Health Promotion Needs and ICT Supported Health Coaching Expectations of White-Collars by Exercise Stages, Sex and Daily Time Slots

Abstract

Identification of health promotion needs may contribute to the development, implementation, design of health promotion programs and healthy lifestyle behaviours. The purpose of this study was to examine white-collars health promotion needs and ICT supported coaching expectations using transtheoretical model in terms of sex, exercise stages of change and daily time slots. A non-experimental mixed method study was conducted with ranking persona cards and face to face semi-structured interviews. Participants were 40 white collars (20 women & 20 men), who were selected from 312 white-collars by stratified random sampling. Participants are equally representing the contemplation, preparation, action and maintenance levels. Mean age of participants was 30.1 years (SD = 3.3).  The findings indicated that white-collars health promotion needs and ICT supported coaching expectations differed by sex, exercise stages and daily time slots, and qualitative interview data supported the findings. Consequently, future ICT supported coaching solutions and health promotion specialists should emphasize on white-collars’ specific needs and expectations differed by sex, exercise stages of change and daily time slots.