Türk kadın hastalarda meme büyütme işlemi için sosyal medyanın ameliyat isteği ve kararı üzerindeki etkisi

Abstract

Amaç: Sosyal medya, estetik ve kozmetik tibbi işlemler hakkında daha fazla bilgi edinmek, karar verme sürecinin ve diğer hastalarla ile etkileşimi kolaylaştırmak için güçlü bir araç olarak sık olarak kullanılmaktadır. Bu çalışma, sosyal medyanın Türk kadın hastalarda meme büyütme işlemleri için istek ve karar alma üzerindeki etkisini değerlendirmeyi amaçlamaktadır. Gereç ve yöntem: Bu çalışmaya Şubat 2023 ile Ağustos 2024 arasında kliniğimize başvuran ve meme büyütme ameliyatı geçiren toplam 79 kadın hasta dahil edildi. Tüm hastalara yazar tarafından silikon jel implantlarla meme büyütme ameliyatı yapıldı. Sosyal medyanın ameliyat olma isteği ve ameliyat olma kararı üzerindeki etkilerini değerlendirmek için 7 sorudan oluşan bir anket yapıldı. Hastaların yaşı, mesleği, ortalama günlük sosyal medya kullanım süresi ve önceki ameliyat geçmişi de değerlendirildi. Bulgular: Anket bulgularına göre hastaların büyük çoğunluğu (%39, 31 hasta) sosyal medyanın meme büyütme ameliyatı geçirme kararı üzerindeki etkisine kesinlikle katıldı. Hastaların 33'ü sosyal medyanın ameliyat olma isteği üzerindeki etkisini artırdığını doğruladı. Cerrah seçmede pozitif etkinlik açısından hastaların %94'ü kesinlikle katıldı veya katıldı. Sonuç: Karar verme sürecinde sosyal medya çeşitli faydalı bilgiler sunar. Sosyal medya, hastalar ve sağlık çalışanları arasında sağlıklı iletişim kurmada çok önemlidir.

Keywords

• Meme büyütme
• sosyal medya
• Instagram
• karar verme

The influence of the social media on decision making for breast augmentation procedure in Turkish female patients

Abstract

Purpose: Social media serves as a powerful tool in cosmetic medicine to gain more knowledge and facilitate decision-making and interaction with other patients. This study aims to assess the influence of social media on desire and decision-making for breast augmentation procedures in Turkish female patients. Materials and methods: A total of 79 female patients who applied to our clinic and had breast augmentation between February 2023 and August 2024 were enrolled in this study. All patients underwent breast augmentation with silicone gel implants by the senior author. A 7-question survey was conducted to evaluate the effects of social media on the desire to undergo surgery and the decision to undergo surgery. Patients’ age, occupation, average daily social media usage time, and previous surgery history were also assessed. Results: According to the questionnaire findings, the vast majority of the patients (39%, 31 patients) strongly agreed on the impact of social media on undergoing breast augmentation. 33 of the patients verified the amplifying impact of social media on the desire to have surgery. In terms of positive effectiveness in choosing a surgeon, 94% of patients strongly agreed or agreed. Conclusion: During the decision-making process, social media presents various beneficial information. Social media is very important in establishing healthy communication between patients and healthcare professionals.

Keywords

• Breast augmentation
• social media
• Instagram
• decision-making

References

1. JoDixon S. Daily time spent on social networking by internet users worldwide from 2012 to 2024. Available at: https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/. Accessed May 21, 2025
2. Gottfrıed J. Americans’ Social Media Use. Available at: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/. Accessed May 21, 2025
3. Shaul N, Hadad E, Ofek A, Heller L. Social Media as a Tool to Educate Plastic Surgeons on Patients' Concerns Before and After Cosmetic Breast Surgeries. Aesthetic Plast Surg. 2022;46(5):2181-2188. doi:10.1007/s00266-021-02676-8
4. Arab K, Barasain O, Altaweel A, et al. Influence of Social Media on the Decision to Undergo a Cosmetic Procedure. Plast Reconstr Surg Glob Open. 2019;7(8):e2333. doi:10.1097/GOX.0000000000002333
5. Wheeler CK, Said H, Prucz R, Rodrich RJ, Mathes DW. Social media in plastic surgery practices: emerging trends in North America. Aesthet Surg J. 2011;31(4):435-441. doi:10.1177/1090820X11407483
6. Campiglio G. Isaps international survey on aesthetic/cosmetic procedures Available at: https://www.isaps.org/media/rxnfqibn/isaps-global-survey_2023.pdf. Accessed May 21, 2025
7. Zahedi S, Hancock E, Hameed S, Phillips LG, Moliver CL. Social Media's Influence on Breast Augmentation. Aesthet Surg J. 2020;40(8):917-925. doi:10.1093/asj/sjz253
8. Skrzypczak T, Błachnio K, Górnicki T, et al. Association between the Desire for Breast Augmentation and Instagram Engagement: A Cross-Sectional Survey among Young Polish Women. Int J Environ Res Public Health. 2021;18(19):10317. doi:10.3390/ijerph181910317

9. Diersk Z. Social mediain Turkey statistics & facts. Available at: https://www.statista.com/topics/9412/social-media-in-turkey/. Accessed May 21, 2025
10. Rahman E, Webb WR, Rao P, et al. A Systematic Review on the Reinforcement Loop in Aesthetic Medicine and Surgery: The Interplay of Social Media, Self-Perception, and Repeat Procedures [published correction appears in Aesthetic Plast Surg. 2024 Jul;48(13):2610. doi:10.1007/s00266-024-04140-9.]. Aesthetic Plast Surg. 2024;48(17):3475-3487. doi:10.1007/s00266-024-04016-y
11. Linardon J, McClure Z, Tylka TL, Fuller Tyszkiewicz M. Body appreciation and its psychological correlates: A systematic review and meta-analysis. Body Image. 2022;42:287-296. doi:10.1016/j.bodyim.2022.07.003
12. Saariniemi KM, Helle MH, Salmi AM, Peltoniemi HH, Charpentier P, Kuokkanen HO. The effects of aesthetic breast augmentation on quality of life, psychological distress, and eating disorder symptoms: a prospective study. Aesthetic Plast Surg. 2012;36(5):1090-1095. doi:10.1007/s00266-012-9917-y
13. Montañés Muro P, Martínez Tomé M, García Manzano G. Psychosocial Care Needs of Women with Breast Cancer: Body Image, Self-Esteem, Optimism, and Sexual Performance and Satisfaction. Health Soc Work. 2023;48(2):115-123. doi:10.1093/hsw/hlad001
14. Sheehan J, Sherman KA, Lam T, Boyages J. Regret associated with the decision for breast reconstruction: the association of negative body image, distress and surgery characteristics with decision regret. Psychol Health. 2008;23(2):207-219. doi:10.1080/14768320601124899
15. Paraskeva N, Clarke A, Grover R, Hamilton S, Withey S, Harcourt D. Facilitating shared decision-making with breast augmentation patients: Acceptability of the PEGASUS intervention. J Plast Reconstr Aesthet Surg. 2017;70(2):203-208. doi:10.1016/j.bjps.2016.11.013
16. Harcourt D, Griffiths C, Baker E, Hansen E, White P, Clarke A. The acceptability of PEGASUS: an intervention to facilitate shared decision-making with women contemplating breast reconstruction. Psychol Health Med. 2016;21(2):248-253. doi:10.1080/13548506.2015.1051059
17. Economides JM, Fan KL, Pittman TA. An Analysis of Plastic Surgeons' Social Media Use and Perceptions. Aesthet Surg J. 2019;39(7):794-802. doi:10.1093/asj/sjy209
18. Azoury SC, Mazzaferro DM, Piwnica Worms W, et al. An Update on Social Media in Academic Plastic Surgery Training Programs: The Rising Trend of Likes, Shares, and Retweets. Ann Plast Surg. 2020;85(2):100-104. doi:10.1097/SAP.0000000000002289
19. Shauly O, Marxen T, Goel P, Gould DJ. The New Era of Marketing in Plastic Surgery: A Systematic Review and Algorithm of Social Media and Digital Marketing. Aesthet Surg J Open Forum. 2023;5:ojad024. doi:10.1093/asjof/ojad024
20. Montemurro P, Cheema M, Hedén P. Patients' and Surgeons' Perceptions of Social Media's Role in the Decision Making for Primary Aesthetic Breast Augmentation. Aesthet Surg J. 2018;38(10):1078-1084. doi:10.1093/asj/sjy021
21. Sorice SC, Li AY, Gilstrap J, Canales FL, Furnas HJ. Social Media and the Plastic Surgery Patient. Plast Reconstr Surg. 2017;140(5):1047-1056. doi:10.1097/PRS.0000000000003769
22. Thawanyarat K, Hinson C, Gomez DA, Rowley MA, Navarro Y, Venditto CM. Content and Engagement Among Plastic Surgeons on Instagram. Aesthet Surg J Open Forum. 2023;5:ojac096. doi:10.1093/asjof/ojac096
23. ElAbd R, Alghanim K, Alnesef M, Alyouha S, Samargandi OA. Aesthetic Surgery Before-and-After Photography Bias on Instagram. Aesthetic Plast Surg. 2023;47(5):2144-2149. doi:10.1007/s00266-023-03398-9
24. Montemurro P, Porcnik A, Hedén P, Otte M. The influence of social media and easily accessible online information on the aesthetic plastic surgery practice: literature review and our own experience. Aesthetic Plast Surg. 2015;39(2):270-277. doi:10.1007/s00266-015-0454-3
25. Elmer NA, Veeramani A, Hassell N, et al. In the Age of Social Media, How Does the Public Choose a Plastic Surgeon? A Crowdsourcing Analysis of Major Deciding Factors. Plast Reconstr Surg. 2024;153(1):194e-203e. doi:10.1097/PRS.0000000000010571
26. Seetan K, Yassin RY, Khamees A, et al. The Effect of Social Media on the Decision to Have Aesthetics or Cosmetic Procedure: A Case-Control Study. Aesthetic Plast Surg. 2025;49(5):1469-1477. doi:10.1007/s00266-024-04470-8
27. Di Gesto C, Nerini A, Policardo GR, Matera C. Predictors of Acceptance of Cosmetic Surgery: Instagram Images-Based Activities, Appearance Comparison and Body Dissatisfaction Among Women. Aesthetic Plast Surg. 2022;46(1):502-512. doi:10.1007/s00266-021-02546-3
28. Wallner C, Huyghebaert T, Drysch M, et al. Digital Media Play a Key Role in Influencing Female Breast Perception. Cyberpsychol Behav Soc Netw. 2023;26(1):11-21. doi:10.1089/cyber.2022.0141