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Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment

Year 2012, Volume: 1 Issue: 2, 0 - 0, 25.07.2012

Bekir Ağırgün

Abstract

Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) commerce on the Internet. Furthermore, deciding the best alternative B2C web site has multi-level and multi-factor features. To tackle this problem, a conceptual framework was proposed. Then, fuzzy sets aided Analytical Hierarchy Process and Similarity to Ideal Solution were used to solve this problem. This paper will help managers to find out the consumers’ expectations from a website while enhancing the capabilities of it.

Year 2012, Volume: 1 Issue: 2, 0 - 0, 25.07.2012

Bekir Ağırgün

Abstract

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Journal Section Diğer Bölümler
Authors

Bekir Ağırgün

Publication Date July 25, 2012
Published in Issue Year 2012 Volume: 1 Issue: 2

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APA Ağırgün, B. (2012). Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi, 1(2).
AMA Ağırgün B. Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. nufbed. July 2012;1(2).
Chicago Ağırgün, Bekir. “Ranking B2C Web Sites With AHP and TOPSIS Under Fuzzy Environment”. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi 1, no. 2 (July 2012).
EndNote Ağırgün B (July 1, 2012) Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi 1 2
IEEE B. Ağırgün, “Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment”, nufbed, vol. 1, no. 2, 2012.
ISNAD Ağırgün, Bekir. “Ranking B2C Web Sites With AHP and TOPSIS Under Fuzzy Environment”. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi 1/2 (July 2012).
JAMA Ağırgün B. Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. nufbed. 2012;1.
MLA Ağırgün, Bekir. “Ranking B2C Web Sites With AHP and TOPSIS Under Fuzzy Environment”. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi, vol. 1, no. 2, 2012.
Vancouver Ağırgün B. Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. nufbed. 2012;1(2).
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