“Marmara Business Review (MBR)” is an international peer-reviewed and open-access academic journal which is issued by the Faculty of Business and Administration, Marmara University. The journal is published semiannually (February and August) in both online and print version. The aim of MBR is to provide a platform for the researchers, academicians, professionals, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies, literature reviews. MBR welcomes and acknowledges high quality theoretical and empirical original research papers, case studies, review papers, literature reviews, conceptual framework, analytical and simulation models, technical note and book reviews from researchers, academicians, professional, practitioners and students from all over the world. Papers in English, German and Turkish can be accepted.