BibTex RIS Cite

ULUSLARARASI KONAKLAMA İŞLETMELERİNİN MİSYON İFADESİ BİLEŞENLERİNİN İNCELENMESİ: İÇERİK ANALİZİ

Year 2016, Volume: 9 Issue: 3, 199 - 214, 28.07.2016

Oğuz Doğan , Nedim Yüzbaşıoğlu , Birsen Çevik

Abstract

İyi tasarlanmış bir misyon ifadesinin işletme stratejisinin oluşturulması, uygulanması ve değerlendirilmesinde önemli bir rol oynadığı bilinmektedir. Bir işletmenin stratejik kimliğini dış dünyaya açan en önemli yönetim araçlarından birisi olan misyon ifadelerine yönelik turizm sektöründe yeterli sayıda akademik çalışmanın bulunmadığı görülmektedir.  Gelişmekte olan ülkemizin ekonomisinde oldukça önemli bir yere sahip olan turizm sektöründe faaliyet gösteren uluslararası konaklama işletmelerinin, stratejik yönetimde önemi vurgulanan misyon ifadelerine verdikleri önemin incelenmesi bir gereklilik olarak karşımıza çıkmaktadır. Bu sebeple, araştırma bir taraftan konuyla ilgili literatürdeki eksikliğin giderilmesine katkı sağlamayı, diğer taraftan da  Türkiye’de faaliyet gösteren uluslararası zincir otellerin sahip oldukları misyon ifadelerinde yer alan bileşenlerin belirlenmesini amaçlamaktadır. Elde edilen bulgulara göre otellerin misyon ifadelerinde yaygın olarak yer verdikleri bileşenlerin; misafirler, ürün/hizmetler ve işletmenin büyümesi, gelişmesi ve karlılığı olduğu sonucuna ulaşılmıştır. Yine bulgulara göre misyon ifadelerinde en az yer verilen bileşenlerin; teknoloji, işletme felsefesi ve toplumsal imaj olduğu belirlenmiştir.

Anahtar Kelimeler: Misyon İfadesi, Uluslararası Zincir Otel,  İçerik Analizi, Türkiye

Keywords

Misyon İfadesi Uluslararası Zincir Otel İçerik Analizi Türk iye

References

  • Analoui, F. & Karami, A. (2002). CEOs and development of the meaningful mission mtatement. Corporate Governance, 2(3), 13-20.
  • Baetz, M.C. & Bart, C. (1996). Developing mission statements which work. Long Range Planning, 29(4), 526-533.
  • Bart, C. & Baetz, M. (1998). The relationship between mission statements and frm performance: an exploratory study. Journal of Management Studies, 35(6), 823-853.
  • Bart, C. & Hupfer, M. (2004).Mission statements in Canadian hospitals. Journal of Health Organization and Management, 18(2), 92-110.
  • Bart, C. (1997). Sex, lies, and mission statements. Business Horizons, 40(6), 9-18.
  • Bart, C. (2001). Exploring the Application of Mission Statements on the World Wide Web, Internet Research, 11(4):360-369.
  • Bartkus, B.R., Glassman, M. & McAfee, R.B. (2004). A comparison of the quality of European, Japanese and US mission statements: a content analysis. European Management Journal, 22(4), 393-401.
  • Bouchard, J. (2005). Seven ideas for revamping a corrections mission statement. Corrections Professional, 70(10), 1-2.
  • Calfee, D. (1993). Get your mission statement working. Management Review, 82, 54-57.
  • Campbell, A. (1993). The power of mission: aligning strategy and culture. Planning Review, 82, 54-57.
  • Campbell, A. & Yeung, S. (1991). Creating a sense of mission. Long Range Planning, 24(4), 10-20.
  • Campbell, D., Shrives, P. & Bohmbach-Saager, H. (2001). Voluntary disclosure of mission statements in corporate annual reports: signaling what and to whom?. Business and Society Review, 106(1), 65-87.
  • Collins, D. J., & Rukstad, M. G. (2008). Can you say what your strategy is?. Harvard Business Review, 86, 82-88.
  • Covey, S. (1992). Principle centered leadership. New York: Simon & Schuster.
  • Çuhadar, T. & Özmen, H.İ. (2008). Mission statement institutional family businesses: a content analysis. Retrieved March 10, 2015 (de indirildi) from the World Wide Web: http://epoka.edu.al/new/icme/Miss_stat_inst_family_bus_TC_IO.pdf
  • David, F. R. (1989). How companies define their mission. Long Range Planning, 30, 594604.
  • David, F. R. (2003). Its time to redraft your mission statement. Journal of Business Strategy, 24(1), 11-14.
  • Davies, S.W. & Glaister, K.W. (1997). Business school statements the bland leading the bland., Long Range Planning, 30(4), 594-604.
  • Foster, T. R. V. (1993). 101 great mission statements: how the world's leading companies run their businesses. London : Kogan Page Limited.
  • Fugazzotto, S. J. (2009). Mission statements, physical space and strategy in higher education. Innovative Higher Education, 34(5), 285-298.
  • Ireland, R.D. & Hitt, M.A. (1992). Mission statements: importance, challenge and recommendations for development. Business Horizons, 35(3), 34-42.
  • Karataş-Tandoğan, G. (2011). Uluslararası otel markalarının sosyal sorumluluk kampanyaları. Uluslararası Turizm İşletmeciliği, Edt: İge Pırnar, Ankara: Nobel Yayın Evi.
  • Kemp, S. & Dwyer, L. (2003). Mission statements of international airlines: a content analysis. Tourism Management, 24, 635-653.
  • Klemm, M., Sanderson, S. & Luffman, G. (1991). Mission statements: selling corporate values to employees. Long Range Planning, 24(3), 73-78.
  • Kotter, J. P. (1997). Leading by vision and strategy. Executive Excellence. 14(10), 15-16.
  • Köseoğlu, M. A., & Temel, E. K. (2008). Sektörlere göre misyon ifadelerinde kullanılan öğelerdeki farklılaşmalar: imkb şirketleri üzerine bir araştırma. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 9(2).
  • Krippendorff, K. (1980). Content analysis: an introduction to its methodology. California: Sage publications.
  • Leuthesser, L. & Kohli, C. (1997). Corporate identity: the role of mission statements, Business Horizons, 40(3), 59-66.
  • Leyland, S.S & F. Caruana, P.A (2011). How readable are mission statements? An exploratory study. Corporate Communications: An International Journal, 16(4), 282-292.
  • Neuman, W.L. (2012). Toplumsal araştırma yöntemleri: nicel ve nitel yaklaşımlar I-II. Cilt (5. Basım). İstanbul: Yayın Odası.
  • O’Gorman, C. & Doran, R. (1999). Mission statements in small and medium sized businesses. Journal of Small Business Management, 37(4), 59-66.
  • Orwig, B., & Zachary Finney, R. (2007). Analysis of the mission statements of AACSBaccredited schools. Competitiveness review: An International Business Journal, 17(4), 261-273.
  • Pearce, J. A. (1982). The company mission as a strategic tool., Sloan management review, 23(3), 15-24.
  • Pearce, J. A., & David, F. (1987). Corporate mission statements: the bottom line. The Academy of Management Executive, 1(2), 109-115.
  • Robertsen, V.A. (2000). A qualitative analysıs of the mission statements of the New Jersey public schools. Unpublished PhD Thesis, Seton Hall University.
  • Scandura, T.A., Gitlow, H., Yau, S.C. & Greengarten-Jackson, J. (1996). Mission statements in service and industrial corporations. International Journal of Quality Science, 1(1), 48-61.
  • Sheerer, J. L. (1998). Lessons in leadership. Healthcare Executive, 13(2), 12-17.
  • Smith, M., Heady, R., Carson, K. & Carson, P. (2001). Do missions accomplish their missions? An exploratory analysis of mission statement content and organizational longevity. The Journal of Applied Management and Entrepreneurship, 6(1), 75-96.
  • Sufi, T. & Lyons, H. (2003). Mission statements exposed. International Journal of Contemporary Hospitality Management, 15(5), 255-262.
  • Tavşancıl, E., & Aslan, E. (2001). İçerik analizi ve uygulama örnekleri. İstanbul: Epsilon Yayınları.
  • Tuhin, M.H. (2014). Content analysis of the banks’ mission statements: a study of Bangladeshi Listed banks. Journal of Management and Science, 4(1).
  • Varnson, S.S. (1997). Mission statement in decision making in doctoral-granting universities: viewfs of administrators and state governing board members. Unpublished Phd Thesis, University of North Dakota
  • Verma, H. (2009). Mission statements-a study of intent and influence. Journal of Services Research, 9(2), 153-72.
  • Wattananimitkul, W. (2002). An analysis of unıversity mission statements: a case study of two private unıversities in Thailand. Unpublished PhD Thesis, Oklahoma State University.
  • White, D.L. (2006). Mission statements and quality ımprovement: an assessment of the written quality ımprovement plans of the paramedic provider agencies in Los Angeles County, Unpublished Master Thesis, California State University.
  • Williams, L.S. (2008). The mission statements: a corporate reporting tool with a past, present and future. Journal of Business Communication, 45(2), 94-119.
  • Yurtseven, H. R. (2003). İşletmelerde misyon ifadesinin stratejik yönü: Türkiye’deki beş yıldızlı konaklama işletmeleri üzerine bir araştırma. 11. Ulusal Yönetim ve Organizasyon Kongresi’nde sunulan bildiri. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi, Afyon, Türkiye, 22-24 Mayıs.

Year 2016, Volume: 9 Issue: 3, 199 - 214, 28.07.2016

Oğuz Doğan , Nedim Yüzbaşıoğlu , Birsen Çevik

Abstract

References

  • Analoui, F. & Karami, A. (2002). CEOs and development of the meaningful mission mtatement. Corporate Governance, 2(3), 13-20.
  • Baetz, M.C. & Bart, C. (1996). Developing mission statements which work. Long Range Planning, 29(4), 526-533.
  • Bart, C. & Baetz, M. (1998). The relationship between mission statements and frm performance: an exploratory study. Journal of Management Studies, 35(6), 823-853.
  • Bart, C. & Hupfer, M. (2004).Mission statements in Canadian hospitals. Journal of Health Organization and Management, 18(2), 92-110.
  • Bart, C. (1997). Sex, lies, and mission statements. Business Horizons, 40(6), 9-18.
  • Bart, C. (2001). Exploring the Application of Mission Statements on the World Wide Web, Internet Research, 11(4):360-369.
  • Bartkus, B.R., Glassman, M. & McAfee, R.B. (2004). A comparison of the quality of European, Japanese and US mission statements: a content analysis. European Management Journal, 22(4), 393-401.
  • Bouchard, J. (2005). Seven ideas for revamping a corrections mission statement. Corrections Professional, 70(10), 1-2.
  • Calfee, D. (1993). Get your mission statement working. Management Review, 82, 54-57.
  • Campbell, A. (1993). The power of mission: aligning strategy and culture. Planning Review, 82, 54-57.
  • Campbell, A. & Yeung, S. (1991). Creating a sense of mission. Long Range Planning, 24(4), 10-20.
  • Campbell, D., Shrives, P. & Bohmbach-Saager, H. (2001). Voluntary disclosure of mission statements in corporate annual reports: signaling what and to whom?. Business and Society Review, 106(1), 65-87.
  • Collins, D. J., & Rukstad, M. G. (2008). Can you say what your strategy is?. Harvard Business Review, 86, 82-88.
  • Covey, S. (1992). Principle centered leadership. New York: Simon & Schuster.
  • Çuhadar, T. & Özmen, H.İ. (2008). Mission statement institutional family businesses: a content analysis. Retrieved March 10, 2015 (de indirildi) from the World Wide Web: http://epoka.edu.al/new/icme/Miss_stat_inst_family_bus_TC_IO.pdf
  • David, F. R. (1989). How companies define their mission. Long Range Planning, 30, 594604.
  • David, F. R. (2003). Its time to redraft your mission statement. Journal of Business Strategy, 24(1), 11-14.
  • Davies, S.W. & Glaister, K.W. (1997). Business school statements the bland leading the bland., Long Range Planning, 30(4), 594-604.
  • Foster, T. R. V. (1993). 101 great mission statements: how the world's leading companies run their businesses. London : Kogan Page Limited.
  • Fugazzotto, S. J. (2009). Mission statements, physical space and strategy in higher education. Innovative Higher Education, 34(5), 285-298.
  • Ireland, R.D. & Hitt, M.A. (1992). Mission statements: importance, challenge and recommendations for development. Business Horizons, 35(3), 34-42.
  • Karataş-Tandoğan, G. (2011). Uluslararası otel markalarının sosyal sorumluluk kampanyaları. Uluslararası Turizm İşletmeciliği, Edt: İge Pırnar, Ankara: Nobel Yayın Evi.
  • Kemp, S. & Dwyer, L. (2003). Mission statements of international airlines: a content analysis. Tourism Management, 24, 635-653.
  • Klemm, M., Sanderson, S. & Luffman, G. (1991). Mission statements: selling corporate values to employees. Long Range Planning, 24(3), 73-78.
  • Kotter, J. P. (1997). Leading by vision and strategy. Executive Excellence. 14(10), 15-16.
  • Köseoğlu, M. A., & Temel, E. K. (2008). Sektörlere göre misyon ifadelerinde kullanılan öğelerdeki farklılaşmalar: imkb şirketleri üzerine bir araştırma. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 9(2).
  • Krippendorff, K. (1980). Content analysis: an introduction to its methodology. California: Sage publications.
  • Leuthesser, L. & Kohli, C. (1997). Corporate identity: the role of mission statements, Business Horizons, 40(3), 59-66.
  • Leyland, S.S & F. Caruana, P.A (2011). How readable are mission statements? An exploratory study. Corporate Communications: An International Journal, 16(4), 282-292.
  • Neuman, W.L. (2012). Toplumsal araştırma yöntemleri: nicel ve nitel yaklaşımlar I-II. Cilt (5. Basım). İstanbul: Yayın Odası.
  • O’Gorman, C. & Doran, R. (1999). Mission statements in small and medium sized businesses. Journal of Small Business Management, 37(4), 59-66.
  • Orwig, B., & Zachary Finney, R. (2007). Analysis of the mission statements of AACSBaccredited schools. Competitiveness review: An International Business Journal, 17(4), 261-273.
  • Pearce, J. A. (1982). The company mission as a strategic tool., Sloan management review, 23(3), 15-24.
  • Pearce, J. A., & David, F. (1987). Corporate mission statements: the bottom line. The Academy of Management Executive, 1(2), 109-115.
  • Robertsen, V.A. (2000). A qualitative analysıs of the mission statements of the New Jersey public schools. Unpublished PhD Thesis, Seton Hall University.
  • Scandura, T.A., Gitlow, H., Yau, S.C. & Greengarten-Jackson, J. (1996). Mission statements in service and industrial corporations. International Journal of Quality Science, 1(1), 48-61.
  • Sheerer, J. L. (1998). Lessons in leadership. Healthcare Executive, 13(2), 12-17.
  • Smith, M., Heady, R., Carson, K. & Carson, P. (2001). Do missions accomplish their missions? An exploratory analysis of mission statement content and organizational longevity. The Journal of Applied Management and Entrepreneurship, 6(1), 75-96.
  • Sufi, T. & Lyons, H. (2003). Mission statements exposed. International Journal of Contemporary Hospitality Management, 15(5), 255-262.
  • Tavşancıl, E., & Aslan, E. (2001). İçerik analizi ve uygulama örnekleri. İstanbul: Epsilon Yayınları.
  • Tuhin, M.H. (2014). Content analysis of the banks’ mission statements: a study of Bangladeshi Listed banks. Journal of Management and Science, 4(1).
  • Varnson, S.S. (1997). Mission statement in decision making in doctoral-granting universities: viewfs of administrators and state governing board members. Unpublished Phd Thesis, University of North Dakota
  • Verma, H. (2009). Mission statements-a study of intent and influence. Journal of Services Research, 9(2), 153-72.
  • Wattananimitkul, W. (2002). An analysis of unıversity mission statements: a case study of two private unıversities in Thailand. Unpublished PhD Thesis, Oklahoma State University.
  • White, D.L. (2006). Mission statements and quality ımprovement: an assessment of the written quality ımprovement plans of the paramedic provider agencies in Los Angeles County, Unpublished Master Thesis, California State University.
  • Williams, L.S. (2008). The mission statements: a corporate reporting tool with a past, present and future. Journal of Business Communication, 45(2), 94-119.
  • Yurtseven, H. R. (2003). İşletmelerde misyon ifadesinin stratejik yönü: Türkiye’deki beş yıldızlı konaklama işletmeleri üzerine bir araştırma. 11. Ulusal Yönetim ve Organizasyon Kongresi’nde sunulan bildiri. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi, Afyon, Türkiye, 22-24 Mayıs.
There are 47 citations in total.

Details

Journal Section Articles
Authors

Oğuz Doğan

Nedim Yüzbaşıoğlu

Birsen Çevik

Publication Date July 28, 2016
Published in Issue Year 2016 Volume: 9 Issue: 3

Cite

APA Doğan, O., Yüzbaşıoğlu, N., & Çevik, B. (2016). ULUSLARARASI KONAKLAMA İŞLETMELERİNİN MİSYON İFADESİ BİLEŞENLERİNİN İNCELENMESİ: İÇERİK ANALİZİ. Niğde Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 9(3), 199-214.
AMA Doğan O, Yüzbaşıoğlu N, Çevik B. ULUSLARARASI KONAKLAMA İŞLETMELERİNİN MİSYON İFADESİ BİLEŞENLERİNİN İNCELENMESİ: İÇERİK ANALİZİ. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. July 2016;9(3):199-214.
Chicago Doğan, Oğuz, Nedim Yüzbaşıoğlu, and Birsen Çevik. “ULUSLARARASI KONAKLAMA İŞLETMELERİNİN MİSYON İFADESİ BİLEŞENLERİNİN İNCELENMESİ: İÇERİK ANALİZİ”. Niğde Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi 9, no. 3 (July 2016): 199-214.
EndNote Doğan O, Yüzbaşıoğlu N, Çevik B (July 1, 2016) ULUSLARARASI KONAKLAMA İŞLETMELERİNİN MİSYON İFADESİ BİLEŞENLERİNİN İNCELENMESİ: İÇERİK ANALİZİ. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9 3 199–214.
IEEE O. Doğan, N. Yüzbaşıoğlu, and B. Çevik, “ULUSLARARASI KONAKLAMA İŞLETMELERİNİN MİSYON İFADESİ BİLEŞENLERİNİN İNCELENMESİ: İÇERİK ANALİZİ”, Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol. 9, no. 3, pp. 199–214, 2016.
ISNAD Doğan, Oğuz et al. “ULUSLARARASI KONAKLAMA İŞLETMELERİNİN MİSYON İFADESİ BİLEŞENLERİNİN İNCELENMESİ: İÇERİK ANALİZİ”. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9/3 (July 2016), 199-214.
JAMA Doğan O, Yüzbaşıoğlu N, Çevik B. ULUSLARARASI KONAKLAMA İŞLETMELERİNİN MİSYON İFADESİ BİLEŞENLERİNİN İNCELENMESİ: İÇERİK ANALİZİ. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2016;9:199–214.
MLA Doğan, Oğuz et al. “ULUSLARARASI KONAKLAMA İŞLETMELERİNİN MİSYON İFADESİ BİLEŞENLERİNİN İNCELENMESİ: İÇERİK ANALİZİ”. Niğde Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, vol. 9, no. 3, 2016, pp. 199-14.
Vancouver Doğan O, Yüzbaşıoğlu N, Çevik B. ULUSLARARASI KONAKLAMA İŞLETMELERİNİN MİSYON İFADESİ BİLEŞENLERİNİN İNCELENMESİ: İÇERİK ANALİZİ. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2016;9(3):199-214.
 Download Cover Image