YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA

Yasemin Doğu Yıldıran; Şakir Erdem

doi:10.14780/muiibd.1381666

YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA

Abstract

Günümüzde yapay zeka kullanan sistemlerin yaygınlaşması ve daha fazla kullanıcının günlük yaşantısında farklı alanlarda yer bulmasıyla tüketici davranışları üzerinde etkileri artmaktadır. Dijital kullanıcılar, daha fazla kontrol sahibi olduğu ve ihtiyaç duyduğu bilgiye hızlı ulaştığı sistemleri tercih etmektedir. Bu da sorunsuz etkileşim ve kişiselleştirme olanağı sunan chatbotların kullanımını arttırmıştır. Bu bağlamda bu araştırma çalışmasının asıl amacı; kavramsal açıdan Kişilerarası Davranış Teorisi ve E-S-QUAL ölçeğine dayanarak kullanıcıların chatbot kullanım niyeti ve alışkanlıklarını incelemek, onlarda kullanım davranışı oluşup oluşmadığını gözlemlemek ve kullanım niyeti oluşturan etmenleri ortaya koymaktır. Araştırma örneği için Türkiye’de çok kullanılan, yapay zeka tabanlı chatbot hizmeti sunan, bir e-ticaret platformundan alışveriş yapmış kullanıcılara erişilerek çevrimiçi anket yapılmış ve toplanan 319 geçerli anket analize dahil edilmiştir. Yapılan analizlerin sonucunda “Göreceli Avantaj” faktörünün “Kullanım Niyet”ini, “Kullanım Niyeti” ve “Alışkanlık” faktörlerinin “Davranış”ı etkilediği görülmüş ayrıca aracılık analizlerinde de ilişki tespit edilmiştir.

Keywords

Supporting Institution

Marmara Üniversitesi

Ethical Statement

Bu çalışmanın, özgün bir çalışma olduğunu; çalışmanın hazırlık, veri toplama, analiz ve bilgilerin sunumu olmak üzere tüm aşamalarından bilimsel etik ilke ve kurallarına uygun davrandığımı; bu çalışma kapsamında elde edilmeyen tüm veri ve bilgiler için kaynak gösterdiğimi ve bu kaynaklara kaynakçada yer verdiğimi etik görev ve sorumluluklara riayet ettiğimi beyan ederim.

Thanks

Çalışma boyunca her daim yanımda olan değerli hocalarım Prof. Dr. Şakir Erdem ve Prof. Dr. Beril Durmuş'a teşekkür ve saygılarımla...

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Details

Primary Language

Turkish

Subjects

Business Systems in Context (Other)

Journal Section

Research Article

Authors

Yasemin Doğu Yıldıran ^*
0000-0001-8499-8290
Türkiye

Şakir Erdem
0000-0003-2145-3060
Türkiye

Early Pub Date

February 19, 2024

Publication Date

June 27, 2024

Submission Date

October 27, 2023

Acceptance Date

November 25, 2023

Published in Issue

Year 2024 Volume: 46 Number: 1

DOI

https://doi.org/10.14780/muiibd.1381666

IZ

https://izlik.org/JA96ZP29SB

Cite

RIS / Bibtex

APA

Doğu Yıldıran, Y., & Erdem, Ş. (2024). YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 46(1), 20-43. https://doi.org/10.14780/muiibd.1381666

AMA

1.Doğu Yıldıran Y, Erdem Ş. YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2024;46(1):20-43. doi:10.14780/muiibd.1381666

Chicago

Doğu Yıldıran, Yasemin, and Şakir Erdem. 2024. “YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi 46 (1): 20-43. https://doi.org/10.14780/muiibd.1381666.

EndNote

Doğu Yıldıran Y, Erdem Ş (June 1, 2024) YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 46 1 20–43.

IEEE

[1]Y. Doğu Yıldıran and Ş. Erdem, “YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA”, Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol. 46, no. 1, pp. 20–43, June 2024, doi: 10.14780/muiibd.1381666.

ISNAD

Doğu Yıldıran, Yasemin - Erdem, Şakir. “YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 46/1 (June 1, 2024): 20-43. https://doi.org/10.14780/muiibd.1381666.

JAMA

1.Doğu Yıldıran Y, Erdem Ş. YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2024;46:20–43.

MLA

Doğu Yıldıran, Yasemin, and Şakir Erdem. “YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, vol. 46, no. 1, June 2024, pp. 20-43, doi:10.14780/muiibd.1381666.

Vancouver

1.Yasemin Doğu Yıldıran, Şakir Erdem. YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2024 Jun. 1;46(1):20-43. doi:10.14780/muiibd.1381666

YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA

YAPAY ZEKA TABANLI CHATBOT HİZMETİNİN KULLANICI ALIŞKANLIK VE DAVRANIŞLARI ÜZERİNE ETKİLERİ VE BİR UYGULAMA

Abstract

Keywords

Supporting Institution

Ethical Statement

Thanks

References

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