Çin gufeng (kadim üslup) pop şarkılarını çekici kılan nedir? Şarkı kalitesi ve duygusal rezonansın rolleri

Abstract

Çin gufeng (kadim üslup) pop şarkıları, geleneksel kültürel unsurları çağdaş popüler müzikle bütünleştirmekte ve nispeten istikrarlı bir dinleyici kitlesine sahip bulunmaktadır. Bununla birlikte, dinleyicilerin şarkı tercihlerini şekillendiren mekanizmalar sistematik ve ampirik bir bakış açısıyla henüz yeterince açıklığa kavuşturulmamıştır. Uyarıcı-Organizma-Tepki (S-O-R) kuramına dayanan bu çalışmada; şarkı sözü kalitesi, melodi kalitesi, aranjman kalitesi, ses prodüksiyonu kalitesi ve vokal performans kalitesi öncül değişkenler, duygusal rezonans aracı değişken ve şarkı beğenisi sonuç değişkeni olarak ele alınarak bir araştırma modeli geliştirilmiştir. Toplam 924 geçerli anketten elde edilen veriler kullanılarak önerilen hipotezler kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) yöntemiyle test edilmiştir. Ayrıca faktörlerin önem düzeyini, önem sıralamasının sağlamlığını ve modelin öngörüsel geçerliliğini incelemek amacıyla önem-performans haritası analizi (IPMA), göreli önem analizi (RIA) ve PLSpredict yöntemleri uygulanmıştır. Bulgular, beş şarkı bileşeninin tamamının hem duygusal rezonans hem de şarkı beğenisi üzerinde anlamlı ve olumlu etkilere sahip olduğunu göstermektedir. Duygusal rezonansın da şarkı beğenisini anlamlı ölçüde artırdığı ve tamamlayıcı nitelikte kısmi bir aracılık rolü üstlendiği belirlenmiştir. İleri analizler, şarkı beğenisini etkileyen en önemli faktörün duygusal rezonans olduğunu ortaya koymuştur. Optimize edilebilir şarkı bileşenleri arasında en kritik unsurun şarkı sözü kalitesi olduğu, bunu vokal performans kalitesinin izlediği tespit edilmiştir. PLSpredict sonuçları ayrıca modelin örneklem dışı tahmin açısından iyi düzeyde öngörüsel geçerliliğe sahip olduğunu göstermektedir. Bu çalışma, S-O-R kuramının müziğin benimsenmesine ilişkin araştırmalardaki uygulama alanını genişletmekte ve Çin gufeng pop şarkılarının yaratım ve prodüksiyon süreçlerinin optimize edilmesi için ampirik bir temel sunmaktadır.

Keywords

• Çin gufeng pop müziği
• duygusal rezonans
• şarkı beğenisi
• şarkı bileşenleri
• şarkı kalitesi
• Uyarıcı-Organizma-Tepki kuramı

What makes Chinese ancient-style pop songs appealing? The roles of song quality and emotional resonance

Abstract

Chinese ancient-style pop songs integrate traditional cultural elements with contemporary popular music, and have developed a relatively stable audience base, but the mechanisms underlying listeners’ song preferences remain insufficiently understood from a systematic empirical perspective. Based on Stimulus–Organism–Response (SOR) theory, this study builds a research model with lyric quality, melody quality, arrangement quality, audio production quality and vocal performance quality serve as antecedents, emotional resonance acts as a mediator, and song liking is treated as the outcome variable. Through 924 valid questionnaires, this study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses, and applies Importance–Performance Map Analysis (IMPA), Relative Importance Analysis (RIA), and a procedure for assessing out-of-sample predictive power (PLSpredict) to examine factor importance, ranking robustness, and predictive relevance. The results show that all five song components have a significant positive impact on emotional resonance and song liking. Emotional resonance also significantly improves song liking and plays a complementary partial mediating role. Further analysis shows that emotional resonance is the primary factor affecting song liking; among the components of songs that can be optimized, lyric quality is the most critical, followed by vocal performance quality. The PLSpredict results further demonstrate that the model has good out-of-sample predictive relevance. This study extends the application of SOR theory in the study of music acceptance, and provides an empirical basis for the creation and production optimization of Chinese ancient-style pop songs.

Keywords

• Chinese ancient-style pop songs
• emotional resonance
• song components
• song liking
• song quality
• Stimulus–Organism–Response (SOR) theory

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