Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment
Abstract
Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) commerce on the Internet. Furthermore, deciding the best alternative B2C web site has multi-level and multi-factor features. To tackle this problem, a conceptual framework was proposed. Then, fuzzy sets aided Analytical Hierarchy Process and Similarity to Ideal Solution were used to solve this problem. This paper will help managers to find out the consumers’ expectations from a website while enhancing the capabilities of it.
Details
Primary Language
Turkish
Subjects
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Journal Section
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Authors
Publication Date
July 25, 2012
Submission Date
April 22, 2012
Acceptance Date
-
Published in Issue
Year 2012 Volume: 1 Number: 2
APA
Ağırgün, B. (2012). Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi, 1(2). https://izlik.org/JA89CC66NZ
AMA
1.Ağırgün B. Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. nufbed. 2012;1(2). https://izlik.org/JA89CC66NZ
Chicago
Ağırgün, Bekir. 2012. “Ranking B2C Web Sites With AHP and TOPSIS Under Fuzzy Environment”. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi 1 (2). https://izlik.org/JA89CC66NZ.
EndNote
Ağırgün B (July 1, 2012) Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi 1 2
IEEE
[1]B. Ağırgün, “Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment”, nufbed, vol. 1, no. 2, July 2012, [Online]. Available: https://izlik.org/JA89CC66NZ
ISNAD
Ağırgün, Bekir. “Ranking B2C Web Sites With AHP and TOPSIS Under Fuzzy Environment”. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi 1/2 (July 1, 2012). https://izlik.org/JA89CC66NZ.
JAMA
1.Ağırgün B. Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. nufbed. 2012;1. Available at https://izlik.org/JA89CC66NZ.
MLA
Ağırgün, Bekir. “Ranking B2C Web Sites With AHP and TOPSIS Under Fuzzy Environment”. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi, vol. 1, no. 2, July 2012, https://izlik.org/JA89CC66NZ.
Vancouver
1.Bekir Ağırgün. Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. nufbed [Internet]. 2012 Jul. 1;1(2). Available from: https://izlik.org/JA89CC66NZ