Research Article
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GENERATIONAL SHADES OF GREEN: HOW FUTURE ANXIETY SHAPES ENVIRONMENTAL AND FRUGAL CONSUMPTION?

Year 2025, Volume: 47 Issue: 2, 266 - 285, 18.08.2025

Sevi Baloğlu Sevinç , Sema Kurtuluş , Taşkın Dirsehan

https://doi.org/10.14780/muiibd.1606393

Abstract

The purpose of this study is examining the effect of future anxiety on environmental and frugal consumption behaviors in the context of X, Y and Z generations. A comprehensive empirical examination was conducted to assess the research model, encompassing a range of analytical methodologies which are exploratory and confirmatory factor analyses, structural equation modeling, and multigroup analysis. The study was conducted using a sample size of 990 valid surveys. The results show that the future anxiety variable is conceptualized as consisting of two different factors: “future uncertainty anxiety- the anxiety associated with the uncertainty of one's future” and “self-proving anxiety - the anxiety that the individual will not be able to gain respectability and achieve certain goals in life, particularly in the later stages of their life”. Moreover, it was found that future uncertainty anxiety had a moderate positive effect on environmental and frugal consumption behaviors, whereas self-proving anxiety had a moderate negative effect. As a result of multi-group analysis, the structural relationships change in the context of generations.

Keywords

Future Anxiety Environmental Consumption Behavior Frugal Consumption Behavior Generations Multi Group Analysis

Ethical Statement

We declare that all processes of the study are in accordance with research and publication ethics and that we will follow ethical rules and scientific citation principles.

Supporting Institution

This study was funded by Scientific Research Projects Coordination Unit of Istanbul University (Project number 33446) for the PhD thesis “A research on the investigation of the effect of the future anxiety on proenvironmental and technological consumption in terms of generations X, Y, Z”.

Project Number

33446

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  • Zaleski, Z. (1996). Future Anxiety: Concept, Measurement, and Preliminary Research. Personality and Individual Differences, 21(2), pp. 165-174.
  • Zaleski, Z., Sobol-Kwapińska, M., Przepiorka, A., & Meisner, M. (2019). Development and validation of the Dark Future Scale. Time & Society, 28(1), pp. 107-123.
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YEŞİLİN KUŞAKLARARASI TONLARI: GELECEK KAYGISI ÇEVRECİ VE TUTUMLU TÜKETİMİ NASIL ŞEKİLLENDİRİYOR?

Year 2025, Volume: 47 Issue: 2, 266 - 285, 18.08.2025

Sevi Baloğlu Sevinç , Sema Kurtuluş , Taşkın Dirsehan

https://doi.org/10.14780/muiibd.1606393

Abstract

Bu çalışmanın amacı gelecek kaygısının çevreci ve tutumlu tüketim davranışları üzerindeki etkisini X, Y ve Z kuşakları bağlamında incelemektir. Araştırma modelini değerlendirmek için keşifsel ve doğrulayıcı faktör analizleri, yapısal denklem modellemesi ve çoklu grup analizi gibi bir dizi analitik metodolojiyi kapsayan kapsamlı bir ampirik inceleme yapılmıştır. Çalışma, 990 geçerli anketten oluşan bir örneklem büyüklüğü kullanılarak gerçekleştirilmiştir. Sonuçlar, gelecek kaygısı değişkeninin “gelecek belirsizliği kaygısı - bireyin geleceğinin belirsizliği ile ilişkili kaygısı” ve “kendini ispatlama kaygısı - bireyin özellikle hayatının ilerleyen dönemlerinde saygınlık kazanamayacağı ve hayatta belirli amaçları gerçekleştirememiş olacağıyla ilgili kaygısı” olmak üzere iki farklı faktörden oluşacak şekilde kavramsallaştırılabileceğini göstermektedir. Ayrıca, gelecek belirsizliği kaygısının çevreci ve tutumlu tüketim davranışlarını orta düzeyde olumlu yönde, kendini ispatlama kaygısının ise orta düzeyde olumsuz yönde etkilediği saptanmıştır. Çoklu grup analizleri sonucunda yapısal etkilerin kuşaklar bağlamında değiştiği görülmüştür.

Keywords

Gelecek Kaygısı Çevreci Tüketim Davranışı Tutumlu Tüketim Davranışı Kuşaklar Çoklu Grup Analizi

Project Number

33446

References

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  • Biswas, A., & Roy, M. (2015). Green products: an exploratory study on the consumer behaviour in emerging economies of the East. Journal of Cleaner Production, 87, pp. 463-468.
  • Bove, L., Nagpal, A., & Dorsett, A. (2009). Exploring the determinants of the frugal shopper. Journal of Retailing and Consumer Services, 16, pp. 291-297.
  • Burns, D. D. (2016). Panik Atakta (1. ed.). (R. Güneş, M. Şaşıoğlu, & A. Nur-Çelik, Trans.) İstanbul: Psikonet Yayınları.
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  • Chaudhary, R., & Bisai, S. (2018). Factors influencing green purchase behavior of millennials in India. Management of Environmental Quality, 29(5), pp. 798-812.
  • Chekima, B., Wafa, S., Igau, O., Chekima, S., & Sondoh Jr., S. (2016, January 20). Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? Journal of Cleaner Production, 112, pp. 3436-3450.
  • Chen, Y.‐S. (2011). Green organizational identity: Sources and consequence. Management Decision, 49(3), pp. 384-404
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  • Evers, U., Gruner, R. L., Sneddon, J., & Lee, J. A. (2018). Exploring materialism and frugality in determining product end‐use consumption behaviors. Psychology & Marketing, 35(12), pp. 948-956.
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There are 100 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Makaleler
Authors

Sevi Baloğlu Sevinç 0000-0001-8623-4251

Sema Kurtuluş 0000-0003-0195-9793

Taşkın Dirsehan 0000-0002-3599-0951

Project Number 33446
Publication Date August 18, 2025
Submission Date December 24, 2024
Acceptance Date March 27, 2025
Published in Issue Year 2025 Volume: 47 Issue: 2

Cite

APA Baloğlu Sevinç, S., Kurtuluş, S., & Dirsehan, T. (2025). GENERATIONAL SHADES OF GREEN: HOW FUTURE ANXIETY SHAPES ENVIRONMENTAL AND FRUGAL CONSUMPTION?. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 47(2), 266-285. https://doi.org/10.14780/muiibd.1606393
AMA Baloğlu Sevinç S, Kurtuluş S, Dirsehan T. GENERATIONAL SHADES OF GREEN: HOW FUTURE ANXIETY SHAPES ENVIRONMENTAL AND FRUGAL CONSUMPTION?. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. August 2025;47(2):266-285. doi:10.14780/muiibd.1606393
Chicago Baloğlu Sevinç, Sevi, Sema Kurtuluş, and Taşkın Dirsehan. “GENERATIONAL SHADES OF GREEN: HOW FUTURE ANXIETY SHAPES ENVIRONMENTAL AND FRUGAL CONSUMPTION?”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi 47, no. 2 (August 2025): 266-85. https://doi.org/10.14780/muiibd.1606393.
EndNote Baloğlu Sevinç S, Kurtuluş S, Dirsehan T (August 1, 2025) GENERATIONAL SHADES OF GREEN: HOW FUTURE ANXIETY SHAPES ENVIRONMENTAL AND FRUGAL CONSUMPTION?. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 47 2 266–285.
IEEE S. Baloğlu Sevinç, S. Kurtuluş, and T. Dirsehan, “GENERATIONAL SHADES OF GREEN: HOW FUTURE ANXIETY SHAPES ENVIRONMENTAL AND FRUGAL CONSUMPTION?”, Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol. 47, no. 2, pp. 266–285, 2025, doi: 10.14780/muiibd.1606393.
ISNAD Baloğlu Sevinç, Sevi et al. “GENERATIONAL SHADES OF GREEN: HOW FUTURE ANXIETY SHAPES ENVIRONMENTAL AND FRUGAL CONSUMPTION?”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 47/2 (August 2025), 266-285. https://doi.org/10.14780/muiibd.1606393.
JAMA Baloğlu Sevinç S, Kurtuluş S, Dirsehan T. GENERATIONAL SHADES OF GREEN: HOW FUTURE ANXIETY SHAPES ENVIRONMENTAL AND FRUGAL CONSUMPTION?. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2025;47:266–285.
MLA Baloğlu Sevinç, Sevi et al. “GENERATIONAL SHADES OF GREEN: HOW FUTURE ANXIETY SHAPES ENVIRONMENTAL AND FRUGAL CONSUMPTION?”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, vol. 47, no. 2, 2025, pp. 266-85, doi:10.14780/muiibd.1606393.
Vancouver Baloğlu Sevinç S, Kurtuluş S, Dirsehan T. GENERATIONAL SHADES OF GREEN: HOW FUTURE ANXIETY SHAPES ENVIRONMENTAL AND FRUGAL CONSUMPTION?. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2025;47(2):266-85.

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