Evaluation of Image Studies in the Field of Education: A Systematic Literature Review

Year 2023, , 676 - 724, 25.09.2023

Soner Polat

https://doi.org/10.30828/real.1248610

Abstract

In the present-day competitive landscape, the importance of image has increased significantly, whether it is on an individual level, within organizations, or on a larger scale. Image refers to the overall impression that a person holds in their mind regarding a concept, object, person, group, organization, institution, geographical region, or country. This mental representation is shaped by their past experiences and sensations, and it greatly influences the choices individuals make. The research aims to provide a systematic literature review on image research to promote image research. This research was carried out with a systematic review approach. The data of the research were obtained from the image articles published in the field of education in the journals scanned in Web of Science (SCIE, SSCI, AHCI). In the analysis of the data, bibliometric analysis and descriptive analysis technique, one of the content analysis techniques, were used. 48 research articles from 2002 to 2022 were critically reviewed and analyzed by applying a systematic literature review approach. The results showed that image studies were grouped under three themes: concept image, teacher image, and organizational image. The results also revealed what the inputs and outputs of corporate image were.

Keywords

image, education, teacher image, organizational image, university image, systematic review

References

• Akar, H., & Yıldırım, A. (2009). Change in teacher candidates' metaphorical images about classroom management in a social constructivist learning environment. Teaching in Higher Education, 14(4), 401-415.
• Åkerlund, A. (2015). Ambassadors of the Swedish nation: national images in the teaching of the Swedish lecturers in Germany 1918–1945. Paedagogica Historica, 51(5), 595-613.
• Akman, Y., & Özdemir, M. (2019). Examining the relations between organisational attraction, organisational image and organisational loyalty: An investigation with teachers. Education and Science, 44, (198), 1-16.
• Aksoy, R. & Bayramoğlu, V. (2008). Sağlık işletmeleri için kurumsal imajın temel belirleyicileri: Tüketici Değerlendirmeleri, Bülent Ecevit Üniversitesi Sosyal Bilimler Dergisi [Bulent Ecevit University Journal of Social Sciences], 4(7), 85-96.
• Alcaide-Pulido, P., Alves, H., & Gutiérrez-Villar, B. (2017). Development of a model to analyze HEI image: A case based on a private and a public university. Journal of Marketing for Higher Education, 27(2), 162-187.
• Alcaide-Pulido, P., O’Sullivan, H., & Chapleo, C. (2021). The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students. Journal of Marketing for Higher Education, 1-18.
• Andrews, D., & Lewis, M. (2002). The experience of a professional community: Teachers developing a new image of themselves and their workplace. Educational Research, 44(3), 237-254.
• Aslan, N. (2016). Teacher images in Spain and Turkey: a cross-cultural study. Asia Pacific Education Review, 17(2), 253-266.
• Atabek, G. Ş., & Atabek, Ü. (2015). Images of Turkish Universities: A Study on University Print Advertisements. Education & Science, 40(180), 155-168.
• Bae, S., Grimm, A. T., & Kim, D. (2021). Only one way to be a world-class university? Comparative analysis on the texts and visual images on websites of universities in China and South Korea. Asia Pacific Journal of Education, 43(1), 144-159.
• Berner, M. F. (1994). Measuring corporate image in the print media: an application of multidimensional scaling and content analysis methodologies. Unpublished master thesis. Simon Fraser University, Canada.
• bin Mohd Amin, M. R., Kumar Piaralal, S., Rosli bin Daud, Y., & Bin Mohamed, B. (2020). An empirical study on service recovery satisfaction in an open and distance learning higher education institution in Malaysia. International Review of Research in Open and Distributed Learning, 21(2), 36-60.
• Braster, S., & del Pozo Andrés, M. D. M. (2020). From savages to capitalists: progressive images of education in the UK and the USA (1920–1939). History of Education, 49(4), 571-595.
• Brodin, E. M., Rydén, J. B., Ljungqvist, M., & Sonesson, A. (2021). Historical images of teachers and their underlying ideologies in Swedish academia: Multimodal discourses from 1950 and 1980. Linguistics and Education, 63, 1-16.
• Brown, R. M., & Mazzarol, T. W. (2009). The importance of institutional image to student satisfaction and loyalty within higher education. Higher education, 58(1), 81-95.
• Çalik, M., & Sözbilir, M. (2014). Parameters of content analysis. Education and Science, 39(174), 33-38.
• Chang-Kredl, S., & Colannino, D. (2017). Constructing the image of the teacher on Reddit: Best and worst teachers. Teaching and Teacher Education, 64, 43-51.
• Chen, Y. C. (2015). A study of the interrelationships among service recovery, relationship quality, and brand image in higher education industries. The Asia-Pacific Education Researcher, 24(1), 81-89.
• Craig, C. J. (2012). “Butterfly under a pin”: An emergent teacher image amid mandated curriculum reform. The Journal of Educational Research, 105(2), 90-101.
• Cuddapah, J. L., & Stanford, B. H. (2015). Career-changers’ ideal teacher images and grounded classroom perspectives. Teaching and teacher education, 51, 27-37.
• Denzin, N. K. & Lincoln, Y. S. (2005). Introduction: The Discipline and Practice of Qualitative Research. In. N. K. Denzin and Y. S. Lincoln (Ed.). The Sage Handbook of Qualitative Research (3 rd). (s. 1-32). Thousands Oaks, CA: SAGE Publications, Inc.
• Dikmenli, M., Çardak, O., Öztas, F., & Yakışan, M. (2010). High school students’ images of an environmental scientist. Energy Educ Sci Technol Part B, 2, 187-210.
• Dinçer, K. M. (1998). Kişisel imaj [Personal Image]. İstanbul: Alfa Yayınları.
• Draelants, H. (2012). A prestigious image: advantage or obstacle in attracting candidates to French elite higher education? Research Papers in Education, 27(5), 555-579.
• Duban, N. Y. (2013). Pre-service Science and Technology Teachers' Mental Images of Science Teaching. Eurasian Journal of Educational Research, 50, 107-126.
• Emvalotis, A., & Koutsianou, A. (2018). Greek primary school students’ images of scientists and their work: has anything changed? Research in Science & Technological Education, 36(1), 69-85.
• Ereş, F. (2011). Image of Turkish basic schools: A reflection from the province of Ankara. The Journal of Educational Research, 104(6), 431-441.
• Erkan, I., Unal, S., & Acikgoz, F. (2021). What affects university image and students’ supportive attitudes: the 4Q Model. Journal of Marketing for Higher Education, 1-18.
• Estabrooks, C. A., Field, P. A., & Morse, J. M. (1994). Aggregating qualitative findings: an approach to theory development. Qualitative Health Research, 4(4), 503-511.
• Fung, L., & Chow, L. P. (2002). Congruence of student teachers' pedagogical images and actual classroom practices. Educational Research, 44(3), 313-321.
• Gordon, J. A. (2005). The crumbling pedestal: Changing images of Japanese teachers. Journal of Teacher Education, 56(5), 459-470.
• Gough, D., Oliver, S. & Thomas, J. (2017). Introducing systematic reviews. In D. Gough, S. Oliver & J. Thomas (Eds.), An introduction to systematic reviews (2nd edition, pp. 1–18). London: Sage.
• Greene, J. C. (2005). The generative potential of mixed methods inquiry. International Journal of Research & Method in Education, 28(2): 207-211.
• Grunder, H. U. (2016). The image of teachers: The perception of others as impulses for the professionalisation of teaching. British Journal of Religious Education, 38(2), 152-162.
• Hallinger, P. (2013). A conceptual framework for systematic reviews of research in educational leadership and management. Journal of Educational Administration, 51(2), 126-149.
• Hammad, W., & Hallinger, P. (2017). A systematic review of conceptual models and methods used in research on educational leadership and management in Arab societies. School Leadership & Management, 37(5), 434-456.
• Higgins, J. P. T., & Green, S. (Eds). (2011). Cochrane handbook for systematic reviews of interventions. http://handbook-5-1.cochrane.org/ Erişim:13.09.2022.
• Hu, F., & Shen, H. (2022). Destination food image: A systematic literature review to assess future perspectives. Chinese Outbound Tourist Behaviour, 146-164.
• Hulings, M. (2022). What are they bringing with them? Understanding past science experiences of preservice elementary teachers and what they mean for the science methods course. Journal of Research in Science Teaching, 59(8), 1465-1488.
• Iheme, A. (2013). Corporate Image, Identity and Strategy. II. International Conference on Communication, Media, Technology and Design, 02-04 May 2013 Famagusta – North Cyprus.
• Jefkins, F. (1998). Public Relations. London: Heinemann Publications.
• Kalkan, Ü., Altınay Aksal, F., Altınay Gazi, Z., Atasoy, R., & Dağlı, G. (2020). The relationship between school administrators’ leadership styles, school culture, and organizational image. Sage Open, 10(1), 2158244020902081.
• Karakuş, C. (2018). Araştırma yöntemleri [Research methods]. Erişim Adresi: http://ckk. com. tr/ders/arastirmayon/00% 20Ara% C5% 9Ft% C4% B1rma% 20Y% C3% B6ntemleri. pdf
• Kaya, O. N., Doğan, A. & Öcal, E. (2008). Turkish elementary school students’ images of scientists. Eurasian Journal of Educational Research, 32, 83-100.
• Kestere, I., & Kalke, B. (2018). Controlling the image of the teacher’s body under authoritarianism: the case of Soviet Latvia (1953–1984). Paedagogica Historica, 54(1-2), 184-203.
• Koschnick, W. J. (1995). Dictionary of marketing. England: Gower.
• Kurt, H. (1987). Image: Global image, Corporate image, Marken-Image, Produkt-Image. Landsberg am Lech: Verlag Moderne Industrie.
• Lee, E., & Kwon, H. (2019). How Korean middle school students see inventors: the images of the inventor. International Journal of Technology and Design Education, 29(4), 655-668.
• Li, J., Liu, F., & Rojas-Méndez, J. I. (2013). How international students select offshore programs: The influence of image, attitude, subject norm, and perceived behavioral control. Asia Pacific Education Review, 14(3), 381-390.
• Linsner, A., Sotiriadou, P., Hill, B., & Hallmann, K. (2021). Athlete brand identity, image and congruence: a systematic literature review. International Journal of Sport Management and Marketing, 21(1-2), 103-133.
• Ma, A. H. S. (2021). Assessing the Effects of University Reputation and City Image on International Student Destination Choice: Evidence from a Flagship University in Taipei. Education and Urban Society, 54(8), 992–1009.
• Manzoor, S. R., Ho, J. S. Y., & Al Mahmud, A. (2021). Revisiting the ‘university image model’for higher education institutions’ sustainability. Journal of Marketing for Higher Education, 31(2), 220-239.
• McCarthy, D. (2015). Teacher candidates’ perceptions of scientists: images and attributes. Educational Review, 67(4), 389-413.
• Medina-Jerez, W., Middleton, K. V., & Orihuela-Rabaza, W. (2011). Usıng the dast-c to explore Colombian and Bolivian students’images of scientists. International Journal of Science and Mathematics Education, 9(3), 657-690.
• Niikko, A. (2020). Examining images of teacher students. European Early Childhood Education Research Journal, 28(6), 884-897.
• Okay, A. (2000). Kurum kimliği [Corporate identity]. Ankara: Media Cat.
• Page M.J., McKenzie J.E., Bossuyt P.M., et al. (2021). The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. International Journal of Surgery, 88, 1-4.
• Plumeyer, A., Kottemann, P., Böger, D., & Decker, R. (2019). Measuring brand image: a systematic review, practical guidance, and future research directions. Review of Managerial Science, 13(2), 227-265.
• Polat, S. (2011a). The Relationship between University Students' Academic Achievement and Perceived Organizational Image. Educational sciences: Theory and practice, 11(1), 257-262.
• Polat, S. (2011b). University students by the organizational image of Kocaeli University. Education and Science, 36(160), 105-119.
• Polat, S., & Arslan, Y. (2015). Örgütsel yaşamda imaj: İmaj geliştirme ve yönetim [Image in organizational life: Image development and management]. Ankara: Nobel Akademik Yayıncılık.
• Sageder, M., Mitter, C., & Feldbauer‐Durstmüller, B. (2018). Image and reputation of family firms: a systematic literature review of the state of research. Review of Managerial Science, 12(1), 335-377.
• Schlesinger, W., Cervera-Taulet, A., & Wymer, W. (2021). The influence of university brand image, satisfaction, and university identification on alumni WOM intentions. Journal of Marketing for Higher Education, 33(1), 1-19. Smith, G. B. (2013). Living in a Barbie World. http://emuprssa.com/2013/07/23/#content. Erişim tarihi 07.09.2022.
• So, K., & Park, N. (2022). Can teachers be change agents? A critical analysis of teacher images in school reform policies. The Asia-Pacific Education Researcher, 31, 39-48.
• Subramaniam, K., Esprívalo Harrell, P., & Wojnowski, D. (2013). Analyzing prospective teachers’ images of scientists using positive, negative and stereotypical images of scientists. Research in Science & Technological Education, 31(1), 66-89.
• Tatar, N. (2015). Pre-service teachers' beliefs about the image of a science teacher and science teaching. Journal of Baltic Science Education, 14(1), 34.
• Toğrol, A. Y. (2013). Turkish students’ images of scientists. Journal of Baltic Science Education, 12(3), 289-298.
• Vinichenko, M., Kirillov, A., Frolova, E., Pochinok, N., & Kaurova, O. (2018). The formation of training and occupational safety conditions as a factor in the creation of a favorable image of an educational organization. EURASIA Journal of Mathematics, Science and Technology Education,14(4), 1229-1237.
• Wilkins, S., & Huisman, J. (2013). Student evaluation of university image attractiveness and its impact on student attachment to international branch campuses. Journal of Studies in International Education, 17(5), 607-623.
• Wilkins, S., & Huisman, J. (2015). Factors affecting university image formation among prospective higher education students: The case of international branch campuses. Studies in higher education, 40(7), 1256-1272.
• Yalçın, H. & Esen, M. (2016). Bilimi ölçümlemek: Bilimin metrisi. Bilim, teknoloji ve inovasyon çağında araştırma üniversitesi olmak [Measuring science: The metric of science. To be a research university in the age of science, technology and innovation]. Ankara: Pegem.
• Zaman, U., Aktan, M., Baber, H., & Nawaz, S. (2021). Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement. Journal of Marketing for Higher Education, 1-25. Published online: 12 Nov 2021