Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value

Görkem Erdoğan

doi:10.54141/psbd.1773732

Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value

Abstract

The purpose of this research is to elucidate the primary factors influencing users' continuance intention (COIN) of mobile fitness apps, with a focus on three utilitarian variables (perceived service quality [QUAL], monetary value [MVAL], convenience [CONV]) and four hedonic variables (adventure [ADVE], social [SOCI], gratification [GRAT] and idea [IDEA]). Data have been collected from 334 active Turkish users of mobile fitness apps, and structural equation modeling was employed to test the study's hypotheses rigorously. The findings reveal that three utilitarian value constructs (COIN, MVAL, and CONV) and four hedonic value dimensions (ADVE, SOCI, GRAT, IDEA) have a positive effect on users’ COIN. This research uniquely investigates users’ COINs in mobile fitness applications within the context of an emerging economy, leveraging user value constructs. Additionally, it elucidates the enhanced explanatory power of COIN through the integration of utilitarian and hedonic variables.

Keywords

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Details

Primary Language

English

Subjects

Sports Activity Management

Journal Section

Research Article

Authors

Görkem Erdoğan ^*
0000-0002-2417-2718
Türkiye

Early Pub Date

November 25, 2025

Publication Date

December 26, 2025

Submission Date

August 29, 2025

Acceptance Date

October 17, 2025

Published in Issue

Year 2025 Volume: 16 Number: 3

DOI

https://doi.org/10.54141/psbd.1773732

IZ

https://izlik.org/JA37RR87DW

Cite

RIS / Bibtex

APA

Erdoğan, G. (2025). Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value. Pamukkale Journal of Sport Sciences, 16(3), 637-658. https://doi.org/10.54141/psbd.1773732

AMA

1.Erdoğan G. Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value. Pamukkale J Sport Sci. 2025;16(3):637-658. doi:10.54141/psbd.1773732

Chicago

Erdoğan, Görkem. 2025. “Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value”. Pamukkale Journal of Sport Sciences 16 (3): 637-58. https://doi.org/10.54141/psbd.1773732.

EndNote

Erdoğan G (December 1, 2025) Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value. Pamukkale Journal of Sport Sciences 16 3 637–658.

IEEE

[1]G. Erdoğan, “Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value”, Pamukkale J Sport Sci, vol. 16, no. 3, pp. 637–658, Dec. 2025, doi: 10.54141/psbd.1773732.

ISNAD

Erdoğan, Görkem. “Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value”. Pamukkale Journal of Sport Sciences 16/3 (December 1, 2025): 637-658. https://doi.org/10.54141/psbd.1773732.

JAMA

1.Erdoğan G. Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value. Pamukkale J Sport Sci. 2025;16:637–658.

MLA

Erdoğan, Görkem. “Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value”. Pamukkale Journal of Sport Sciences, vol. 16, no. 3, Dec. 2025, pp. 637-58, doi:10.54141/psbd.1773732.

Vancouver

1.Görkem Erdoğan. Turkish Users’ Continuance Intention to Use Mobile Fitness Apps: The Roles of Utilitarian Value and Hedonic Value. Pamukkale J Sport Sci. 2025 Dec. 1;16(3):637-58. doi:10.54141/psbd.1773732