Balanced Scorecard Method in Performance Evaluation: An Application on Passenger Boarding Bridge Services Unit in Aviation Sector
Abstract
Balanced Scorecard method; It is an important tool that businesses can use to evaluate their performance within the framework of financial and non-financial criteria in line with their strategies. The method can be customized according to the sector and business where the application will be made, and the criteria under the main dimensions can be determined according to the structure of the company. The aim of this study is to use the Balanced Scorecard method, which has an important place in performance measurement in the literature, in performance evaluation by TAV Esenboğa Airport Bridge Services Directorate. Within the scope of the application, semi-structured interviews were conducted with the managers of the directorate and criteria for financial, customer, internal business process and learning-development dimensions were determined. In line with the determined criteria, the data for the years 2019 and 2020 were obtained through interviews and document review studies. The data obtained on the basis of the criteria were examined, and the performance evaluation was carried out by comparing the data of two years. In the conclusion part, suggestions for improvement and development are presented, taking into account the objectives of the enterprise.
Keywords
References
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Details
Primary Language
English
Subjects
Air Transportation and Freight Services
Journal Section
Research Article
Authors
Güzide Karakuş
*
Türkiye
İlkay Yılmaz
Türkiye
Buket Ulus
This is me
Türkiye
İsmet Küçüktürkmen
This is me
Türkiye
Ayşe Şen
This is me
Türkiye
Merve Altınışık
This is me
Türkiye
Publication Date
December 31, 2021
Submission Date
December 1, 2021
Acceptance Date
December 30, 2021
Published in Issue
Year 2021 Volume: 1 Number: 1