A Research on Investigation of the Marketing Strategy of Hitit Computer Services Company, Providing Software Solutions in the Aviation Industry, During the Covid-19 Pandemic

With the global COVID-19 pandemic, the aviation industry has undergone a devastating process and has changed. This process has affected all the stakeholders of the sector from different perspectives. In this paper, the marketing strategies implemented by Hitit Airline Information Technologies service provider, which meets the software needs of the industry and produces dynamic system solutions, were examined during the COVID-19 pandemic. Hitit's Crane brand's products are evaluated such sub-headings as 'solutions' instead of 'product' instead of classical marketing mix, 'everywhere access' instead of 'distribution strategy', 'value' instead of 'price', 'education' instead of 'promotional activities'. evaluated. In-depth interview technique, which is a qualitative method, was used in the research. Looking at the results of the research, the fact that Hitit locates its partners at the center of the need has enabled the effective delivery of speedy solutions in reaching new airlines by giving the necessary importance to digital transformation. Putting airlines at the center of the need ensures that its partner is positioned as the IT solution provider in the airline industry, regardless of scale. Airline companies looking for a way out to reduce costs in a crisis can use their resources better by turning to lowcost solution providers. Providers that offer solutions that approach customers' requests and needs with maximum efficiency and an understated price can retain customer loyalty.