GÖSTERİŞÇİ ÜRETİM YOLUYLA STATÜ ARAYIŞI: KAVRAMSAL BİR ÇERÇEVE

Abstract

Bu çalışmada, işletme alanı için yeni bir kavram olan gösterişçi üretimin teorik temelleri, kapsamı ve ekonomik örnekleri incelenmiştir. Çalışma gösteriş ve gösterişçi tüketim kavramlarını aydınlatarak, gösterişçi üretimi anlamak için ayrıntılı bir teorik çerçeve sunmaktadır. Araştırmada gösteriş, sınıf ve statü arasındaki etkileşim; özellikle gösterişçi üretimin temel unsuru olan çalışmanın kutsallaştırılmasına odaklanarak incelenmiştir. Ayrıca, üst ekonomik sınıfların gösterişçi tüketime benzer bir şekilde gösterişçi üretimi nasıl kullandıkları vurgulanmış, ürünlerin, hizmetlerin ve bedenin gösterişçi (yeniden) üretimine dikkat çekilmiştir. Bu kapsamlı analiz, sadece gösterişçi üretim üzerine teorik tartışmaları ilerletmekle kalmamakta, aynı zamanda kavramın çeşitli boyutları ve etkileri üzerine gelecekteki araştırmalar için bir temel oluşturmaktadır.

Keywords

• Gösterişçi Üretim
• Statü Arayışı
• Sınıf
• Bedenin Yeniden Üretimi
• Çalışmanın Kutsanması

STATUS SEEKING THROUGH CONSPICUOUS PRODUCTION: A CONCEPTUAL FRAMEWORK

Abstract

This study establishes the theoretical foundations, scope, and economic examples of conspicuous production, introducing this novel concept into business studies. By elucidating the concepts of conspicuousness and conspicuous consumption, it provides a detailed theoretical framework for understanding conspicuous production. The research explores the interplay between conspicuousness, class, and status, with a particular focus on the sanctification of work as a pivotal element of conspicuous production. Additionally, it highlights how the upper economic classes leverage conspicuous production in a manner akin to conspicuous consumption, emphasizing the ostentatious (re)production of products, services, and the body. This comprehensive analysis not only advances the theoretical discourse on conspicuous production but also lays a robust foundation for future research into its diverse dimensions and implications.

Keywords

• Conspicuous Production
• Status Seeking
• Class
• Body Reproduction
• Sanctification of Work

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