The Three-Tier Cycle: Capturing Complexity in Consumer Culture Research

Abstract

This paper synthesizes the notions of agency, assemblage, and practice as explorative lenses in a research framework for the use of consumer research which adopts a complexity standpoint on cultures and markets. The three-tier cycle is proposed as a contribution to the theoretical grounds of consumer culture research, supplying an extension to the interpretative investigation toolbox. The proposed framework enables better navigation for future studies that focus on understanding relational processes manifesting through consumption and market-related phenomena. To this end, the introduced approach can guide studies toward grasping the co-creative interactions in postmodern culture in flux, from a multidimensional perspective. This paper therefore provides operational guidelines for contemporary consumer culture research that will employ complexity theories.

Keywords

• agency
• assemblage
• practice
• Deleuze
• DeLanda
• Schatzki

Supporting Institution

This conceptual paper is based on the theorethical frame of a master's degree thesis project supported by the İzmir University of Economics (İzmir Ekonomi Üniversitesi BAP Fonu).

Üç Aşamalı Döngü: Tüketim Kültürü Araştırmalarında Karmaşıklığı Yakalamak

Abstract

Bu makale kültürler ve pazarlar üzerinde karmaşıklık bakış açısını benimseyen tüketici araştırmalarının kullanımına yönelik bir araştırma çerçevesinde faillik, öbekleşme, ve uygulama kavramlarını keşfedici mercekler olarak sentezlemektedir. Bu kavramsal çalışma yoluyla tasarlanan üç aşamalı döngü, tüketici kültürü araştırmalarının teorik temellerine bir katkı olarak sunulmuştur. Önerilen çerçeve, tüketim ve pazarla ilgili olgular dolayısıyla gün yüzüne çıkan ilişkisel süreçlerin anlaşılmasına odaklanacak gelecekteki çalışmalar için daha iyi bir araştırma sürecini mümkün kılmaktadır. Bu amaçla sunulan yaklaşım, değişim halindeki postmodern kültürdeki ortak yaratıcı etkileşimleri çok boyutlu bir bakış açısından kavramaya yönelik çalışmalara yol gösterebilir. Bu nedenle bu makale, karmaşıklık teorilerini kullanacak çağdaş tüketim kültürü araştırmaları için verimli olabilecek yönergeler sunmaktadır.

Keywords

• faillik
• öbekleşme
• uygulama
• Deleuze
• DeLanda
• Schatzki

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