Research Article

Precautions taken by airlines during the pandemic and customer relationship management (CRM): The example of the Covid-19 pandemic

Volume: 4 Number: 1 December 21, 2024

Precautions taken by airlines during the pandemic and customer relationship management (CRM): The example of the Covid-19 pandemic

Abstract

Infectious diseases can easily spread to other regions through travel with the development of air transportation. For example, the coronavirus, which was first seen in Wuhan, China, in 2019, spread rapidly all over the world, and governments took measures to restrict travel. Airline companies suddenly stopped their operations with the "restrictions on air travel" decision included in the World Health Organization recommendations and were greatly affected by this process. During this process, customer relationship management gained more importance compared to normal periods. In this context, the customer relationship management applied in airline companies during the epidemic period in question was examined with the descriptive analysis technique by preferring the qualitative research method. The Covid-19 pandemic was taken as a sample in the study, and the implemented practices were presented. It is thought that this study will be beneficial to businesses in the event of a possible epidemic with the occurrence of different infectious diseases such as MPOX disease, avian influenza A(H9N2) virus, Chandipura vesiculovirus (CHPV) infection, and Oropouche virus (OROV) seen in 2024. In the study, the measures taken by airline companies during the Covid-19 pandemic process experienced by the aviation sector were presented to the reader, and it was concluded that airline companies that managed this process well in 2024 achieved successful results in customer satisfaction.

Keywords

References

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Details

Primary Language

English

Subjects

Air Transportation and Freight Services

Journal Section

Research Article

Authors

Ayça Mezde * This is me
Türkiye

Ahmet Ertek
Türkiye

Serap Ertek This is me
Türkiye

Publication Date

December 21, 2024

Submission Date

November 14, 2024

Acceptance Date

December 9, 2024

Published in Issue

Year 2024 Volume: 4 Number: 1

APA
Mezde, A., Ertek, A., & Ertek, S. (2024). Precautions taken by airlines during the pandemic and customer relationship management (CRM): The example of the Covid-19 pandemic. Research in Aviation Management (RAM), 4(1), 1-10. https://doi.org/10.5281/zenodo.14503534
AMA
1.Mezde A, Ertek A, Ertek S. Precautions taken by airlines during the pandemic and customer relationship management (CRM): The example of the Covid-19 pandemic. Research in Aviation Management (RAM). 2024;4(1):1-10. doi:10.5281/zenodo.14503534
Chicago
Mezde, Ayça, Ahmet Ertek, and Serap Ertek. 2024. “Precautions Taken by Airlines During the Pandemic and Customer Relationship Management (CRM): The Example of the Covid-19 Pandemic”. Research in Aviation Management (RAM) 4 (1): 1-10. https://doi.org/10.5281/zenodo.14503534.
EndNote
Mezde A, Ertek A, Ertek S (December 1, 2024) Precautions taken by airlines during the pandemic and customer relationship management (CRM): The example of the Covid-19 pandemic. Research in Aviation Management (RAM) 4 1 1–10.
IEEE
[1]A. Mezde, A. Ertek, and S. Ertek, “Precautions taken by airlines during the pandemic and customer relationship management (CRM): The example of the Covid-19 pandemic”, Research in Aviation Management (RAM), vol. 4, no. 1, pp. 1–10, Dec. 2024, doi: 10.5281/zenodo.14503534.
ISNAD
Mezde, Ayça - Ertek, Ahmet - Ertek, Serap. “Precautions Taken by Airlines During the Pandemic and Customer Relationship Management (CRM): The Example of the Covid-19 Pandemic”. Research in Aviation Management (RAM) 4/1 (December 1, 2024): 1-10. https://doi.org/10.5281/zenodo.14503534.
JAMA
1.Mezde A, Ertek A, Ertek S. Precautions taken by airlines during the pandemic and customer relationship management (CRM): The example of the Covid-19 pandemic. Research in Aviation Management (RAM). 2024;4:1–10.
MLA
Mezde, Ayça, et al. “Precautions Taken by Airlines During the Pandemic and Customer Relationship Management (CRM): The Example of the Covid-19 Pandemic”. Research in Aviation Management (RAM), vol. 4, no. 1, Dec. 2024, pp. 1-10, doi:10.5281/zenodo.14503534.
Vancouver
1.Ayça Mezde, Ahmet Ertek, Serap Ertek. Precautions taken by airlines during the pandemic and customer relationship management (CRM): The example of the Covid-19 pandemic. Research in Aviation Management (RAM). 2024 Dec. 1;4(1):1-10. doi:10.5281/zenodo.14503534

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