Research Article

Beauty and the Tumblebeast: Tumblr, Self-Portraits, and Depictions of Masculinity

Number: 12 October 15, 2019
  • Nicholas Alexander Hayes
EN TR

Beauty and the Tumblebeast: Tumblr, Self-Portraits, and Depictions of Masculinity

Abstract

184 self-portraits of straight men posted on 11 Tumblr blogs were examined in this qualitative content analysis. The contents of images and the associated texts from the blogs were analyzed for depictions of masculinity. Straight men are caught between the urge to attract attention (to be gazed at) and to align their presentation of masculinity with the hegemonic norm. In particular, this content analysis examines strategies that straight male Tumblr bloggers use to align their online gender performances to the norm by engaging in strategies of active resistance to the feminine and ironic homoerotic posturing.

Keywords

References

  1. Hayes, N.A (2019). “Beauty and the Tumblebeast: Tumblr, Self-Portraits, and Depictions of Masculinity”, Masculinities: A Journal of Culture and Society, 12, 60-81

Details

Primary Language

English

Subjects

Sociology

Journal Section

Research Article

Authors

Nicholas Alexander Hayes This is me
United States

Publication Date

October 15, 2019

Submission Date

January 6, 2019

Acceptance Date

October 1, 2019

Published in Issue

Year 2019 Number: 12

APA
Hayes, N. A. (2019). Beauty and the Tumblebeast: Tumblr, Self-Portraits, and Depictions of Masculinity. Masculinities: A Journal of Identity and Culture, 12, 60-81. https://izlik.org/JA78JL86JY