KANAL YÖNETİMİNDE YÖNETİŞİM İLKELERİNİN ROLÜ

Abstract

Dağıtım kanallarında üyeler arasında uyum ve işbirliği, günümüz rekabet koşullarında büyük önem kazanmıştır. Kanal liderinin tek taraflı karar ve uygulamalarının beklenen performansı yaratamaması kanalın toplam performansını olumsuz etkilemektedir. İlk olarak kamu yönetimi disiplininde kullanılan bir kavram olarak yönetişim ilkeleri iş dünyasında da önem kazanmış ve kanal üyeleri arasındaki ilişkilerde de rehber alınacak ilkeler olarak karşımıza çıkmıştır. Makale yönetişim ilkelerinin kanal yönetiminde rolünü incelemektedir

Keywords

• Yönetişim,dağıtım kanalı

Abstract

Today’s competition state the harmony and collaboration gain an important role among the channel members. The failure in achieving the expected performance created by he unilateral decision and implementation of the channel leader influences the whole performance of the channel. The governance principles as the concept used first in public administration discipline also began to implement in business literature and business world. These principles are also accepted as the guides in channel management. This articles investigates the role of the governance principles in channel management

Keywords

• governance,corporate governance,channel management

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