GÖZ ARDI EDİLEN MOTİVE EDİCİLERİN ROLÜ: İÇE YÖNELİK MOTİVASYONLARIN MSAĞLIK UYGULAMALARINI KULLANMA NİYETİNE ETKİLERİ

Yıl 2019, Cilt: 12 Sayı: 23, 1 - 20, 01.06.2019

Alev Koçak Alan Ebru Tümer Kabadayı Selen Bakış

Öz

Bilgi teknolojisi ve mobil teknolojideki gelişmelerle birlikte sağlık sektörü; kişisel analitik, niceliksel benlik veya kişisel bilişim gibi muazzam değişikliklere şahit olmuştur. Mobil sağlık uygulamaları elektronik sağlık ve sağlık ve bilgi hizmetlerinin mobil telefonlar ve kişisel dijital asistanlar gibi mobil teknolojiler aracılığıyla temininden ortaya çıkan bir alandır. Sağlık sektörü ve bireyler, bu uygulamaların potansiyel faydalarına daha fazla ilgi duymakta ve faydalarını merak etmektedirler. Önceki araştırmalar, çoğunlukla mobil sağlık uygulamaları uygulamaları kullanma niyetinin dışa yönelik motivasyonlarını çalışmış, dolayısıyla davranışları yönlendirmede çok kritik olan kullanıcıların içsel motivasyonlarını göz ardı etmiştir. Böylece, mobil sağlık uygulamaları kullanma niyetinin öz-tasarım, öz-disiplin, öz-eğlence, öz-birliktelik ve öz-iyileşme gibi içsel motivasyonları kavramsal modeli, 214 katılımcı ile Yapısal Eşitlik Modeli kullanılarak test edilmiştir. Öz-tasarım, öz-disiplin ve öz-eğlence motivasyonlarının, davranışsal niyeti olumlu yönde etkilediği bulunmuştur. Aynı zamanda, akademik ve yönetimsel ugulamalar tartışılmıştır

Anahtar Kelimeler

öz-eğlence, öz-tasarım, öz-disiplin, mobil sağlık uygulamaları, sağlık sektörü

THE ROLE OF IGNORED MOTIVATORS: INTRINSIC MOTIVATIONS’ EFFECTS ON INTENTION OF USING MHEALTH APPS

Öz

With regard to developments in information technology and mobile technology, the healthcare industry has witnessed tremendous changes such as personal analytics, personal informatics etc. mHealth is an area that is emerged from electronic health and the procurement of health services and information via mobile technologies such as mobile phones and personal digital assistants. Healthcare industry and individuals become more interested and curious about the potential benefits of using mHealth. Previous research has mainly studied external motivators of intention to use mHealth apps, thus intrinsic motivations of users which are very critical in directing of behavior are ignored. Therefore, the conceptual model of intrinsic motivators such as self-design, self-discipline, selfentertainment, self-association and self-healing of mHealth app usage intention was tested with 214 respondents by the use of Structural Equation Model SEM . Self-design, selfdiscipline and self-entertainment motivations were found to affect behavioral intention positively. Academic and managerial implications were also discussed

Anahtar Kelimeler

self-entertainment, self-design, self-discipline, mHealth apps, healthcare

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