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INVESTIGATING THE MOTIVATIONAL PREFERENCES OF CONSUMERS PARTICIPATING IN DIFFERENT SPORTS

Year 2015, Volume: 6 Issue: 3, 15 - 28, 08.09.2015

Abstract

One of the important issue facing sport researchers is understanding why people participate in sport programs. Most participation motivation studies conducted in different countries have identified a consistent set of motivational factors for participation. Also, it is important to compare sport participation motivation across multiple sports. Participants (N=421), involved in different sports, completed the modified  version of the McDonald et al’s (2002) sport consumption motivation scale and Ko et al’s (2008) action sports motivation scale. In addition, demographic questions and some questions in relation to nutrition frequency, supplement consumption, smoking habits and sport expenditures were asked to the respondents. Confirmatory Factor Analyses showed a set of motivational factors fairly consistent with the research conducted in other countries. Significant differences were found among different sports in relation to motivation factors. Discussion and implications address how sport marketers might interpret the different motivation factors across multiple sports. 

References

  • Buonamano, R., Cei, A., & Mussino, A. (1995). Participation motivation in Italian youth sport. Sport Psychologist, 9, 265-265.
  • Güney, S. (2008). Davranış Bilimleri. Nobel Yayın Dağıtım, Ankara.
  • Hedstrom, R., & Gould, D. (2004). Research in youth sports: Critical issues status. Michigan: Michigan State University.1-42
  • James, J. D., & Ross, S. D. (2004). Comparing sport consumer motivations across multiple sports. Sport Marketing Quarterly, 13(1), 17-25.
  • Ko, Y. J., Park, H., & Claussen, C. L. (2008). Action sports participation: consumer motivation. International Journal of Sports Marketing and Sponsorship, 9(2), 111-124.
  • Kondric, M., Sindik, J., Furjan-Mandic, G., & Schiefler, B. (2013). Participation motivation and student’s physical activity among sport students in three countries. Journal of Sports Science & Medicine, 12(1), 10.
  • McDonald, M. A., Milne, G. R., & Hong, J. (2002). Motivational factors for evaluating sport spectator and participant markets. Sport Marketing Quarterly,11(2), 100-113.
  • Mitchell, T. R. (1982). Motivation: New directions for theory, research, and practice. Academy of management review, 7(1), 80-88.
  • Prayag, G., & Grivel, E. (2014). Motivation, Satisfaction, and Behavioral Intentions: Segmenting Youth Participants at the Interamnia World Cup 2012. Sport Marketing Quarterly, 23(3),148-160.
  • Özesen, E. (2007).Determination of the factors that motivating the outdoor & recreational sports consumer in the case of daily rafting trip on melen river, Doctoral Thesis, Social Sciences Of Middle East Technical University, December.
  • Stevens, J., Lathrop, A., & Bradish, C. (2005). Tracking generation Y: A contemporary sport consumer profile. Journal of Sport Management, 19(3), 254.
  • Şimşek, K. Y. (2012). Türk Ekstrem Sporcularının Spor Tüketim Faktörleri. Ege Akademik Bakış, 12, 71- 84.
  • Trail, G., & James, J. (2001). The motivation scale for sport consumption: Assessment of the scale's psychometric properties. Journal of Sport Behaviour, 24(1), 108-127.
  • Wankel, L. M., & Kreisel, P. S. (1985). Factors underlying enjoyment of youth sports: Sport and age group comparisons. Journal of sport psychology, 7(1), 51-64.
  • Wann, D. L., Grieve, F. G., Zapalac, R. K., & Pease, D. G. (2008). Motivational profiles of sport fans of different sports. Sport Marketing Quarterly, 17(1), 6-19.
  • “Egzersiz İlaçtır Türkiye”, http://www.egzersizilactir.org.tr/ Ziyaret Tarihi 16.12.2015
Year 2015, Volume: 6 Issue: 3, 15 - 28, 08.09.2015

Abstract

References

  • Buonamano, R., Cei, A., & Mussino, A. (1995). Participation motivation in Italian youth sport. Sport Psychologist, 9, 265-265.
  • Güney, S. (2008). Davranış Bilimleri. Nobel Yayın Dağıtım, Ankara.
  • Hedstrom, R., & Gould, D. (2004). Research in youth sports: Critical issues status. Michigan: Michigan State University.1-42
  • James, J. D., & Ross, S. D. (2004). Comparing sport consumer motivations across multiple sports. Sport Marketing Quarterly, 13(1), 17-25.
  • Ko, Y. J., Park, H., & Claussen, C. L. (2008). Action sports participation: consumer motivation. International Journal of Sports Marketing and Sponsorship, 9(2), 111-124.
  • Kondric, M., Sindik, J., Furjan-Mandic, G., & Schiefler, B. (2013). Participation motivation and student’s physical activity among sport students in three countries. Journal of Sports Science & Medicine, 12(1), 10.
  • McDonald, M. A., Milne, G. R., & Hong, J. (2002). Motivational factors for evaluating sport spectator and participant markets. Sport Marketing Quarterly,11(2), 100-113.
  • Mitchell, T. R. (1982). Motivation: New directions for theory, research, and practice. Academy of management review, 7(1), 80-88.
  • Prayag, G., & Grivel, E. (2014). Motivation, Satisfaction, and Behavioral Intentions: Segmenting Youth Participants at the Interamnia World Cup 2012. Sport Marketing Quarterly, 23(3),148-160.
  • Özesen, E. (2007).Determination of the factors that motivating the outdoor & recreational sports consumer in the case of daily rafting trip on melen river, Doctoral Thesis, Social Sciences Of Middle East Technical University, December.
  • Stevens, J., Lathrop, A., & Bradish, C. (2005). Tracking generation Y: A contemporary sport consumer profile. Journal of Sport Management, 19(3), 254.
  • Şimşek, K. Y. (2012). Türk Ekstrem Sporcularının Spor Tüketim Faktörleri. Ege Akademik Bakış, 12, 71- 84.
  • Trail, G., & James, J. (2001). The motivation scale for sport consumption: Assessment of the scale's psychometric properties. Journal of Sport Behaviour, 24(1), 108-127.
  • Wankel, L. M., & Kreisel, P. S. (1985). Factors underlying enjoyment of youth sports: Sport and age group comparisons. Journal of sport psychology, 7(1), 51-64.
  • Wann, D. L., Grieve, F. G., Zapalac, R. K., & Pease, D. G. (2008). Motivational profiles of sport fans of different sports. Sport Marketing Quarterly, 17(1), 6-19.
  • “Egzersiz İlaçtır Türkiye”, http://www.egzersizilactir.org.tr/ Ziyaret Tarihi 16.12.2015
There are 16 citations in total.

Details

Primary Language English
Journal Section SPORT MANAGEMENT
Authors

Hatice Doğan Südaş

Publication Date September 8, 2015
Published in Issue Year 2015 Volume: 6 Issue: 3

Cite

APA Doğan Südaş, H. (2015). INVESTIGATING THE MOTIVATIONAL PREFERENCES OF CONSUMERS PARTICIPATING IN DIFFERENT SPORTS. Pamukkale Journal of Sport Sciences, 6(3), 15-28.