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COMPARISON OF FASHION SHOPPING BEHAVIOR DUE TO THE DIFFERENT PERIODS OF THE SEASON: AN APPLICATION OF MULTINOMINAL LOGISTIC REGRESSION ANALYSIS

Year 2013, Volume: 9 Issue: 1, 38 - 57, 01.06.2013

Yrd.doç.dr. Figen Yıldırım Yrd.doç.dr. Özlem Deniz Başar

Abstract

The purpose of this study is to determine the impact of consumer self-confidence and personal shopping value dimensions on fashion purchase behavior involving retail practices and information sharing across demographic profiles by comparing with different shopping time period preferences through the season. In this paper, understanding of the shoppers’ reasons for the different shopping time periods of the season is important to synchronize the amount of purchase during the season. For this purpose, a questionnaire has been conducted to 258 respondents by convenience sampling which is checked by multinominal logistic regression. 

Keywords

fashion retailing hedonic/utilitarian value self-confidence season multinominal logistic regression

References

  • Bearden, William O., Hardesty David M. & Rose Randall L.(2001), “Consumer Self-Confidence:
  • Refinements in Conceptualization
  • and Measurement,” Journal of
  • Consumer Research, 28 (June),121- 134.
  • Borooah, V.,(2001), Logit and Probit: ordered and multinomial models, Sage Pub, London.
  • Byun S.E & Sternquist B.(2012) “Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability” Journal of Marketing Theory and Practice, 20(2), 223–234.
  • Cinjarevic M., Tatic K. & Petric S.(2011) “See it, like it, buy it” Economic Review, Journal of Economic Business, 9(1), 3-15.
  • Courty P. & Li H.(1999) “Timing of the seasonal sales” Journal of Business, 72(4), 545-572.
  • Goeman, J. & Le Cessie, S.(2006), “A Goodness-of-Fit Test for Logistic Regression”, Biometrics, 62 (4), 980-985.
  • Khare, A. & Rakesh S.(2010) “Predictors of fashion clothing involvement among Indian youth”
  • Journal of Targeting, Measurement and Analysis for
  • Marketing, 18 (3/4), 209–220.
  • Long, J. S.(1997), Regression models for categorical and limited dependent variables, Sage Pub., London.
  • Maimaran M. & Simonson I. (2011), “Multiple Routes to Self-Versus Other- Expression in Consumer Choice”, Journal of Marketing Research, XLVIII, 755-766.
  • Mala, A., Ravichandran, B., Raghavan, S.& Rajamhan, H. R.(2010), “Multinomial logistic regression model to assess the levels in trans, trans-muconic acid and inferential-risk age group among benzene-exposed group.”, Indian Journal of Occupational and Environmental Medicine,14 (2), 39-41.
  • Paridon T.(2006). “Extending and clarifying casual relationships in research involving personal shopping value, consumer self-confidence, and word of mouth communication”, Marketing Management Journal, 16(1), 32-43.
  • Penz, E. & Hogg, M.K. (2009). The role of mixed emotions in consumer behavior. European Journal of Marketing, 45(1/2), 104-132.
  • Roslow S., Li T. & Nicholls J.A.F(2000). “Impact of situational variables and demographic attributes in two seasons on purchase behavior”, European Journal of Marketing, 34(9/10), 1167-1180.
  • Schiffman L.G., Hansen H.& Kanuk L.L. (1991). Consumer Behavior, (4.ed.), Englewood Cliffs, Prentice Hall.
  • Sheth, J., Newman, B. & Gross, B.(1991). “Why we buy what we buy: a theory of consumption values”, Journal of Business Research, 22(1), 159-170.
  • Solomon, M.R., Bamossy, G., Askegaard S. & Hogg M.K.(2010). Consumer Behavior: A European Perspective,(Fourth edition), UK, PrenticeHall.
  • Soysal G.P. & Krishnamurthi L.(2012) “Demand Dynamics in the item scale. Journal of
  • Retailing, 77(2), 203-220.

MODA SATINALMA DAVRANIŞININ SEZONUN FARKLI DÖNEMLERİNE GÖRE KARŞILAŞTIRILMASI: MULTİNOMİNAL LOJİSTİK REGRESYON ANALİZİ UYGULAMASI

Year 2013, Volume: 9 Issue: 1, 38 - 57, 01.06.2013

Yrd.doç.dr. Figen Yıldırım Yrd.doç.dr. Özlem Deniz Başar

Abstract

Bu çalışmanın amacı; sezon boyunca moda ürünü satın almak için farklı dönemleri tercih eden tüketicilerin demografik özellikleri, perakende uygulamaları, bilgi paylaşımı düzeyine bağlı olarak bulunduğu sosyal ortamda kendine güven ve kişisel satınalma değeri boyutlarının moda satınalma davranışına etkisini saptamaktır. Tüketicilerin sezon içerisinde farklı zamanlarda satınalma kararı vermelerinin sebeplerini anlamak, sezon içerisindeki talep dalgalanmaları senkronize etmek için önemlidir. Bu sebepten ötürü, kolayda örnekleme yöntemi ile 258 katılımcıya anket uygulanmış ve toplanan veriler multinominal lojistik regresyon ile analiz edilmiştir. 

Keywords

moda perakendeciliği hedonik/fonksiyonel değer kendine güven sezon multinominal (çok terimli) lojistik regresyon

References

  • Bearden, William O., Hardesty David M. & Rose Randall L.(2001), “Consumer Self-Confidence:
  • Refinements in Conceptualization
  • and Measurement,” Journal of
  • Consumer Research, 28 (June),121- 134.
  • Borooah, V.,(2001), Logit and Probit: ordered and multinomial models, Sage Pub, London.
  • Byun S.E & Sternquist B.(2012) “Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability” Journal of Marketing Theory and Practice, 20(2), 223–234.
  • Cinjarevic M., Tatic K. & Petric S.(2011) “See it, like it, buy it” Economic Review, Journal of Economic Business, 9(1), 3-15.
  • Courty P. & Li H.(1999) “Timing of the seasonal sales” Journal of Business, 72(4), 545-572.
  • Goeman, J. & Le Cessie, S.(2006), “A Goodness-of-Fit Test for Logistic Regression”, Biometrics, 62 (4), 980-985.
  • Khare, A. & Rakesh S.(2010) “Predictors of fashion clothing involvement among Indian youth”
  • Journal of Targeting, Measurement and Analysis for
  • Marketing, 18 (3/4), 209–220.
  • Long, J. S.(1997), Regression models for categorical and limited dependent variables, Sage Pub., London.
  • Maimaran M. & Simonson I. (2011), “Multiple Routes to Self-Versus Other- Expression in Consumer Choice”, Journal of Marketing Research, XLVIII, 755-766.
  • Mala, A., Ravichandran, B., Raghavan, S.& Rajamhan, H. R.(2010), “Multinomial logistic regression model to assess the levels in trans, trans-muconic acid and inferential-risk age group among benzene-exposed group.”, Indian Journal of Occupational and Environmental Medicine,14 (2), 39-41.
  • Paridon T.(2006). “Extending and clarifying casual relationships in research involving personal shopping value, consumer self-confidence, and word of mouth communication”, Marketing Management Journal, 16(1), 32-43.
  • Penz, E. & Hogg, M.K. (2009). The role of mixed emotions in consumer behavior. European Journal of Marketing, 45(1/2), 104-132.
  • Roslow S., Li T. & Nicholls J.A.F(2000). “Impact of situational variables and demographic attributes in two seasons on purchase behavior”, European Journal of Marketing, 34(9/10), 1167-1180.
  • Schiffman L.G., Hansen H.& Kanuk L.L. (1991). Consumer Behavior, (4.ed.), Englewood Cliffs, Prentice Hall.
  • Sheth, J., Newman, B. & Gross, B.(1991). “Why we buy what we buy: a theory of consumption values”, Journal of Business Research, 22(1), 159-170.
  • Solomon, M.R., Bamossy, G., Askegaard S. & Hogg M.K.(2010). Consumer Behavior: A European Perspective,(Fourth edition), UK, PrenticeHall.
  • Soysal G.P. & Krishnamurthi L.(2012) “Demand Dynamics in the item scale. Journal of
  • Retailing, 77(2), 203-220.
There are 23 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Yrd.doç.dr. Figen Yıldırım This is me

Yrd.doç.dr. Özlem Deniz Başar This is me

Publication Date June 1, 2013
Published in Issue Year 2013 Volume: 9 Issue: 1

Cite

APA Yıldırım, Y. F., & Başar, Y. Ö. D. (2013). MODA SATINALMA DAVRANIŞININ SEZONUN FARKLI DÖNEMLERİNE GÖRE KARŞILAŞTIRILMASI: MULTİNOMİNAL LOJİSTİK REGRESYON ANALİZİ UYGULAMASI. Paradoks Ekonomi Sosyoloji Ve Politika Dergisi, 9(1), 38-57.