, R. (2018). Agent-based evaluation of the airplane boarding strategies’ efficiency and sustainability. Sustainability, 10(6), 1879. https://doi.org/10.3390/su10061879
  • Epstein, A. H., & O’Flarity, S. M. (2019). Considerations for reducing aviation’s CO2 with aircraft electric propulsion. Journal of Propulsion and Power, 35(3), 572-582. https://doi.org/10.2514/1.B37015
  • Fonseca, L. M., & Domingues, J. P. (2018). Exploratory research of ISO 14001: 2015 transition among Portuguese organizations. Sustainability, 10(3), 781. https://doi.org/10.3390/su10030781
  • Fuller, D. A. (1999). Sustainable marketing: Managerial-ecological issues. Sage Publications.
  • Goetz, A. R., & Graham, B. (2004). Air transport globalization, liberalization and sustainability: Post-2001 policy dynamics in the United States and Europe. Journal of Transport geography, 12(4), 265-276. https://doi.org/10.1016/j.jtrangeo.2004.08.007
  • Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11(2), 143-163. https://doi.org/10.1177/1470593111403218
  • Green, K. W., Toms, L. C., & Clark, J. M. (2015). Impact of market orientation on environmental sustainability strategy. Management Research Review, 38(2), 217-238. https://doi.org/10.1108/MRR-10-2013-0240
  • Harvey, G., Williams, K., & Probert, J. (2013). Greening the airline pilot: HRM and the green performance of airlines in the UK. The International Journal of Human Resource Management, 24(1), 152-166. https://doi.org/10.1080/09585192.2012.669783
  • ICAO (2019). International Civil Aviation Organization. Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA). Retrieved on July 20, 2023, from https://www.icao.int/environmental-protection/CORSIA/Pages/default.aspx
  • Islam, M. T., Islam, J., Pervez, A. K., & Nabi, N. (2019). Green HRM and green business: A proposed model for organizational sustainability. Environmental Management and Sustainable Development, 8(3), 1-12. https://doi.org/10.5296/emsd.v8i3.14926
  • Jaafari, Z., Eybpoosh, S., Sharifi, H., & Karamouzian, M. (2022). Exploration of the impact of coronavirus disease 2019 on people living with HIV in Kerman, Iran: A qualitative study. Journal of the Association of Nurses in AIDS Care, 33(4), 386-394. https://doi.org/10.1097/JNC.0000000000000303
  • Karagiannis, I., Vouros, P., Skouloudis, A., & Evangelinos, K. (2019). Sustainability reporting, materiality, and accountability assessment in the airport industry. Business Strategy and the Environment, 28(7), 1370-1405. https://doi.org/10.1002/bse.2321
  • Karakosta, C. (2016). A holistic approach for addressing the issue of effective technology transfer in the frame of climate change. Energies, 9(7), 503. https://doi.org/10.3390/en9070503
  • Kerimray, A., Baimatova, N., Ibragimova, O. P., Bukenov, B., Kenessov, B., Plotitsyn, P., & Karaca, F. (2020). Assessing air quality changes in large cities during COVID-19 lockdowns: The impacts of traffic-free urban conditions in Almaty, Kazakhstan. Science of the Total Environment, 730, 139179. https://doi.org/10.1016/j.scitotenv.2020.139179
  • Khalili, S., Rantanen, E., Bogdanov, D., & Breyer, C. (2019). Global transportation demand development with impacts on the energy demand and greenhouse gas emissions in a climate-constrained world. Energies, 12(20), 3870. https://doi.org/10.3390/en12203870
  • Koščák, P., Berežný, Š., Vajdová, I., Koblen, I., Ojciec, M., Matisková, D., & Puškáš, T. (2020). Reducing the negative environmental impact of winter airport maintenance through its model design and simulation. International Journal of Environmental Research and Public Health, 17(4), 1296. https://doi.org/10.3390/ijerph17041296
  • Kreiss, C., Nasr, N. A., & Kashmanian, R. M. (2016). Making the business case for sustainability: how to account for intangible benefits-a case study approach. Environmental Quality Management, 26(1), 5-24. https://doi.org/10.1002/tqem.21478
  • Krippendorf, K. (2013). Content Analysis: An Introduction to its Methodology. Sage Publications Inc.
  • Kulanovic, A., & Nordensvärd, J. (2021). Exploring the political discursive lock-ins on sustainable aviation in Sweden. Energies, 14(21), 7401. https://doi.org/10.3390/en14217401
  • Linnenluecke, M. K., Griffiths, A., & Winn, M. I. (2013). Firm and industry adaptation to climate change: a review of climate adaptation studies in the business and management field. Wiley Interdisciplinary Reviews: Climate Change, 4(5), 397-416. https://doi.org/10.1002/wcc.214
  • Lopez-Arboleda, E., Sarmiento, A. T., & Cardenas, L. M. (2019). Systematic review of integrated sustainable transportation models for electric passenger vehicle diffusion. Sustainability, 11(9), 2513. https://doi.org/10.3390/su11092513
  • Lu, L., Bock, D., & Joseph, M. (2013). Green marketing: what the Millennials buy. Journal of Business Strategy, 34(6), 3-10. https://doi.org/10.1108/JBS-05-2013-0036
  • Lungu, M. (2022). The coding manual for qualitative researchers. American Journal of Qualitative Research, 6(1), 232-237. https://doi.org/10.29333/ajqr/12085
  • Noy, K., & Givoni, M. (2018). Is ‘smart mobility’ sustainable? Examining the views and beliefs of transport’s technological entrepreneurs. Sustainability, 10(2), 422. https://doi.org/10.3390/su10020422
  • Ogryzek, M., Adamska-Kmieć, D., & Klimach, A. (2020). Sustainable transport: An efficient transportation network—Case study. Sustainability, 12(19), 8274. https://doi.org/10.3390/su12198274
  • Ovdiienko, O., Hryhorak, M., Marchuk, V., & Bugayko, D. (2021). An assessment of the aviation industry’s impact on air pollution from its emissions: Worldwide and the Ukraine. Environmental & Socio-economic Studies, 9(2), 1-10. https://doi.org/10.2478/environ-2021-0006
  • Park, J. Y., Perumal, S. V., Sanyal, S., Ah Nguyen, B., Ray, S., Krishnan, R., & Thangam, D. (2022). Sustainable marketing strategies as an essential tool of business. American Journal of Economics and Sociology, 81(2), 359-379. https://doi.org/10.1111/ajes.12459
  • Perera, C., & Hewege, C. (2018). Climate change risk perceptions among green conscious young consumers: implications for green commodity marketing. Journal of Consumer Marketing, 35(7), 754-766. https://doi.org/10.1108/JCM-01-2018-2537
  • Priti, C. (2021). Green Marketing: An Evolving Phenomenon. International Journal on Recent Trends in Business and Tourism, 5(2), 25-31. https://doi.org/10.31674/ijrtbt.2021.v05i02.005
  • Renukappa, S., Akintoye, A., Egbu, C., & Goulding, J. S. (2013). Carbon emission reduction strategies in the UK industrial sectors: an empirical study. International Journal of Climate Change Strategies and Management, 5(3), 304-323. https://doi.org/10.1108/IJCCSM-02-2012-0010
  • Ruban, D. A., & Yashalova, N. N. (2020). Climate-friendly ethics prescribed by top world airlines: Empirical evidence. Climate, 8(10), 119. https://doi.org/10.3390/cli8100119
  • Simionescu, M., Albu, L., Szeles, M. R., & Bilan, Y. (2017). The impact of biofuels utilisation in transport on the sustainable development in the European Union. Technological and Economic Development of Economy, 23(4), 667-686. https://doi.org/10.3846/20294913.2017.1323318
  • Sopdie, E., Wolf, T., Spicer, S., Kennedy, S., Errecaborde, K. M., Colombo, B., & Travis, D. (2021). Ecosystem health education: teaching leadership through team-based assignments. Journal of Higher Education Theory and Practice, 21(6), 175-188. https://doi.org/10.33423/jhetp.v21i6.4385
  • Stamos, I., Mitsakis, E., & Grau, J. M. S. (2015). Roadmaps for adaptation measures of transportation to climate change. Transportation Research Record, 2532(1), 1-12. https://doi.org/10.3141/2532-01
  • Taoketao, E., Feng, T., Song, Y., & Nie, Y. (2018). Does sustainability-marketing strategy achieve payback profits? A signaling theory perspective. Corporate Social Responsibility and Environmental Management, 25(6), 1039-1049. https://doi.org/10.1002/csr.1518
  • Tyler, E., & Chivaka, R. (2011). The use of real options valuation methodology in enhancing the understanding of the impact of climate change on companies. Business Strategy and the Environment, 20(1), 55-70. https://doi.org/10.1002/bse.668
  • Urhan, B., Hoştut, S., Güdekli, İ. A., & Aydoğan, H. (2023). Climate change and marketing: A bibliometric analysis of research from 1992 to 2022. Environmental Science and Pollution Research, 30, 81550-81572. https://doi.org/10.1007/s11356-023-26071-9
  • Widyastuti, S. K., Said, M., Siswono, S., & Firmansyah, D. A. (2019). Customer trust through green corporate image, green marketing strategy, and social responsibility: A case study. European Research Studies Journal, 22(2), 83-99. https://doi.org/10.35808/ersj/1427
  • Yadav, A., & Sharma, U. (2020). Green marketing – A theoretical study of opportunities and threats in the context of Indian market. Journal of Management Research and Analysis, 7(3), 122-126. https://doi.org/10.18231/j.jmra.2020.028
  • Zhang, C., Hui, X., Lin, Y., & Sung, C. (2016). Recent development in studies of alternative jet fuel combustion: Progress, challenges, and opportunities. Renewable and Sustainable Energy Reviews, 54, 120-138. https://doi.org/10.1016/j.rser.2015.09.056
  • Zhang, R., He, Q., Chen, L., Zhang, Y., Qu, H., Smeltzer, C., & Burrows, J. P. (2017). Enhanced trans-Himalaya pollution transport to the Tibetan plateau by cut-off low systems. Atmospheric Chemistry and Physics, 17(4), 3083-3095. https://doi.org/10.5194/acp-17-3083-2017
There are 52 citations in total.

Details

Primary Language English
Subjects Transportation, Logistics and Supply Chains (Other)
Journal Section Research Article
Authors

Elif Koç 0000-0002-0235-086X

Early Pub Date December 25, 2023
Publication Date December 31, 2023
Submission Date October 14, 2023
Acceptance Date November 4, 2023
Published in Issue Year 2023 Volume: 12 Issue: 4

Cite

APA Koç, E. (2023). Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies. Marine Science and Technology Bulletin, 12(4), 459-472. https://doi.org/10.33714/masteb.1375842
AMA Koç E. Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies. Mar. Sci. Tech. Bull. December 2023;12(4):459-472. doi:10.33714/masteb.1375842
Chicago Koç, Elif. “Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies”. Marine Science and Technology Bulletin 12, no. 4 (December 2023): 459-72. https://doi.org/10.33714/masteb.1375842.
EndNote Koç E (December 1, 2023) Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies. Marine Science and Technology Bulletin 12 4 459–472.
IEEE E. Koç, “Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies”, Mar. Sci. Tech. Bull., vol. 12, no. 4, pp. 459–472, 2023, doi: 10.33714/masteb.1375842.
ISNAD Koç, Elif. “Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies”. Marine Science and Technology Bulletin 12/4 (December 2023), 459-472. https://doi.org/10.33714/masteb.1375842.
JAMA Koç E. Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies. Mar. Sci. Tech. Bull. 2023;12:459–472.
MLA Koç, Elif. “Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies”. Marine Science and Technology Bulletin, vol. 12, no. 4, 2023, pp. 459-72, doi:10.33714/masteb.1375842.
Vancouver Koç E. Green Marketing Strategies and Climate Change Awareness in Sustainable Transportation: The Case of Airline Companies. Mar. Sci. Tech. Bull. 2023;12(4):459-72.

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