An Assessment on the Financial Literacy Level of Generation “Z”

Abstract

The ability to follow current economic events at a basic level and make decisions that best result for them by commenting on the possible effects of these events is called financial literacy. Financial literacy has an important place to achieving sustainable economic growth in the individual and social sphere. For this reason, efforts are being made to increase the level of financial literacy in the world. It is estimated that from 2020, about 40% of the worldwide consumer population will be made up of Generation Z. The purchasing power of this young adult group, born in the United States between 2000-2015, is thought to be $ 44 billion. Generation Z, which is the future of our society, is expected to have at least a basic level of financial knowledge about financial literacy. In the literature, whose were born between 1925 and 1945 are named the traditional generation, whose were born between 1946 and 1964 are named the baby boom generation, whose were born in 1965-1979 are named generation X, born between 1980 and 2001 are named generation Y, born between 2000 and 2020 are named the generation Z. Within the scope of this study, 57 participants of Generation Z who were born after 2000 were asked questions about measuring the level of financial literacy. During the study, recognition questions were asked to identify the participants and to determine whether they had typical characteristics of the generation Z. It was concluded that the participants had the basic characteristics of the generation Z. The results of the study were compared with the results of previous researches.

Keywords

• : Financial Literacy
• Z Generation
• Financial Literacy of Generation “Z”

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