21st Century Design Trends and Directions in Graphic Design

Year 2024, , 8 - 29, 30.06.2024

Sefa Ersan Kaya

https://doi.org/10.46641/medeniyetsanat.1440476

Abstract

The field of graphic design has undergone significant changes in recent years due to technological advancements, cultural shifts, and evolving communication methods. The rise of mobile devices, the internet, and social media has transformed graphic design's language and audience. As a result, these changes have impacted the fundamental principles of design. The multi-layered structure of graphic design has enabled access through various screen surfaces and demographics, leading to the concept of human-computer interaction. This has reshaped the future of graphic design. This study examines the trends and orientations of graphic design in the 21st century, including simplicity and functionality, mobile adaptation/responsive design, kinetic typography, and the integration of VR/AR applications into graphic design. The interdisciplinary nature of this field is explored, providing an overview of design approaches with alternative analysis and creation patterns. The study aims to provide a formal perspective on the integration of graphic design in various fields and their logical relationships. It emphasizes the importance of effective design practices and developing industry-specific graphic forms as crucial areas for future research and innovation in graphic design.

Keywords

Graphic Design, Typography, Kinetic Typography, Digitalization, Responsive Design

Grafik Tasarımda 21. Yüzyıl Tasarım Trendleri ve Yönelimleri

Abstract

Grafik tasarım, teknolojik gelişmeler, kültürel değişimler ve iletişim yöntemlerinin evrimi bağlamında anlatım olanakları ve ifade biçimlerinde değişimler yaşamıştır. Mobil cihazlar, internet, sosyal medya gibi faktörler grafik tasarımın dilini ve kitlesini değiştirmiştir. Teknolojik evrim ve iletişim gereklilikleri, tasarımın temel ilkeleri üzerinde etkili olmuştur. Grafik tasarımın çok katmanlı yapısı, farklı ekran yüzeyleri ve farklı demografik yapı olanaklarıyla erişimi kolaylaştırmıştır. Erişimin kolaylaşması insan-bilgisayar kavramını ortaya çıkarmıştır. Bu tanımlama ile grafik tasarımın geleceği yeniden şekillenmiştir. Bu çalışma kapsamında grafik tasarımın 21. yüzyıl trend ve yönelimlerindeki konular; sadelik ve işlevsellik, mobil uyum/duyarlı tasarım, kinetik tipografi ve VR/AR uygulamalarının grafik tasarıma olan entegrasyonu olarak ele alınmıştır. Bu disiplinler arası alan entegrasyonunda tasarım yaklaşımlarına alternatif çözümleme ve yaratım desenleriyle bir bakış sunulmuştur. Çalışmanın amacı, grafik tasarımın farklı alanlara entegrasyonu ve mantıksal ilişkilerine dair biçimsel bir bakışı ortaya koymaktır. Etkili tasarım uygulamalarına duyulan ihtiyaç ve sektöre özgü grafik formların geliştirilmesi, grafik tasarımda gelecekteki araştırma ve yenilikler için önemli alanlar olarak vurgulanmaktadır.

Keywords

Grafik Tasarım, Tipografi, Kinetik Tipografi, Dijitalleşme, Duyarlı Tasarım

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