Abstract
Movie posters are the graphical design products to advertise the cinema movies. Movie posters must be attractive, must give information about the movie and persuade people to watch it. In this study the factors that affect the posters' likeability are primarily investigated, in addition to this whether the posters have an effect on the film choice or not is studied. For this purpose, a questionnaire has been designed for viewers who are waiting in front of the cinema halls. By this questionnaire the evaluation of the audiences about film posters are taken. Analysis results showed that there is not a significant relation between the likeability and the informativeness of movie posters. On the other hand, there is not only a significant relation between the likeability of the posters and the design features, but also a significant relation between the likeability and the stimulativeness level of the movie posters. The likeability level of the posters does have no significant impact on the movie choice.
Abstract
Film afi?leri sinema filmlerinin reklamyny yapmak için tasarlanmy? grafik tasarym ürünleridir. Film afi?lerinin film hakkynda bilgi vermesi, çekici olmasy ve filmi izlemeye ikna etmesi gerekmektedir. Bu çaly?mada öncelikle afi?in be?enilmesini etkileyen faktörler ve ikinci olarak afi?in film tercihi üzerinde etkisi olup olmady?y ara?tyrylmy?tyr. Bu amaçla sinema salonu önünde bekleyen izleyicilere yönelik bir anket hazyrlanmy?tyr. Bu anket vasytasyyla izleyicilerin film afi?leri hakkyndaki de?erlendirmeleri alynmy?tyr. Analiz sonuçlary göstermi?tir ki, film afi?inin be?enilmesi ile bilgilendiricili?i arasynda anlamly bir ili?ki yoktur. Bununla beraber afi?in be?enilmesi ile afi?in uyarycylyk düzeyi ve tasarym özellikleri arasynda anlamly bir ili?ki vardyr. Afi?in be?enilme seviyesi film tercihinde önemli bir etkiye sahip de?ildir.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Public Administration |
| Authors | |
| Publication Date | February 1, 2011 |
| Published in Issue | Year 2011 Volume: 6 Issue: 1 |