TEKNOLOJİ KABUL MODELİ BAĞLAMINDA KADINLARIN E-SKUTER KULLANIM NİYETİNİN İNCELENMESİ: İSTANBUL İLİ ÖRNEĞİ

Year 2023, , 224 - 238, 31.03.2023

Esra Özmen

https://doi.org/10.26466/opusjsr.1248118

Abstract

İnsanların ihtiyaçlarını karşılama araçları gün geçtikçe değişmektedir. Örneğin ulaşım ihtiyacı günümüze kadar çeşitli taşıtlarla sağlanmış ve her zaman kullanıcı memnuniyeti göz önünde bulundurulmuştur. Fakat teknolojinin gelişmesi ve insan ihtiyaçlarının karşılanma biçiminin değişmesiyle birlikte üretilen ürünlerin tüketiciler tarafından kabul edilme ve kullanılma düzeyleri de değişim göstermiştir. Ulaşımın kolaylığını sağlamak için geliştirilen skuterler de bu değişimin bir parçası olarak görülebilir. Çalışma kapsamında kadın katılımcıların e-skuter teknolojisini ulaşım ihtiyaçlarını karşılamak için hangi düzeyde kullandıkları ve bu teknolojiyi hangi seviyede kabul ettikleri araştırılmıştır. Kadınların e-skuterleri benimsemesini etkileyen faktörler Teknoloji Kabul Modeli (TAM) bağlamında ele alınmıştır. Çalışma kapsamında algılanan güvenlik faktörünün e-skuter kullanımına dönük davranışsal niyet faktörüyle ilişkisi ölçülememiştir. Fakat sosyal etki, algılanan kullanım kolaylığı, algılanan fayda ve çevresel duyarlılık faktörleri ile davranışsal niyet arasında doğrudan ve dolaylı ilişkiler bulunmuştur. Çalışma sonucunda kadınların e-skuteri kullanmasında etki olan faktörler hakkında çıkarımlar yapılarak konuyla ilgili gelecek çalışmalara ve düzenlemelere dönük çeşitli önerilerde bulunulmuştur.

Keywords

Mikromobilite, e-Skuter, Teknoloji Kabul Modeli, Davranışsal Niyet

Supporting Institution

T.C. Çevre, Şehircilik ve İklim Değişikliği Bakanlığı - Ankara Hacı Bayram Veli Üniversitesi

Project Number

2022-590647

Examining Women’s Intention to Use E-Scooters with Technology Acceptance Model: Istanbul Case

Abstract

The means of meeting people's needs are changing day by day. For example, the need for transportation has been provided by various vehicles until today and user satisfaction has always been taken into account. However, with the development of technology and the change in the way of meeting human needs, the level of acceptance and use of products by consumers has also changed. Scooters developed to provide ease of transportation can also be seen as a part of this change. Within the scope of the study, it was investigated at what level female participants used e-scooter technology to meet their transportation needs and at what level they accepted this technology. The factors affecting women's adoption of e-scooters are discussed in the context of the Technology Acceptance Model (TAM). The relationship between the perceived security factor within the scope of the study and the behavioral intention to use the e-scooter could not be measured. However, there are direct and indirect relationships between social impact, perceived ease of use, perceived usefulness and environmental sensitivity, and behavioral intention. As a result, inferences were made regarding the factors affecting the use of e-scooter by women.

Keywords

Micromobility, e-Scooter, Technology Acceptance Model, Behavioral Intent

Project Number

2022-590647

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