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POLITICAL MARKETING AND A CASE STUDY: BARACK OBAMA

Year 2010, Volume: 5 Issue: 2, 92 - 107, 01.03.2010

Abstract

Politicians use marketing so as to be different than their political rivals, gain new voters, create party addiction by using the science of marketing.Using the political marketing mix elements in an awareble and efficient way will affect the voters and will be able to create party and leader addiction. Succesful political marketing activities of the parties will be an opportunity in terms of transfering and imposing the party programmes to voters, and finally providing a chance for forestalling the other political parties. In this paper the marketing activities and the campaign process of Barack Obama, the candidate of the Democrat Party and carrying out a succesful campaign to be the fourthy fourth president of the United States of America in the presidental elections held in November 4th, 2008, is discussed

POLYTYK PAZARLAMA VE ÖRNEK BYR OLAY YNCELEMESY: BARACK OBAMA

Year 2010, Volume: 5 Issue: 2, 92 - 107, 01.03.2010

Abstract

Politikacylar siyasi rakiplerinden daha farkly olmak, yeni seçmen kitlesini kazanmak, parti ba?ymlyly?y yaratmak için pazarlama biliminden yararlanarak, pazarlama karmasyny kullanmaktadyrlar. Siyasal pazarlama karma elemanlarynyn bilinçli ve etkin kullanylmasy, seçmenlerin oyunu etkileyip seçmende parti ve lider ba?ymlyly?y yaratabilecektir. Partilerin ba?aryly siyasal pazarlama faaliyetleri, parti programlaryny seçmenlere aktarma, kabul ettirme ve sonuçta di?er siyasi partilerin önüne geçme avantajy sa?lamada önemli bir fyrsat olacaktyr. Bu çaly?mada, 4 Kasym 2008'de Amerika Birle?ik Devletleri'nde yapylan ba?kanlyk seçimlerinde, Demokrat Parti'den aday olan ve ba?aryly bir kampanya uygulayarak, Amerika Birle?ik Devletleri'nin 44. Devlet Ba?kany olan Barack Obama'nyn, seçim sürecinde uygulady?y pazarlama faaliyetleri ve kampanya süreci incelenmektedir.

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Details

Primary Language Turkish
Journal Section Finance
Authors

Emel Gonenc Guler This is me

Elif Ülker This is me

Publication Date March 1, 2010
Published in Issue Year 2010 Volume: 5 Issue: 2

Cite

APA Guler, E. . G., & Ülker, E. (2010). POLYTYK PAZARLAMA VE ÖRNEK BYR OLAY YNCELEMESY: BARACK OBAMA. Social Sciences, 5(2), 92-107. https://doi.org/10.12739/10.12739
AMA Guler EG, Ülker E. POLYTYK PAZARLAMA VE ÖRNEK BYR OLAY YNCELEMESY: BARACK OBAMA. Social Sciences. March 2010;5(2):92-107. doi:10.12739/10.12739
Chicago Guler, Emel Gonenc, and Elif Ülker. “POLYTYK PAZARLAMA VE ÖRNEK BYR OLAY YNCELEMESY: BARACK OBAMA”. Social Sciences 5, no. 2 (March 2010): 92-107. https://doi.org/10.12739/10.12739.
EndNote Guler EG, Ülker E (March 1, 2010) POLYTYK PAZARLAMA VE ÖRNEK BYR OLAY YNCELEMESY: BARACK OBAMA. Social Sciences 5 2 92–107.
IEEE E. . G. Guler and E. Ülker, “POLYTYK PAZARLAMA VE ÖRNEK BYR OLAY YNCELEMESY: BARACK OBAMA”, Social Sciences, vol. 5, no. 2, pp. 92–107, 2010, doi: 10.12739/10.12739.
ISNAD Guler, Emel Gonenc - Ülker, Elif. “POLYTYK PAZARLAMA VE ÖRNEK BYR OLAY YNCELEMESY: BARACK OBAMA”. Social Sciences 5/2 (March 2010), 92-107. https://doi.org/10.12739/10.12739.
JAMA Guler EG, Ülker E. POLYTYK PAZARLAMA VE ÖRNEK BYR OLAY YNCELEMESY: BARACK OBAMA. Social Sciences. 2010;5:92–107.
MLA Guler, Emel Gonenc and Elif Ülker. “POLYTYK PAZARLAMA VE ÖRNEK BYR OLAY YNCELEMESY: BARACK OBAMA”. Social Sciences, vol. 5, no. 2, 2010, pp. 92-107, doi:10.12739/10.12739.
Vancouver Guler EG, Ülker E. POLYTYK PAZARLAMA VE ÖRNEK BYR OLAY YNCELEMESY: BARACK OBAMA. Social Sciences. 2010;5(2):92-107.