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ANKETLERDE VERİ KALİTESİNİN İYİLEŞTİRİLMESİ İÇİN ÖNTEST PİLOT TEST YÖNTEMLERİ

Yıl 2008, Cilt: 1 Sayı: 2, 1 - 17, 01.06.2008

Remzi Altunışık

Öz

Bu çalışmada anketlerde veri kalitesini artırmaya yönelik olarak anket geliştirme aşamasında uygulanan öntest yöntemleri üzerinde durulmaktadır. Anketlerde karşılaşılan hatalar ve sözkonusu hataların kaynakları ile bu hataları ortadan kaldırmaya yönelik kullanılmakta olan öntest yöntemleri açıklanmaktadır

Anahtar Kelimeler

Öntest yöntemleri veri kalitesi

Kaynakça

  • ASA (1997), “How to Conduct Prestesting”, What is a Survey?, American Statistical Asso- ciation, s. 1-12.
  • Assael, H. ve J. Keon (1982), “Nonsampling vs. sampling errorsin survey research”, Jour- nal of Marketing, 45, Spring, s. 114-123.
  • Berner, M., A. Bowers ve L. Heyman (2002), “So you want to do a survey …”, Popular Government, Summer, s. 23-27.
  • Bolton, R.N. (1991), “An exploratory investigation of questionnaire pretesting with ver- bal protocol analysis”, Advances in Consumer Research, Vol. 18, s. 558- 65.
  • Bolton, R.N. (1993), “Pretesting questionnaires: content analysis of respondents’ con- currnet verbal protocols”, Marketing Science, Vol. 12, No. 3, s. 280-303.
  • Boyd, H.P, Jr, R. Westfall ve S.F. Stasch (1989), Marketing Reserach – Text and Cases, 7. ed., Boston, Irwin.
  • Churchill, G.A. Jr. ve D. Iacobucci (2002), Marketing Research – Methodological Foundad- tions, 8. ed. Harcourt.
  • Collins, D. (2003), “Pretesting survey instruments: an overview of cognitive methods”, Quality of Life Research”, Vol. 12, s. 229-238.
  • Converse, J.M. ve S. Presser (1986), “Survey questions: Handcrafting the Standadrdized Questionnaire”, Sage University Paper Series on Quantitative Applications in Social Sciences” Sage Publications.
  • DeMaio, T.J, J. Rothgeb ve J, Hess (1999), “Improving survey quality through pretes- ting” US Bureau Census Publication.s.50-58.
  • Fowler, F.J. ve T.W. Mangino (1990), “Standardized Survey Interviewing: Minimizing Interviewer-Related Error”, Applied Social Research Methods Series: 18. Newbury Park, Sage Publication.
  • Fowler, F.J.. Jr. (2002), Survey Research Methods, 3. Ed., Sage Publications.
  • Green, P.e., D.S.Tull ve G. Albaum (1988), Research for Marketing Decisions, 5. ed., New Jersey, Prentice Hall.
  • Hague, Paul (1987), “Good and bad in questionnaire design”, Industrial Marketing Di- gest (UK), Vol. 12, (3. quarter), s. 161-170.
  • Hunt, S.D., R.D. Sparkman, Jr ve J.B. Wilcox (1982), “The pretest in survey research: issues and preliminary findings” Journal of Marketing Research, Vol. 19, s. 269-273.
  • Hunt, S.D., R.D. Sparkman Jr., ve J.B. Wilcox (1982), “The pretest in survey research: issues and preliminary findings”, Journal of Marketing Research, Vol. 19, No. 2, s. 269-73.
  • Kinnear, T.C. ve J.R. Taylor (1987), Marketing Research – An Applied Approach, NewYork, McGrawHill.
  • Oppenheim, A.N. (1966), Questionnaire Design and Attitude Measurement, Basic Books, NewYork, NY.
  • Peterson, R.A. (1988), Marketing Research, 2. ed., Texas Business Publications.
  • Presser, S., M.P. Couper, J.T. Lessler, E. Martin, J. Martin, J. Matin, J.M. Rothgeb ve E. Singer (2004), “Methods for testing and evaluating survey questions”, Public Opinion Quarterly, Spring, s. 109-130.
  • Reynolds, N., A. Diamantapoulos ve B. Schlegelmilch (1993), “Pretsting in questionnaire design: A review of the literature and suggestionf for further rese- rach”, Journal of the Market Research Society, Vol. 35, No. 2, s. 171- 182.
  • Rothgeb, J., G. Willis ve B. Forsyh (2001), “Questionnaire pretesting methods: Do diffe- rent techniques and different organizations produce similar results?” Proceedings of the Annual Meeting of the Ameracan Statistical Associations, August 5-9.
  • Salant, Priscilla ve Don Dillman (1994), How to Conduct Your Own Survey?, New York, John Wiley & Sons, Inc.
  • Synodinos, N.E. (2003), “The “art” of questionnaire construction: some important consi- derations for manufacturing studies”, Intergrated Manufacturing Sys- tems, Vol. 14, No. 3, s. 221-237.
  • Taylor-Powell, Ellen (1998), “Questionnaire Design: Asking questions with a purpose”, Program Evaluation and Development, University of Wisconsin.
  • Tull, D.S. ve D.I. Hawkins (1990), Marketing Research – Measurement and Method, 4. Ed. New York, MacMillan Publishing.
  • Welfe, A. (1990), “Questionnaire design”, Handbook of Market Research Techniques,’de, Editörler: R. Birn, P.Hague ve P. Vangelder, Kogan Page, London, s. 88-93.

Yıl 2008, Cilt: 1 Sayı: 2, 1 - 17, 01.06.2008

Remzi Altunışık

Öz

This study presents the pretest methods for increasing the quality level of data. In this article the mistakes faced in the process of questionnare development and the reasons of the mistakes are explained with the pretest methods to remove these mistakes

Anahtar Kelimeler

Pretest methods data quality

Kaynakça

  • ASA (1997), “How to Conduct Prestesting”, What is a Survey?, American Statistical Asso- ciation, s. 1-12.
  • Assael, H. ve J. Keon (1982), “Nonsampling vs. sampling errorsin survey research”, Jour- nal of Marketing, 45, Spring, s. 114-123.
  • Berner, M., A. Bowers ve L. Heyman (2002), “So you want to do a survey …”, Popular Government, Summer, s. 23-27.
  • Bolton, R.N. (1991), “An exploratory investigation of questionnaire pretesting with ver- bal protocol analysis”, Advances in Consumer Research, Vol. 18, s. 558- 65.
  • Bolton, R.N. (1993), “Pretesting questionnaires: content analysis of respondents’ con- currnet verbal protocols”, Marketing Science, Vol. 12, No. 3, s. 280-303.
  • Boyd, H.P, Jr, R. Westfall ve S.F. Stasch (1989), Marketing Reserach – Text and Cases, 7. ed., Boston, Irwin.
  • Churchill, G.A. Jr. ve D. Iacobucci (2002), Marketing Research – Methodological Foundad- tions, 8. ed. Harcourt.
  • Collins, D. (2003), “Pretesting survey instruments: an overview of cognitive methods”, Quality of Life Research”, Vol. 12, s. 229-238.
  • Converse, J.M. ve S. Presser (1986), “Survey questions: Handcrafting the Standadrdized Questionnaire”, Sage University Paper Series on Quantitative Applications in Social Sciences” Sage Publications.
  • DeMaio, T.J, J. Rothgeb ve J, Hess (1999), “Improving survey quality through pretes- ting” US Bureau Census Publication.s.50-58.
  • Fowler, F.J. ve T.W. Mangino (1990), “Standardized Survey Interviewing: Minimizing Interviewer-Related Error”, Applied Social Research Methods Series: 18. Newbury Park, Sage Publication.
  • Fowler, F.J.. Jr. (2002), Survey Research Methods, 3. Ed., Sage Publications.
  • Green, P.e., D.S.Tull ve G. Albaum (1988), Research for Marketing Decisions, 5. ed., New Jersey, Prentice Hall.
  • Hague, Paul (1987), “Good and bad in questionnaire design”, Industrial Marketing Di- gest (UK), Vol. 12, (3. quarter), s. 161-170.
  • Hunt, S.D., R.D. Sparkman, Jr ve J.B. Wilcox (1982), “The pretest in survey research: issues and preliminary findings” Journal of Marketing Research, Vol. 19, s. 269-273.
  • Hunt, S.D., R.D. Sparkman Jr., ve J.B. Wilcox (1982), “The pretest in survey research: issues and preliminary findings”, Journal of Marketing Research, Vol. 19, No. 2, s. 269-73.
  • Kinnear, T.C. ve J.R. Taylor (1987), Marketing Research – An Applied Approach, NewYork, McGrawHill.
  • Oppenheim, A.N. (1966), Questionnaire Design and Attitude Measurement, Basic Books, NewYork, NY.
  • Peterson, R.A. (1988), Marketing Research, 2. ed., Texas Business Publications.
  • Presser, S., M.P. Couper, J.T. Lessler, E. Martin, J. Martin, J. Matin, J.M. Rothgeb ve E. Singer (2004), “Methods for testing and evaluating survey questions”, Public Opinion Quarterly, Spring, s. 109-130.
  • Reynolds, N., A. Diamantapoulos ve B. Schlegelmilch (1993), “Pretsting in questionnaire design: A review of the literature and suggestionf for further rese- rach”, Journal of the Market Research Society, Vol. 35, No. 2, s. 171- 182.
  • Rothgeb, J., G. Willis ve B. Forsyh (2001), “Questionnaire pretesting methods: Do diffe- rent techniques and different organizations produce similar results?” Proceedings of the Annual Meeting of the Ameracan Statistical Associations, August 5-9.
  • Salant, Priscilla ve Don Dillman (1994), How to Conduct Your Own Survey?, New York, John Wiley & Sons, Inc.
  • Synodinos, N.E. (2003), “The “art” of questionnaire construction: some important consi- derations for manufacturing studies”, Intergrated Manufacturing Sys- tems, Vol. 14, No. 3, s. 221-237.
  • Taylor-Powell, Ellen (1998), “Questionnaire Design: Asking questions with a purpose”, Program Evaluation and Development, University of Wisconsin.
  • Tull, D.S. ve D.I. Hawkins (1990), Marketing Research – Measurement and Method, 4. Ed. New York, MacMillan Publishing.
  • Welfe, A. (1990), “Questionnaire design”, Handbook of Market Research Techniques,’de, Editörler: R. Birn, P.Hague ve P. Vangelder, Kogan Page, London, s. 88-93.
Toplam 27 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Research Article
Yazarlar

Remzi Altunışık Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2008
Yayımlandığı Sayı Yıl 2008 Cilt: 1 Sayı: 2

Kaynak Göster

APA Altunışık, R. (2008). ANKETLERDE VERİ KALİTESİNİN İYİLEŞTİRİLMESİ İÇİN ÖNTEST PİLOT TEST YÖNTEMLERİ. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 1(2), 1-17.