KENTSEL ALANA GÖSTERGEBİLİMSEL YAKLAŞIM: ESKİŞEHİR TARİHİ ODUNPAZARI BÖLGESİ ÖRNEĞİ

Yıl 2023, Cilt: 11 Sayı: 2, 475 - 488, 31.12.2023

İrem Tekin Yücesoy

https://doi.org/10.52122/nisantasisbd.1347823

Öz

Görsel sembollerin ve tasarım öğelerinin kullanımıyla mimari, birçok soyut anlama ve bütünleşik iletişim öğelerine sahiptir ve paylaşılan değerler, bilimsel gelişmeler, ahlaki kurallar, dinler ve ekonomik durumlar gibi kültürel sistemlerle şekillenir. Şüphesiz küreselleşme ülkelerin birbirine benzemesine neden olmuş, bu da yerel kültürleri daha çekici hale getirmiştir. Bu durum yerel yönetimlerin ekonomik kalkınma için yeni bir kentsel kimlik oluşturmaya yönelmesine neden olmuştur. Bu çalışmada, Eskişehir Odunpazarı Bölgesindeki "Tarihi Odunpazarı Evleri Koruma ve Geliştirme” proje alanını, farklı kentsel imgelerin derin göstergelerini taşıyan bir yer olarak incelenmektedir. Tarihi alandaki yapıların yan anlamlarını belirlemek için göstergebilimsel yaklaşım kullanılmaktadır. Sonuçlar, yenilenen yapıların yan anlamları yüksek yapılar olduğunu göstermektedir. Bu tür yapılar orijinallerine göre daha fazla metafor içermektedir.

Anahtar Kelimeler

Eskişehir, Odunpazarı, görsel iletişim, yenileme projesi, göstergebilim

A SEMIOTIC APPROACH TO URBAN AREA: ODUNPAZARI HISTORICAL AREA CASE, ESKISEHİR

Öz

Through the use of visual symbols and design elements, architecture has many abstract meanings and integrated communicative elements. It relates to cultural systems such as shared values, scientific developments, moral codes, religions, and economic situations. Without a doubt, globalization has caused countries to resemble each other, and that makes local cultures more attractive. This has led to the tendency of local governments to create a new urban identity for economic development. This study examines the "Historic Odunpazari Houses Conservation and Development Project” area in Odunpazarı Locale, as a place with deep indicators of different urban images. The area is built on a hillside in the South of Eskisehir, Turkey, which symbolizes the Ottoman period's urban life. The semiotic approach is used to determine connotative meanings of buildings in historical area. Results show that renovated buildings are highly connotative structures. These kinds of buildings contain more metaphors than the original ones.

Anahtar Kelimeler

Eskişehir, Odunpazarı, visual communication, revitalizing project, semiotics, sign

Kaynakça

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