Design Empathy on Digital Radio Platforms

Year 2022, Volume: 19 Issue: 48, 588 - 602, 05.08.2022

Mustafa Mayda

https://doi.org/10.26466/opusjsr.1099181

Abstract

Breakdowns experienced in the media field due to technology and digitalization highlight some concepts. Concepts such as speed, mobility, screen, connectivity and interaction are rapidly finding application in digital media environments. When viewed from this perspective, it is seen that many new media production areas with technology references have emerged. One of these new digital media production areas is digital radios. With the traditional radio broadcasting being replaced by digital over time, it has become much more efficient to broadcast radio in the virtual environment. From now on, radios are no longer a media tool that is listened to, but also a communication environment that can be watched and interacted with. Thanks to the web technology that transforms the radio into a watchable platform, it is seen that the radio reaches the listener and the audience through the screens. For this reason, it can be said that the area of influence of radio broadcasting has expanded and radio broadcasting has taken a much more active position in the media sector. In this study, the subject was discussed descriptively and a design analysis of popular digital radios was carried out through the sample. The popular digital radio platforms in the sample were evaluated through various categories and sub-categories in terms of design discipline, and it was tried to analyze how the platforms went into fiction with design. By applying the Design Empathy technique in the study, it has been tried to reveal how the design transforms these platforms technically and semantically. In addition, the development adventure of digital radio platforms was handled with a design perspective, and the point of radio broadcasting was tried to be examined.

Keywords

Digitalization, Digital Radio, Media Design, Design Empathy

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