FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ

Taner Öz; Arzu Özsözgün Çalışkan; Selim Aren; Hatice Nayman Hamamcı

doi:10.14780/muiibd.1525916

FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ

Abstract

Bu çalışmanın temel amacı, algılanan fayda, algılanan kullanım kolaylığı ve kullanıma yönelik tutumun finansal robo-danışmanları benimseme niyeti üzerindeki etkisini sosyal etki ve güven aracılığıyla incelemektir. Bu kapsamda çalışmada iki farklı model geliştirilmiştir. Türkiye’de gerçekleştirilen araştırmada veriler çevrim içi anket yöntemiyle toplanmıştır. Araştırmanın örneklem yöntemi olarak kolayda örnekleme seçilmiştir. Araştırma bulguları SPSS 25 ve AMOS 21 programları kullanılarak analiz edilmiştir. Çalışmanın verilerinin analiz edilmesinde, tanımlayıcı istatistik analizleri, korelasyon analizi, tek yönlü ANOVA, doğrulayıcı faktör analizi ve yapısal eşitlik modellemesi kullanılmıştır. Sonuçlar, doğrudan etkiler söz konusu olduğunda algılanan fayda, algılanan kullanım kolaylığı ve kullanıma yönelik tutumun hem sosyal etkiyle hem de güvenle anlamlı sonuçlar verdiğini ve bunların da finansal robo-danışmanları benimseme niyeti üzerinde doğrudan etkisinin olduğunu göstermiştir. Dolaylı etkiler söz konusu olduğunda ise algılanan faydanın güven aracılığıyla benimseme niyeti üzerindeki etkisinin anlamsız olduğu ancak kalan tüm hipotezlerin anlamlı olduğu sonucuna varılmıştır.

Keywords

References

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Details

Primary Language

Turkish

Subjects

Business Administration

Journal Section

Research Article

Authors

Taner Öz
0009-0000-3693-2043
Türkiye

Arzu Özsözgün Çalışkan ^*
0000-0001-6209-4952
Türkiye

Selim Aren
0000-0003-1841-0270
Türkiye

Hatice Nayman Hamamcı
0000-0002-3044-3836
Türkiye

Publication Date

December 31, 2024

Submission Date

July 31, 2024

Acceptance Date

October 23, 2024

Published in Issue

Year 2024 Volume: 46 Number: 3

DOI

https://doi.org/10.14780/muiibd.1525916

IZ

https://izlik.org/JA35FF54NF

Cite

RIS / Bibtex

APA

Öz, T., Özsözgün Çalışkan, A., Aren, S., & Nayman Hamamcı, H. (2024). FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 46(3), 668-691. https://doi.org/10.14780/muiibd.1525916

AMA

1.Öz T, Özsözgün Çalışkan A, Aren S, Nayman Hamamcı H. FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2024;46(3):668-691. doi:10.14780/muiibd.1525916

Chicago

Öz, Taner, Arzu Özsözgün Çalışkan, Selim Aren, and Hatice Nayman Hamamcı. 2024. “FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi 46 (3): 668-91. https://doi.org/10.14780/muiibd.1525916.

EndNote

Öz T, Özsözgün Çalışkan A, Aren S, Nayman Hamamcı H (December 1, 2024) FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 46 3 668–691.

IEEE

[1]T. Öz, A. Özsözgün Çalışkan, S. Aren, and H. Nayman Hamamcı, “FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ”, Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol. 46, no. 3, pp. 668–691, Dec. 2024, doi: 10.14780/muiibd.1525916.

ISNAD

Öz, Taner - Özsözgün Çalışkan, Arzu - Aren, Selim - Nayman Hamamcı, Hatice. “FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 46/3 (December 1, 2024): 668-691. https://doi.org/10.14780/muiibd.1525916.

JAMA

1.Öz T, Özsözgün Çalışkan A, Aren S, Nayman Hamamcı H. FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2024;46:668–691.

MLA

Öz, Taner, et al. “FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, vol. 46, no. 3, Dec. 2024, pp. 668-91, doi:10.14780/muiibd.1525916.

Vancouver

1.Taner Öz, Arzu Özsözgün Çalışkan, Selim Aren, Hatice Nayman Hamamcı. FİNANSAL ROBO-DANIŞMANLARIN BENİMSENME NİYETİ ÜZERİNDE SOSYAL ETKİ VE GÜVENİN ARACILIK ETKİSİ. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2024 Dec. 1;46(3):668-91. doi:10.14780/muiibd.1525916