Abstract
Women's participation in salesforce and the increase in their number promoted the variety within the salesforce and enabled the subject of gender to be included among the current issues of sales management. In the sales management literature it is seen that studies related to gender reached mixed results, and this is also true for job satisfaction. In this study, through survey it was expected to ascertain whether the average satisfaction levels of saleswomen and salesmen are equal or not in terms of job satisfaction and its dimensions. Findings revealed that satisfaction levels of saleswomen and salesmen are equal in terms of general job satisfaction and its dimensions and they display similarity.
Abstract
Saty? gücüne kadynlaryn katylmasy ve sayylarynyn arty? göstermesi, saty? gücü içinde çe?itlili?i arttyrmy? ve cinsiyet konusunun saty? yönetiminin güncel konulary arasyna girmesini sa?lamy?tyr. Saty? yönetimi literatüründe, cinsiyetle ilgili çaly?malaryn karma sonuçlara ula?tyklary, bu durumun i? tatmini açysyndan da söz konusu oldu?u görülmektedir. Bu çaly?mada, gerçekle?tirilen anket çaly?masy ile kadyn ve erkek saty?çylaryn, i? tatmini ve i? tatmini boyutlary açysyndan ortalama tatmin düzeylerinin e?it olup olmady?y ve benzerlik ve/veya farklylyk gösterip göstermedikleri ortaya konmaya çaly?ylmy?tyr. Elde edilen bulgular, kadyn ve erkek saty?çylaryn, genel i? tatmini ve i? tatmini boyutlary açysyndan ortalama tatmin düzeylerinin e?it oldu?unu ve benzerlik gösterdi?ini açy?a çykarmy?tyr.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Finance |
| Authors | |
| Publication Date | February 1, 2011 |
| Published in Issue | Year 2011 Volume: 6 Issue: 1 |