THE INFLUENCE OF SOCIAL MEDIA ON TANZANIAN HIGHER LEARNING STUDENTS’ PERFORMANCE

Year 2024, , 1 - 7, 01.06.2024

Dominic Nkolimwa

https://doi.org/10.17261/Pressacademia.2024.1885

Abstract

Purpose- This study aimed to analyze the influence of social media on Tanzanian higher learning students’ performance. It specifically examined the influence of social media on students' academic performance.
Methodology- The multiple regression analysis was used to analyze data collected from the Institute of Social Work where 94 questionnaires were involved in the field.
Findings- Three hypotheses were tested and results demonstrated that the Benefit of Using Social Media and Academic Performance (BUSM) and the Effect of Using Social Media and Academic Performance (EUSM) have a positive influence on both dimensions of academic performance while Awareness of Time Wastage on Social Media (ATWSM) reviled that there is no relationship with students’ academic performance.
Conclusion- Therefore, this article concludes that despite the significant influence of social media, students should make proper use of social media to improve academic performance.

Keywords

Social media, students’ performance, higher learning, time wastage, development

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